"CAG" and "VARREL" Integrate Teams, Broadmedia's Education Business and CELLORB to Advance Next-Generation Development Partnership

CELLORB Inc. (Head Office: Chiyoda-ku, Tokyo; CEO: Ko Sakuma), with its mission to "Connect the World through Play," has agreed to integrate its professional esports team "VARREL" with "CAG OSAKA," operated by Broadmedia Esports Inc., a subsidiary of Broadmedia Corporation (Head Office: Minato-ku, Tokyo; President: Taro Hashimoto).

Furthermore, we announce that in conjunction with this, discussions have commenced with Broadmedia Corporation towards the realization of a comprehensive business partnership in the education field.

Based on this partnership, CELLORB will take over the "Rainbow Six Siege Division (hereinafter, R6S Division)" of "CAG OSAKA" and integrate it with "VARREL." This will allow VARREL's R6S Division to embark on a new journey, and through the creation of player development curricula that fuse the know-how of both companies, we will also promote the development of next-generation esports talent.

R6S Division "CAG by VARREL"

With this business acquisition, the players and staff who have built numerous achievements as "CAG OSAKA" will begin activities as VARREL's R6S Division, "CAG by VARREL."

Through this team integration, we aim to build a solid support system to maximize the competitive environment for players and ensure victories in world tournaments. This is not merely a division acquisition; by fusing the strengths of both entities that have led Japan's esports scene, we aim to create unprecedented excitement and passion together with fans, partners, and the community.

"CAG by VARREL" Roster

From top left: Anitun / Chibis / ShuReap / Zaka / DD / Sparky / Rento

Promotion of Comprehensive Business Partnership in Education

CELLORB Inc. and Broadmedia Corporation are proceeding with discussions on the following initiatives for the further evolution and development of esports education:

Development and Provision of Unique Educational Curricula:

We will develop and provide unique educational programs by condensing the practical knowledge gained from operating professional esports teams.

Dispatch of Specialized Coaches and Instructors:

We will dispatch active professional players from "VARREL" and specialized staff with extensive coaching experience as instructors to provide high-quality practical instruction.

Next-Generation Development Through Youth Activities:

We will launch a variety of development projects, such as operating youth teams aimed at nurturing young players who will lead the future professional scene.

By fusing the strengths of both companies, we aim to accelerate the growth of next-generation talent and build a foundation for the sustainable development of Japan's esports industry.

Comment from Taro Hashimoto, President of Broadmedia Corporation

We expect that by uniting the strengths of both CAG OSAKA and VARREL, they will make great strides on the world's grand stage.

We kindly ask for your continued support from all our fans.

Comment from Kazuyuki Toyoda, Representative Director CESO of CELLORB Inc.

We are extremely pleased that CAG OSAKA, which has long led Japan's esports scene, and VARREL have achieved team integration. We are determined to create unprecedented excitement and passion together with our fans, partners, and the community. Please look forward to this challenge that will carve out the future of Japanese esports.

CELLORB Inc. Overview

Head Office Location: 4-5-4 Sotokanda, Chiyoda-ku, Tokyo

Representatives: Ko Sakuma, Representative Director CEO / Kazuyuki Toyoda, Representative Director CESO

Official Website: https://cellorb.jp

About VARREL

VARREL is a professional esports team operated by CELLORB Inc. It boasts numerous top players, including world champions, and continues to compete with the goal of becoming the world's best. Under the banner of "ALL VARREL," which unites everyone who supports VARREL, including the team, fans, and sponsors, we connect people and cultures through games, spread their enjoyment and appeal, and continue to create passion and excitement together, developing esports into a sustainable culture.