BLUEjewelry Introduces a New Concept in Couple's Jewelry

CENTRAL FIELD Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture; CEO: Kotaro Nakahara) announces the launch of 'Karen Silver for Two,' a new couple's jewelry collection from BLUEjewelry, a brand dedicated to authentic silver accessories that embody intentional beauty.

This collection presents a fresh perspective on couple's accessories, uniquely envisioned by BLUEjewelry. To celebrate the launch, a giveaway campaign for matching rings is being held on Instagram and X.

## Pair Collection | Karen Silver for Two Concept

Taste in clothing, lifestyle.

While there may be subtle differences, the things that feel comfortable often resemble each other.

Subtle individuality and everyday comfort.

You don’t need to choose the same design or wear them on the same finger.

Valuing each person’s uniqueness, yet naturally overlapping.

This is Karen Silver for Two—designed to accompany such couples.

BLUEjewelry proposes not 'matching' rings, but 'overlapping' rings.

We offer pieces that respect individuality while fostering a natural emotional connection.

By wearing accessories with a similar sense of comfort, couples can feel their bond grow stronger.

This is our vision for a new form of couple's jewelry.

## Collection Lineup

- Karen Silver Ring
- Product Code: bjr-5901
- Price: ¥28,600 (tax included)

- Karen Silver Necklace
- Product Code: bjn-4001
- Price: ¥20,900 (tax included)

- Karen Silver Ring
- Product Code: bjr-4036
- Price: ¥11,000 (tax included)

- Karen Silver Ring
- Product Code: bjr-4020
- Price: ¥16,500 (tax included)

## What is Karen Silver? — 'Handcrafted Silver Jewelry by the Karen Hill Tribe of Northern Thailand'

Karen Silver is handcrafted silver jewelry made by the Karen hill tribe of northern Thailand, with over 95% pure silver content. Historically worn as protective talismans and amulets, these pieces carry deep cultural significance.

Crafted using traditional techniques passed down through generations, each piece has a unique character distinct from standardized mass-produced items. These time-honored skills have been preserved across generations and continue to be cherished today.

At BLUEjewelry, we travel directly to the region, engaging in dialogue with Karen artisans to carefully select each item. To ensure a comfortable fit for Japanese women, sizes of bangles and other pieces are adjusted and produced locally. Every piece is handmade, making each one truly unique with its own distinct expression.

## Resonance with Enduring Value — BLUEjewelry × Karen Silver

BLUEjewelry is not a brand that simply follows trends. We aim to deliver accessories that will remain stylish and meaningful 10 or even 20 years from now. This is precisely why we were drawn to Karen Silver.

Things that endure across changing times. Things refined over generations to be loved for their lasting value.

These qualities deeply align with the brand identity BLUEjewelry aspires to embody.

We don’t just deliver accessories—we strive to be a brand that connects inherited craftsmanship and culture to the future, while remaining close to people’s daily lives.

## BLUEjewelry | Brand Concept

Make today’s 'me' feel special.

BLUEjewelry exists to help you shine as your authentic self.

All materials are genuine silver.

Since it touches your skin, we believe only items meant to last a lifetime should be chosen.

Not too bold, yet subtly eye-catching. Each time you hold it, it just feels right.

Putting it on in front of the mirror.

That simple act lifts your mood a little. We aim to make these small moments happen more naturally.

Jewelry that embodies beauty with intention.

Official Store (Rakuten): https://www.rakuten.co.jp/bluejewelry/

Instagram: https://www.instagram.com/bluejewelry_official/

X: https://x.com/bluejewelry_

LINE Account: @517ughdc

## Giveaway Campaign for 10 Couples | KAREN SILVER PAIR COLLECTION

To commemorate the launch of the 'Karen Silver Pair Collection,' BLUEjewelry is hosting a giveaway campaign. Ends July 1, 2026, at 23:59.

Ten lucky couples will be selected by lottery to receive a pair of accessories from applicants who follow the official Instagram or X account and enter via the designated post. The application period ends on Wednesday, July 1, 2026, at 23:59. For details on how to enter, please check the official SNS accounts.

Instagram: https://www.instagram.com/bluejewelry_official/

X: https://x.com/bluejewelry_

## Company Overview

- Company Name: CENTRAL FIELD Co., Ltd.
- Established: April 2010
- Representative: CEO Kotaro Nakahara
- Address: 8-25 Sakimachi, Kita-ku, Okayama City, Okayama 700-0903, Japan

## Media Inquiries

Public Relations Department, CENTRAL FIELD Co., Ltd.

Email: bluejewelry@shop.rakuten.co.jp