A Colorful Night in Cannes: SAKE HUNDRED Serves 'Byakko Bespoke' and 'Shinsei' at 'JAPANESE NIGHT in Cannes 2026'

The sake brand 'SAKE HUNDRED' (operated by Clear Inc. / Shibuya, Tokyo, CEO: Ryuji Ikoma) sponsored the international cultural exchange event 'JAPANESE NIGHT in Cannes 2026', held in Cannes on Friday, May 15, 2026. SAKE HUNDRED's sparkling sake 'Shinsei' and its flagship 'Byakko Bespoke' were served at the venue. Over 1,000 film industry professionals active on the global stage attended, engaging in international cultural exchange with Japanese sake in hand.

Serving SAKE HUNDRED 'Byakko Bespoke' and 'Shinsei' at 'JAPANESE NIGHT in Cannes 2026'

Driven by the purpose of 'satisfying the heart and coloring life' for people worldwide, the sake brand 'SAKE HUNDRED' actively collaborates with various cultures, including art, music, and film, crossing genre boundaries. The brand's intention to pursue emotional value beyond functional value and contribute to the emotional richness of its customers resonates deeply with artistic activities like film, which inspire and bring joy to people.

On May 15, during the 79th Cannes Film Festival, SAKE HUNDRED sponsored the international cultural exchange event 'JAPANESE NIGHT in Cannes 2026' for the third consecutive year. The flagship 'Byakko Bespoke' and the sparkling sake 'Shinsei' were served as toast drinks to the attendees.

SAKE HUNDRED 'Byakko Bespoke' and 'Shinsei' SAKE HUNDRED 'Byakko Bespoke' and 'Shinsei'

First held in 2024, this year marks the third iteration of 'JAPANESE NIGHT' in Cannes. Highly acclaimed both domestically and internationally, and frequently featured in the media, it has generated a significant response as an arena for international cultural exchange. With actor and producer MEGUMI serving as the founder, the event welcomed over 1,000 attendees, including leading directors and actors from the Japanese film industry, global film professionals, media, and leaders from various fields.

JAPANESE NIGHT in Cannes 2026 Event Report

At the start of the event, founder MEGUMI took the stage and shared her vision: 'Film transcends language and culture to connect people. I hope this gathering becomes the "beginning" of new encounters and collaborations that expand into film, culture, and business.'

MEGUMI delivering a greeting at the international cultural exchange event 'JAPANESE NIGHT in Cannes 2026'

On the day, presentations by directors and creators leading the future of Japanese cinema, along with various programs fusing traditional Japanese and contemporary culture, were held, broadcasting the diverse charm of Japanese culture to guests from home and abroad.

At the venue, SAKE HUNDRED's 'Byakko Bespoke' and 'Shinsei' were served, delivering a rich experience unique to Japanese sake to the guests. It was an evening where film, culture, and cuisine intersected, an event that hinted at the possibilities of new creations and exchanges.

MEGUMI Scene at the venue

Comment regarding SAKE HUNDRED from Founder MEGUMI

'We are deeply grateful to SAKE HUNDRED for providing Japanese sake since the very first year we hosted this event.

With its luxurious and undeniable deliciousness, SAKE HUNDRED's sake was extremely well-received by our guests again this year.

I truly feel it is a sake that satisfies the heart and adds color to life.

Thank you very much.'

'JAPANESE NIGHT in Cannes 2026' Overview

Date: Friday, May 15, 2026, from 19:00 local time (during the Cannes Film Festival)

Venue: Hôtel Martinez Cannes

(73, Boulevard de la Croisette, Cannes, Provence-Alpes-Côte d'Azur, France, 06400)

Attendees: Over 1,000

Program: A composite format of party, workshop, and networking event

SAKE HUNDRED served at 'JAPANESE NIGHT in Cannes 2026'

Byakko Bespoke | BYAKKO BESPOKE — A light illuminating 100 years into the future.

Taking over 200 hours to carefully polish the raw rice to an 18% polish rate, achieving overwhelming transparency and an exquisite taste, SAKE HUN