Born from the obsession of a developer who loves Malatang: The 'Hard-to-fade Lipstick' "Malatang kiss"
Comet Studio will release 'Malatang kiss,' a lipstick resistant to oil and heat, on April 24, 2026. Inspired by Malatang, it features a unique film-forming technology that keeps both color and texture.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:00
- 🔍 Collected: April 24, 2026 at 10:31
- 🤖 AI Analyzed: April 24, 2026 at 10:54 (23 min after Collected)
Development Background - A determination by a developer who loves Malatang
"When you eat Malatang, your lipstick disappears" - this is a common occurrence for Chinese girls. With the Malatang boom spreading in Japan in recent years, more women are sympathizing with this problem.
The developer, who loves Malatang, was also one of those women with the same problem. After trying various lipsticks and not finding the ideal lasting power, she decided, "Then I'll make it myself," and development began. Born from the challenging theme of a "lipstick that beats Malatang," "Malatang kiss" was created. It's a lipstick born from the obsession to stay cute even when eating what you love.
Product Features - Lasting power* that resists fading even when eating Malatang
"Malatang kiss" achieves lasting power* that doesn't easily fade even during hot and oily meals like Malatang. It is available in a total of 8 colors, featuring 4 gloss types that maintain a dewy shine* and 4 soft, light matte types. What both have in common is that "not only the color but the entire texture remains." You can look great even after eating and drinking. We have shaped the ideal of "hard to fade yet enhancing."
*In-house research
Unique Technology - Film-forming formula that keeps* not only color but also glossy or matte textures
The secret to its long-lasting nature is the "color retention film" formed by our unique film-forming technology. For the gloss type, a glossy film is formed by waiting about 90 seconds after application, and even if you worry about it wearing off during a meal, the glossiness evens out over time, leading to a freshly applied finish. For the matte type, an ultra-thin mesh structure adheres tightly to the lips, preventing fading caused by moisture, oil, and friction, while blurring vertical lines caused by dryness to keep* a soft texture.
*In-house research
Pursuit of Usability - Easy to remove, a formula you can keep using
Despite its high lasting power*¹, it is easy to remove. Because it stays on the skin surface without staining the lips, it can be smoothly removed with normal cleansing, reducing the stress of color residue. Furthermore, it contains beauty ingredients such as shea butter*², olive fruit oil*², and ceramide NP*² to prevent dryness and roughness while achieving a comfortable feeling of use.
*¹In-house research *²Moisturizing ingredients
Color Lineup - 8 colors to choose from based on personal color x texture
"Malatang kiss," which focuses on color design as well as technical capabilities, has a lineup of attractive colors that are addictive like Malatang and make you want to instinctively pick them up once you use them. With a total of 8 colors to choose from according to personal color and preferred texture, you can find the perfect one for you. In addition, all colors contain delicate "hidden glitter," creating beautiful lips looking from any 360-degree angle.
Comes with purchase benefits overflowing with love for Malatang
All products come with a limited novelty item that allows you to enjoy the worldview of Malatang. These are playful items that you will want to carry around, putting them in your pouch or attaching them to your bag.
Novelty contents
● Touch-up mascot mirror (1 random out of 8 types): Design motif based on popular Malatang ingredients
● Mala Drop Sticker (1 random out of 2 types): A sticker characterized by a plump, three-dimensional effect
[Product Overview]
Net weight: 2.6g
Price: ¥1,600 before tax (¥1,760 including tax)
Set contents: Color lip x 1, Charm chain x 1, Touch-up PVC mascot mirror x 1, Mala Drop Sticker x 1
Release date: Sequential release starting Friday, April 24, 2026
Handling stores: Variety stores and discount stores nationwide, as well as Qoo10 and TikTok Shop
(*Details of offline stores will be announced on the official Instagram account on April 28.)
[Brand Overview]
washo is a brand that proposes cosmetics focused on the joy and comfort of use, with unique ideas and a playful concept.
[Creative Team]
Monica Mei (Planner)
In charge of concept planning. Designs ideas with an original perspective.
Cecilia Xia (Designer)
In charge of package and visual design. Expresses a unique worldview.
Xin Zhong (Production Manager)
Manages the production system. Consistently supports everything from planning to manufacturing.
[Company Profile]
Company Name: Comet Studio Co., Ltd.
Location: 3-51 Shindenkitamachi, Daito City, Osaka Prefecture
Representative: Chuhei Uei, Representative Director
Business Description: Planning, development, and sales of cosmetics
Official Instagram: @washojapan
[Inquiries regarding this matter]
Comet Studio Co., Ltd.
PR Contact: Tsuchida, Yamada
Email: info@comet-studio.jp
"When you eat Malatang, your lipstick disappears" - this is a common occurrence for Chinese girls. With the Malatang boom spreading in Japan in recent years, more women are sympathizing with this problem.
The developer, who loves Malatang, was also one of those women with the same problem. After trying various lipsticks and not finding the ideal lasting power, she decided, "Then I'll make it myself," and development began. Born from the challenging theme of a "lipstick that beats Malatang," "Malatang kiss" was created. It's a lipstick born from the obsession to stay cute even when eating what you love.
Product Features - Lasting power* that resists fading even when eating Malatang
"Malatang kiss" achieves lasting power* that doesn't easily fade even during hot and oily meals like Malatang. It is available in a total of 8 colors, featuring 4 gloss types that maintain a dewy shine* and 4 soft, light matte types. What both have in common is that "not only the color but the entire texture remains." You can look great even after eating and drinking. We have shaped the ideal of "hard to fade yet enhancing."
*In-house research
Unique Technology - Film-forming formula that keeps* not only color but also glossy or matte textures
The secret to its long-lasting nature is the "color retention film" formed by our unique film-forming technology. For the gloss type, a glossy film is formed by waiting about 90 seconds after application, and even if you worry about it wearing off during a meal, the glossiness evens out over time, leading to a freshly applied finish. For the matte type, an ultra-thin mesh structure adheres tightly to the lips, preventing fading caused by moisture, oil, and friction, while blurring vertical lines caused by dryness to keep* a soft texture.
*In-house research
Pursuit of Usability - Easy to remove, a formula you can keep using
Despite its high lasting power*¹, it is easy to remove. Because it stays on the skin surface without staining the lips, it can be smoothly removed with normal cleansing, reducing the stress of color residue. Furthermore, it contains beauty ingredients such as shea butter*², olive fruit oil*², and ceramide NP*² to prevent dryness and roughness while achieving a comfortable feeling of use.
*¹In-house research *²Moisturizing ingredients
Color Lineup - 8 colors to choose from based on personal color x texture
"Malatang kiss," which focuses on color design as well as technical capabilities, has a lineup of attractive colors that are addictive like Malatang and make you want to instinctively pick them up once you use them. With a total of 8 colors to choose from according to personal color and preferred texture, you can find the perfect one for you. In addition, all colors contain delicate "hidden glitter," creating beautiful lips looking from any 360-degree angle.
Comes with purchase benefits overflowing with love for Malatang
All products come with a limited novelty item that allows you to enjoy the worldview of Malatang. These are playful items that you will want to carry around, putting them in your pouch or attaching them to your bag.
Novelty contents
● Touch-up mascot mirror (1 random out of 8 types): Design motif based on popular Malatang ingredients
● Mala Drop Sticker (1 random out of 2 types): A sticker characterized by a plump, three-dimensional effect
[Product Overview]
Net weight: 2.6g
Price: ¥1,600 before tax (¥1,760 including tax)
Set contents: Color lip x 1, Charm chain x 1, Touch-up PVC mascot mirror x 1, Mala Drop Sticker x 1
Release date: Sequential release starting Friday, April 24, 2026
Handling stores: Variety stores and discount stores nationwide, as well as Qoo10 and TikTok Shop
(*Details of offline stores will be announced on the official Instagram account on April 28.)
[Brand Overview]
washo is a brand that proposes cosmetics focused on the joy and comfort of use, with unique ideas and a playful concept.
[Creative Team]
Monica Mei (Planner)
In charge of concept planning. Designs ideas with an original perspective.
Cecilia Xia (Designer)
In charge of package and visual design. Expresses a unique worldview.
Xin Zhong (Production Manager)
Manages the production system. Consistently supports everything from planning to manufacturing.
[Company Profile]
Company Name: Comet Studio Co., Ltd.
Location: 3-51 Shindenkitamachi, Daito City, Osaka Prefecture
Representative: Chuhei Uei, Representative Director
Business Description: Planning, development, and sales of cosmetics
Official Instagram: @washojapan
[Inquiries regarding this matter]
Comet Studio Co., Ltd.
PR Contact: Tsuchida, Yamada
Email: info@comet-studio.jp