[Suntory x Cocochii] Suntory Joins as Sponsor for 10-Month Program Challenging Full Marathon for 60 Working Women*
Suntory and Cocochii have partnered to support a program for women aiming to complete the Nagoya Women's Marathon in March 2027. Through new product provisions and joint practice sessions, the program supports the participants' physical, mental, and career enrichment.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 21:21
- 🔍 Collected: April 30, 2026 at 13:01
- 🤖 AI Analyzed: April 30, 2026 at 13:08 (7 min after Collected)
Cocochii & Co., Ltd. (Shibuya-ku, Tokyo), which operates "Cocochii," a brand that supports the body, mind, life, and career through exercise, has decided to sponsor Suntory Beverage & Food Limited for a program aimed at women seeking to complete the Nagoya Women's Marathon in March 2027. This marks the third year for this program, with approximately 60% of participants annually being women in their 20s-30s who are new to marathons. Through the provision of new products from Suntory and joint practice sessions, the program aims to create a successful experience where participants' "body, mind, and career" are harmonized over 10 months.
## Features of the Cocochii Marathon Program
This program is a running program for women aiming to complete a full marathon through approximately 10 months of training, leading up to the Nagoya Women's Marathon scheduled for Sunday, March 14, 2027. This is the third time the program will be held this year.
A characteristic feature is that more than half of the participants each year are beginner female runners in their 20s to 30s who are challenging a full marathon for the first time.
In this initiative, Suntory Beverage & Food Limited will support the challenge of 60 active and healthy working female participants* by providing Suntory products, including new ones. Furthermore, through future joint practice sessions and events, they aim to foster a culture of enjoyable exercise and support the realization of a positive and healthy lifestyle.
Through this initiative, we aim to create opportunities to incorporate exercise into daily life and promote a richer and more vibrant lifestyle.
Future initiatives will be announced sequentially on both companies' social media.
Applications for the "Cocochii Marathon Program 2026-27" are accepted via the highlights on Cocochii's official Instagram account. Please see the official Instagram (@cocochii.official) for the latest information.
*Including students.
Images from the 2025 program.
## Comments from Akari Doi, CEO, and Yurika Kagino, CMO, Cocochii & Co., Ltd.
We are very pleased to collaborate with Suntory Beverage & Food Limited to develop this program. Cocochii aims to realize a society where exercise serves as a starting point, expanding connections to the body, mind, and career, and circulating vibrant energy.
We hope to share the process of building a healthy lifestyle with the members of this program while having fun, through this joint initiative featuring several new products from Suntory.
We look forward to the announcements regarding the Cocochii Marathon Program.
## About Suntory Beverage & Food Limited
Under the purpose "To create rich living culture in harmony with people and nature, and to pursue 'the brilliance of human life'" set forth by the Suntory Group, Suntory Beverage & Food Limited delivers beverages and foods rooted in daily life, catering to the values and lifestyles of each individual. In Japan, it develops brands such as "Suntory Tennensui," "BOSS," and "Iyemon," which are enjoyed by many people across generations and genders.
We will also actively work on value creation towards the realization of healthy and positive lifestyle habits.
## What is Cocochii?
Cocochii is a brand that offers experiences tailored to women's lifestyles, based on the concept of "Exercise in daily life, for a richer life." It was founded in 2023 as a fitness community for women and has since expanded its activities nationwide, based in Tokyo.
Cocochii believes that well-being is achieved only when physical, economic, and social health are balanced.
Through enjoyable exercise habits, women of the same generation connect, and their body, mind, and career naturally become aligned. We will continue to develop brand experiences to realize a society where such positive changes cascade into daily life.
## About Cocochii & Co., Ltd.
Cocochii & Co., Ltd. was founded in 2025 as a creative company that generates new value for lifestyles, centered on "Wellness x Creative."
We aim to realize a society where positive changes spread from exercise to work and daily life, and we develop brand co-creation, event production, membership class operation, and media outreach.
To date, we have produced numerous wellness-related projects with companies in a wide range of industries, including sports, fashion, food, and commercial facilities, emphasizing real experiences.
As for our own services, we offer membership wellness services.
## Features of the Cocochii Marathon Program
This program is a running program for women aiming to complete a full marathon through approximately 10 months of training, leading up to the Nagoya Women's Marathon scheduled for Sunday, March 14, 2027. This is the third time the program will be held this year.
A characteristic feature is that more than half of the participants each year are beginner female runners in their 20s to 30s who are challenging a full marathon for the first time.
In this initiative, Suntory Beverage & Food Limited will support the challenge of 60 active and healthy working female participants* by providing Suntory products, including new ones. Furthermore, through future joint practice sessions and events, they aim to foster a culture of enjoyable exercise and support the realization of a positive and healthy lifestyle.
Through this initiative, we aim to create opportunities to incorporate exercise into daily life and promote a richer and more vibrant lifestyle.
Future initiatives will be announced sequentially on both companies' social media.
Applications for the "Cocochii Marathon Program 2026-27" are accepted via the highlights on Cocochii's official Instagram account. Please see the official Instagram (@cocochii.official) for the latest information.
*Including students.
Images from the 2025 program.
## Comments from Akari Doi, CEO, and Yurika Kagino, CMO, Cocochii & Co., Ltd.
We are very pleased to collaborate with Suntory Beverage & Food Limited to develop this program. Cocochii aims to realize a society where exercise serves as a starting point, expanding connections to the body, mind, and career, and circulating vibrant energy.
We hope to share the process of building a healthy lifestyle with the members of this program while having fun, through this joint initiative featuring several new products from Suntory.
We look forward to the announcements regarding the Cocochii Marathon Program.
## About Suntory Beverage & Food Limited
Under the purpose "To create rich living culture in harmony with people and nature, and to pursue 'the brilliance of human life'" set forth by the Suntory Group, Suntory Beverage & Food Limited delivers beverages and foods rooted in daily life, catering to the values and lifestyles of each individual. In Japan, it develops brands such as "Suntory Tennensui," "BOSS," and "Iyemon," which are enjoyed by many people across generations and genders.
We will also actively work on value creation towards the realization of healthy and positive lifestyle habits.
## What is Cocochii?
Cocochii is a brand that offers experiences tailored to women's lifestyles, based on the concept of "Exercise in daily life, for a richer life." It was founded in 2023 as a fitness community for women and has since expanded its activities nationwide, based in Tokyo.
Cocochii believes that well-being is achieved only when physical, economic, and social health are balanced.
Through enjoyable exercise habits, women of the same generation connect, and their body, mind, and career naturally become aligned. We will continue to develop brand experiences to realize a society where such positive changes cascade into daily life.
## About Cocochii & Co., Ltd.
Cocochii & Co., Ltd. was founded in 2025 as a creative company that generates new value for lifestyles, centered on "Wellness x Creative."
We aim to realize a society where positive changes spread from exercise to work and daily life, and we develop brand co-creation, event production, membership class operation, and media outreach.
To date, we have produced numerous wellness-related projects with companies in a wide range of industries, including sports, fashion, food, and commercial facilities, emphasizing real experiences.
As for our own services, we offer membership wellness services.