Japan's Fermentation Wisdom into 'Small Rituals': New Brand 'Qina' Launches Facial Serum on June 8

COMBRIDGE & EB Co., Ltd. (Headquarters: Mita, Minato-ku, Tokyo; President: Toshiaki Ueguri) has launched a new beauty brand 'Qina' and will start selling its first skincare item, 'Qina Serum (Facial Serum / 30mL / 3,980 yen including tax)', on Monday, June 8, 2026, via Amazon and Qoo10.

With the concept 'Japanese beauty habits nurture inner radiance,' Qina proposes skincare that combines ancient Japanese fermentation wisdom with ingredients attracting attention in modern skincare research. It offers an experience that transforms daily skincare into a 'small ritual' of treating yourself with care.

■ Brand Concept

Japanese beauty habits nurture inner radiance. Where Japanese Rituals Become Inner Glow.

Modern people often focus on what they lack amidst filter culture and information overload, even while wishing to become beautiful. Qina quietly questions that mindset.

'A ritual is not about changing you, but about treating your current self with care.'

Japan has long inherited wisdom for treating oneself with care, including fermentation, ma (space), the four seasons, and tea ceremony. Qina re-edits this wisdom for modern lifestyles, turning daily skincare into a comfortable time.

■ Product Features: 6 Approaches of Qina Serum

'What Qina decided first was not the ingredients, but the 'sensory experience.' A texture you want to continue using every day. After meeting that condition, we combined Japanese fermentation wisdom with ingredients noted in modern skincare research.'

■ Why Qina Was Born

Qina was born from the desire to 'bring Japanese beauty culture to the world' through an in-house venture system.

Mai Shibuya, who led the brand launch, experienced diverse cultures and values as an event producer working at exhibitions and events worldwide. Through this experience, she realized that Japan has many cultures to be proud of. She was particularly drawn to Japan's ingrained beauty habits.

In Japan, caring for the skin and daily meticulous grooming have long been valued. This is not just about improving appearance, but about facing oneself and cherishing oneself. While living abroad and encountering many global brands, the desire to 'bring Japan's unique beauty culture to the world' grew, leading to the birth of Qina.

The brand was built from scratch, combining the perspective of 'creating experiences that move people beyond words' cultivated through event planning and production, with a passion for Japanese beauty culture.

The brand name 'Qina' embodies the wish to nurture one's own beauty while valuing daily accumulation. It aims to reinterpret Japan's inherited beauty concepts—fermentation wisdom and rice-derived ingredients—in a modern way and deliver them in a form easily incorporated into daily life worldwide.

In the midst of busy days, may skincare time become a moment to cherish yourself. Qina will continue to share the new value of self-care born from Japanese beauty culture with the world.

■ About Qina

Qina is a Japanese beauty & self-care brand launched using COMBRIDGE & EB's in-house venture system. With the slogan 'Where Japanese Rituals Become Inner Glow,' its mission is to bring Japanese beauty habits, fermentation technology, and aesthetic sense to the world. It aims to grow into a brand that enriches the entire lifestyle with 'Japanese rituals,' not just skincare.

Qina plans to expand not only domestically but also into overseas markets.

It is conducting local market research mainly in Central and South America, advancing new challenges to share Japanese beauty culture globally.

■ Product Overview

Product Name: Qina Serum

Category: Facial Serum

Content: 30mL

Price: 3,980 yen (tax included)

Release Date: Monday, June 8, 2026

Sales Channels: Amazon, Qoo10, TikTok Shop

Official Instagram: @qina_official

Official Website: https://qina.tokyo/

■ Full Ingredients

Water, Isopentyldiol, Niacinamide, Glycerin, Rice Ferment Filtrate, Glutathione, Beta-Glucan, Alpha-Glucan Oligosaccharide, Tremella Fuciformis Polysaccharide, Glycylglycine, Hydrolyzed Silk, Hydroxydecyl Ubiquinone, Ceramide NP, Ceramide AP, Ceramide EOP, Cholesterol, Phytosphingosine, Squalane, Di(Phytosteryl/Octyldodecyl) Lauroyl Glutamate, Dilauroyl Glutamic Acid Lysine Na, Propanediol, Artichoke Leaf Extract, Yuzu Fruit Extract, Polymnia Sonchifolia Root Juice, Lactobacillus, Maltodextrin, Sodium Hyaluronate, PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin, Xanthan Gum, Xanthan Hydroxypropyltrimonium Chloride, Carbomer, Bis-PEG-18 Methyl Ether Dimethyl Silane, Hydrogenated Lecithin, PEG-40 Hydrogenated Castor Oil, PPG-26 Buteth-26, Sodium Lauroyl Lactylate, BG, Phenoxyethanol, 1,2-Hexanediol, Glyceryl Caprylate, Ethylhexylglycerin

■ Company Profile (Contact Information)

Company Name: COMBRIDGE & EB Co., Ltd.

Representative: Toshiaki Ueguri, President and Representative Director

Established: July 1981

Location: RandL TAKANAWA GATEWAY 7F, 3-9-11 Mita, Minato-ku, Tokyo 108-0073

Business: Planning and production of events/campaigns, planning and production of ceremonies/conventions, planning and production of expositions/exhibitions, planning and production of promotional videos, planning and production of showrooms and pop-up stores, branding and design of companies/services, planning and production of commercial facility development, planning, design and implementation of marketing research, planning and production of brands/products

Company Website: https://cb-eb.co.jp/

■ Inquiries about this Release

Company Name: COMBRIDGE & EB Co., Ltd.

Email: hello.qina@cb-eb.co.jp

Brand Website: https://qina.tokyo/