CoLife Launches 'Setup Home,' a One-Stop Interior Service for Housing Providers
CoLife has launched 'Setup Home,' a one-stop interior service for home builders. By digitizing the procurement, delivery, and installation of furniture, appliances, and daily goods, the service enables builders to upsell without inventory risk and helps homeowners enjoy a comfortable life from day one.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:00
- 🔍 Collected: May 26, 2026 at 10:31
- 🤖 AI Analyzed: May 26, 2026 at 10:36 (4 min after Collected)
## Overview
CoLife Inc., a company driving digital transformation in the residential sector (Headquarters: Minato-ku, Tokyo; President and CEO: Junpei Ikeuchi), has announced the launch of 'Setup Home,' a one-stop interior service for home builders.
## Background
While the domestic furniture and interior market reaches approximately 1.2 trillion yen, housing providers have long faced structural issues such as fragmented sourcing, difficulties with small-lot orders, and the heavy workload of interior styling. Simultaneously, there is a growing demand from homeowners to choose furniture that reflects their personality through trusted channels.
## Key Features of 'Setup Home'
1. Extensive Selection: Flexible choices ranging from individual items to 'Setup Plans' for living, dining, and bedrooms, featuring partnerships with Japanese manufacturers.
2. Digital & Call Center Integration: Options for digital-only ordering via a dedicated app/web portal or assisted ordering via a call center.
3. Zero Inventory/Zero Admin Burden: CoLife centralizes everything from procurement, logistics, and call center operations to payment and after-support.
## Future Outlook
Through the evolution of its ORM platform 'iecon,' CoLife aims to provide comprehensive support from pre-handover to post-move-in living, targeting a next-generation living experience.
CoLife Inc., a company driving digital transformation in the residential sector (Headquarters: Minato-ku, Tokyo; President and CEO: Junpei Ikeuchi), has announced the launch of 'Setup Home,' a one-stop interior service for home builders.
## Background
While the domestic furniture and interior market reaches approximately 1.2 trillion yen, housing providers have long faced structural issues such as fragmented sourcing, difficulties with small-lot orders, and the heavy workload of interior styling. Simultaneously, there is a growing demand from homeowners to choose furniture that reflects their personality through trusted channels.
## Key Features of 'Setup Home'
1. Extensive Selection: Flexible choices ranging from individual items to 'Setup Plans' for living, dining, and bedrooms, featuring partnerships with Japanese manufacturers.
2. Digital & Call Center Integration: Options for digital-only ordering via a dedicated app/web portal or assisted ordering via a call center.
3. Zero Inventory/Zero Admin Burden: CoLife centralizes everything from procurement, logistics, and call center operations to payment and after-support.
## Future Outlook
Through the evolution of its ORM platform 'iecon,' CoLife aims to provide comprehensive support from pre-handover to post-move-in living, targeting a next-generation living experience.
FAQ
セットアップホームとはどのようなサービスですか？
家具、家電、観葉植物、生活雑貨などを入居初日から揃えられるよう、住宅事業者を通じて一括提供するインテリアワンストップサービスです。
住宅事業者にはどのようなメリットがありますか？
商品仕入れ、物流、コールセンター対応、決済までCoLifeが一元管理するため、在庫リスクなしでインテリアの提案・販売を行い、アップセルが可能となります。
住宅オーナーはどのように購入できますか？
専用ECサイトやアプリのほか、コールセンターを通じてモデルハウス、カタログ、電話など様々なチャネルからシームレスに購入可能です。
CoLifeが提供するieconとは何ですか？
住宅事業者と住宅オーナーをつなぐORM（Owner Relationship Management™）プラットフォームで、住生活インフラを目指し様々なサービスと連携しています。
サービスには配送や組み立ては含まれますか？
はい、家具の配送、組み立て、設置から不用品の引き取りに至るまで、リアルなサービスをワンストップで提供します。