"Generative AI Alone Cannot Create Commercial Apparel Visuals," Cloverse Launches "Clovia," Achieving Commercial Quality with AI x Human Collaboration

Cloverse Inc. (Headquarters: Minato-ku, Tokyo; CEO: Kentaro Nakatani) will officially launch "Clovia," an apparel-specialized generative AI system, in July 2026.

Clovia is an apparel-specialized AI system that can generate commercial-quality e-commerce worn images simply by uploading a flat lay image and specifying styling. It achieves the quality and productivity required for commercial use by combining image generation with a high-precision algorithm, a system infrastructure supporting mass production, and quality control by designers with apparel backgrounds.

This system release initiative has also been featured in the Nikkei newspaper. Article: https://www.nikkei.com/article/DGXZQOUC191HL0Z10C26A6000000/

Background: Two Structural Challenges in Apparel E-commerce Production

With the expansion of the e-commerce market, the burden of visual production for apparel brands is increasing year by year. In supporting the production sites of over 30 apparel brands, Cloverse believes there are two major challenges in the field.

1 Burden of Shooting and Operation

Shooting incurs significant time and cost, including model arrangements, studio reservations, product sample management, and on-site coordination. Furthermore, it is necessary to handle mass shooting for each season, and in production systems dependent on human labor, it often takes 2 to 3 weeks from planning to delivery.

2 The Wall of "Generative AI Alone Cannot Reach Commercial Quality"

While generative AI enhances production efficiency, it has limitations in reproducing silhouettes, material textures, and brand tones. Additionally, operational burdens such as prompt adjustments, revisions, and confirmations remain, making it difficult to achieve both commercial quality and production efficiency with AI alone.

Clovia is an apparel-specialized AI system developed to solve these two challenges by combining high-speed generation with AI and quality control by designers with apparel backgrounds.

Solution: Mass Production of Commercial-Quality Try-On Visuals with Just Styling Specifications

Clovia is designed with a hybrid operation of AI x Human as its premise, rather than a "system that is completed solely by AI." It achieves the quality required for commercial use by combining high-precision AI for detailed reproduction with direction and retouching by designers with apparel backgrounds.

Minimal effort required from apparel brands. A simple 3-step process anyone can use.

1 Upload product images and specify requirements such as coordination, model, and background.

2 Generate commercial-quality creative based on requirements (handled by our company).

3 Quality check, retouching, and delivery management of generated creative.

Sample Images Produced with Clovia: https://acrobat.adobe.com/id/urn:aaid:sc:AP:38ee19ff-bf69-543c-9902-8578dad54707

Features of Clovia

Industry-Leading AI Technology Based on over 100,000 pieces of training data, it accurately reproduces details such as length, size, pattern, material texture, and layering. It achieves generative technology specialized for apparel.

Designer Support for Achieving Brand Quality AI designers and retouchers with apparel backgrounds manage quality and finalize to commercial standards, capturing brand worldview and subtle nuances that AI alone cannot express.

Simultaneous Achievement of Mass Production and Short Delivery Times With a generation capacity of up to 5,000 images per day and a designer system of 100 people available 24 hours a day, it can deliver even large-scale projects speedily.

Difference from Competitors

Clovia supports the creative production of apparel brands by achieving an optimal balance of quality, speed, operational burden, and cost.

Effect Verification: Significant Reduction in Lead Time and Cost Through Trial Implementation

Through trial implementation prior to the official launch, the following effects were confirmed compared to conventional mass e-commerce shooting.

* Costs are based on the total production cost, including external shooting fees, as well as internal labor costs for model arrangements, attendance, and progress management.

* Figures are reference values based on actual measurements during trial implementation. They may vary depending on project conditions.

Future Development

Currently, we are accumulating on-site know-how through apparel creative production. In the future, we will expand Clovia to cover e-commerce worn images, AI models, high-creative production, and video production. We aim to become the creative OS for the apparel industry by redesigning the entire creative production, progress, and improvement process with AI.

About Cloverse Inc.

As an "AI x Human Creative Studio," Cloverse provides visual production, e-commerce creative, and marketing support for apparel brands. Our business consists of the following three areas:

1 E-commerce Visual Generation System "Clovia"

A generative AI system specialized for apparel that rapidly generates a large volume of e-commerce try-on visuals from flat lay images.

2 High Creative Production

Production of high-quality creative content that embodies the brand's worldview, such as brand campaign key visuals, seasonal visuals, and videos.

3 Creative x Marketing Support

Provides operational support that goes beyond "just creation" by connecting to ad delivery, A/B testing, and sales verification.

Production Achievements: PUMA, LOOK, MARK & LONA, Salomon, and over 30 other domestic apparel brands

Partner: Hakuhodo Gravity

[Company Profile] Location: 3F, R Cube Aoyama, 1-3-1 Kita-Aoyama, Minato-ku, Tokyo Representative: Kentaro Nakatani, Representative Director Corporate Site: https://cloverse.jp

Inquiries regarding this matter

Cloverse Inc. Public Relations

Email: info@cloverse.ai