CLIP Inc., a video clipping specialist with 30 million monthly views and over 70,000 videos produced, has launched a new 'short-video-first' video production package, designed from the planning stage to maximize short-form video distribution.

Unlike traditional TV-style production, which requires high costs, long timelines, and significant manpower, CLIP adopts the current trend of 'interviews and video podcasts.'

By planning viral short clips before filming begins, even companies with no existing video assets can start quickly and affordably, achieving strong brand awareness and driving high-intent traffic to full-length content.

1. Background: The Era Where All 'Encounters' Begin with Short Videos

Today, mobile video viewing is the norm. Most new discoveries of products and content on social media now begin with short videos.

The dominant pattern is: users first discover a brand via short clips, then watch full-length videos on YouTube to become fans. Previously, video marketing was considered only for companies that already had video content.

Moreover, most production companies follow a 'post-production clipping' approach—creating long videos first, then cutting random segments. This leads to major issues: 'users don’t flow from short clips to full videos' and 'lack of viral moments.'

To solve this, CLIP has established a revolutionary new method: planning and structuring long-form videos from the outset with clipping in mind—fundamentally changing the industry standard.

2. Key Features of the New Method: Why CLIP’s Videos Go Viral

This method clearly defines in advance which 30–60 second segments will be clipped. Unlike typical editors who simply cut videos short, CLIP embeds marketing strategies from the start:

STEP 1 Awareness: Planning from Zero

Even companies without any existing video content receive full support from CLIP in planning and structuring. By designing videos for clipping from the beginning, CLIP creates content far more optimized for virality than traditional 'afterthought' clipping. Hooks that make viewers stop scrolling, candid revelations, and conflict-driven punchlines are strategically embedded before filming.

STEP 2 Virality: High-Speed A/B Testing

Instead of guessing what will work, CLIP leverages data from over 70,000 UGC videos to identify the most effective scenes and creatives (captions, fonts, visuals). Rapid testing across 'target audience × creative × scene' combinations ensures highly reproducible virality.

STEP 3 Fan Conversion: 1 Million Views Guaranteed & Strong Full-Video Traffic

Each short video ends with a psychological hook—'I have to see what happens next'—deliberately engineered to drive high-engagement users from short clips to official full videos or company websites, avoiding disposable viral content.

3. Expected Outcomes

① Efficient Awareness Expansion

Leverage short videos’ viral power to maximize reach to previously untapped potential customers.

② Reproducible Virality

Build virality into the production process from day one, enabling targeted, results-driven campaigns.

③ Deep Fan Acquisition

Drive highly engaged users from short videos to full content, fostering deeper brand understanding and loyalty.

About CLIP Inc.

CLIP is Japan’s leading video clipping specialist, with 30 million monthly views and over 70,000 videos produced.

More than just editing, CLIP is a results-driven marketing team focused on driving sales and awareness, with key strengths:

- Planning from scratch: Full support for video planning and production, even for companies with zero assets. - Massive data advantage: Insights from over 70,000 videos deployed across industries, including broadcasters and newspapers. - 1 Million Views Guarantee: A system using high-speed A/B testing—not guesswork—to ensure results.

Company Name: CLIP Inc.

CEO: Shinji Yamamoto

Address: KURKKUHOME ROOM6, 2-18-21 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan

Founded: December 7, 2021

Business: Development and operation of clipping video platform 'CLIPTV', development of clipping tools, marketing services using clipping videos, copyright and licensing support

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: CLIPTV