[New Service for Beauty Salons] 77.6% of Salon Users Want to Choose a Scent After Treatment. CLESCENT Launches 'Last Note' – A Monthly High-End Perfume Finishing Experience

CLESCENT Inc. has launched 'Last Note', a scent-finishing experience service for beauty salons, offering monthly rotating high-end perfumes as a final touch after treatment.

In a survey of 500 salon users aged 18-39 conducted by the company, 77.6% responded that they would like to try a service where they can choose a free scent that matches their mood after treatment.

Last Note aims to extend post-treatment satisfaction into a memorable lingering impression, supporting salons in creating new differentiation beyond price and technique.

Service Overview

'Last Note' is an experiential perfume rental service that designs a lingering olfactory impression as the final finish of a salon treatment, using high-end perfumes.

The company rents a set of 10 carefully selected, expensive, and trendy perfumes to salons for in-store use by customers.

It creates added value by leaving satisfaction as a lingering memory, fostering salon differentiation and word-of-mouth.

The 10 scents change monthly to keep customers engaged.

CLESCENT handles all perfume replacement and management, allowing salons to adopt the service without increasing their workload.

Survey Findings on Finishing Experience Needs

In the survey of 500 men and women aged 18-39 who had visited a salon in the past 6 months, 58.0% said they had switched salons despite having no major complaints. Additionally, 71.0% felt that social media and booking sites made it easier to compare and switch salons.

In this environment where customers can leave without clear dissatisfaction, salons need to design memorable experiences beyond just skill and price.

Against this backdrop, 77.6% expressed interest in a free post-treatment scent selection experience.

Furthermore, 81.8% found a finishing experience that also improves their mood appealing, and 70.2% believed such a service would make their salon experience more memorable.

These results suggest that the value sought from salons is expanding beyond hair styling to include post-treatment mood and lingering impressions.

Survey Details

Survey Name: Survey on Repeat Visits and Switching Behavior at Beauty Salons
Target: Men and women aged 18-39 who had salon treatment in the past 6 months
Valid Responses: 500
Method: Internet survey
Conducted by: CLESCENT Inc.
Survey Period: May 25, 2025

Background of Service Launch

There are approximately 270,000 beauty salons nationwide, over 4.5 times the number of convenience stores, and this number continues to grow. Technical skill and clean spaces are now standard for customers. The room for differentiation is narrowing, and many salons face stagnant customer spending and price competition.

Despite this, competition remains focused on first-time customer acquisition.

Even if new customers are attracted with coupons and ads, it is meaningless without retention. Mechanisms to encourage third and fourth visits are often neglected, leading to a cycle of acquisition and loss.

Even regular customers are not immune; a quiet but steady churn occurs due to monotony, where customers simply stop coming. At the same time, salons hesitate to make heavy, unpredictable investments in equipment, and cannot eliminate variability in service quality between stylists. There is a structural gap between the desire to differentiate through experience and the reality.

CLESCENT believes that the value of a salon experience extends beyond the treatment itself, encompassing the lingering memory on the way home and in daily life.

Last Note was created to build this memorable lingering impression that hair styling alone cannot achieve.

Service Features

01_Extend the Salon Experience

Adding a scent to the finished hair completes the salon experience. When both hair and scent are perfected, satisfaction deepens. Among the five senses, smell is most strongly linked to memory. By using this service, the chosen scent lingers on the body, prolonging satisfaction on the way home.

02_Make Word-of-Mouth Easier

Salons worth recommending have shareable experiences. A self-chosen experience naturally makes people want to talk about it. This service helps concretize salon recommendations across booking sites, social media, and friend referrals.

03_Systematize Change to Prevent Monotony

Adding the monthly rotation of 10 scents to the regular menu introduces freshness and prevents churn due to monotony. Quiet customer loss often occurs when the experience becomes static. By systematizing change and building scent experiences into the salon's routine, the service contributes to enhancing the salon's brand value, independent of individual stylists.

The 10-scent lineup and monthly rotation also cater to diverse preferences, mitigating the risk of scent preferences varying among customers.

04_Hassle-Free One-Stop Operation

Salons do not need to worry about perfume selection, inventory risk, or operational burden. The service is rental-based with zero salon inventory, and CLESCENT handles monthly replacement, management, and cleaning.

05_All Perfumes from Authorized Distributors

All perfumes provided are genuine products, maintaining the salon's prestige. The company has established its own standards to exclude parallel imports and only handle products distributed through domestic authorized distributors in compliance with the Pharmaceutical and Medical Device Act.

Pricing and Contract

From an easy-to-introduce pay-per-use model to a plan based on usage history.

To allow salons to adopt the service according to their customer traffic and actual usage, the initial 4 months are offered on a pay-per-use basis of 120 yen per use.

After confirming initial usage, a plan for the 5th month onwards will be proposed based on usage history. The unit price per use decreases for salons with higher usage, with a maximum adjustment to 90 yen per use for the ongoing plan. Large salons and multi-location chains are also supported.

Example pricing: 12,000 yen per month for 100 uses per month; 48,000 yen per month for 400 uses per month.