Watch Live Footage Just by Tapping Your Smartphone! CoDaMa's Next-Gen Card Goods Launch at Yodobashi Camera, Featuring Popular Idol Group "Colorful Scream" as the First Release.

CoDaMa Inc. (Headquarters: Minato-ku, Tokyo; CEO: Hiroki Nagai) and North Sound Inc. (Headquarters: Osaka Prefecture; CEO: Nakaazawa Akihiro) have launched the "Colorful Scream NFC Card," a new product for the idol group "Colorful Scream" managed by North Sound's Nord Tune Records. This card allows users to watch video content simply by tapping it with a smartphone, and it went on sale on May 3, 2026.

This product will be sold at the Yodobashi Camera e-commerce site, the Yodobashi Camera Umeda store, and at Colorful Scream live venues.

■ Watch Video Content Just by “Tapping” with Your Smartphone

This product is a card-type content item that utilizes NFC technology. By simply holding a compatible smartphone over the card, users can watch video content in their browser. No app download is required, and there is no need for dedicated devices like DVD or Blu-ray players. This allows users to easily enjoy live footage regardless of their location or environment.

■ A New Experience that Solves the Challenges of Traditional Video Sales

Until now, live footage has primarily been sold on physical media such as DVDs and Blu-rays. However, in recent years, an increasing number of users do not own playback devices. This product was developed as a new format that provides "Anyone, Immediately, Easily" access to content in response to such challenges. We aim to develop this as a next-generation sales method for video content, replacing DVDs and Blu-rays in the future.

■ Product Overview

① Live Footage (Part 1)
Product Name: Colorful Scream / 2026.1.18 NHK Osaka Hall "Colorful Heartbeat -Sha la la♪-" supported by up-T Part 1
Price: 1,500 yen (tax included)

② Live Footage (Part 2)
Product Name: Colorful Scream / 2026.1.18 NHK Osaka Hall "Colorful Heartbeat -Sha la la♪-" supported by up-T Part 2
Price: 1,500 yen (tax included)

③ Trading Card-style NFC Product
Product Name: Colorful Scream Trading Card-style NFC Card (Includes 1 of 16 individual member types and 2 group types, randomly inserted)
Price: 1,000 yen (tax included)
*As this product contains a random assortment, you cannot choose the type.

■ Sales Information

Release Date: May 3, 2026
Sales Locations:
・Yodobashi Camera Umeda Store
・Yodobashi.com
https://www.yodobashi.com/product/100000009004244123/
https://www.yodobashi.com/product/100000009004244127/
https://www.yodobashi.com/product/100000009004244152/

■ About Colorful Scream

An idol group based primarily in the Kansai region. Debuted in January 2017. With the concept of "Adding color to your heart!" they have garnered support for their music that combines nostalgia and novelty, as well as their emotional live performances.
Official Website: https://ntrecords.com/

■ Company Profiles

CoDaMa Inc.
Company Name: CoDaMa Inc.
Location: Atago Green Hills MORI Tower 34F, 2-5-1 Atago, Minato-ku, Tokyo
Representative: Hiroki Nagai, CEO
Business: Operation of platforms for management, distribution, and sales of audio and digital content; customization and promotion support for IP holders.
URL: https://codama.inc

North Sound Inc.
Company Name: North Sound Inc.
Location: 2F, 2-17-1 Yuhigaoka, Toyonaka-shi, Osaka
Representative: Nakaazawa Akihiro
Business: Music production and label business.
URL: https://www.north-sound.net/

■ Contact for This Matter

Company Name: CoDaMa Inc.
Contact Person: Tsuruoka
Email Address: press@codama.inc
Official HP: https://codama.inc