Moving Beyond HIFU: New Professional Lift-Care Solution 'HIFace®' Launches Nationwide Workshops and Online Consultations

The lift-care services demanded by the beauty industry are entering a new era.

In recent years, the market demand for 'lift-care' has been growing. Interest in facial contouring, skin firmness, and radiance is widespread across all ages, and more salons are introducing lift-care as a high-value-added service, alongside medical aesthetic clinics.

At the same time, customer expectations have significantly evolved. While the focus used to be solely on high efficacy, customers now prioritize services that are less painful, safe, easy to continue, and contribute to a natural look.
For salons, creating a menu that balances 'results' with 'peace of mind' and 'consistency' is now a crucial business imperative to maintain long-term support.

To meet these market needs, CBS Co., Ltd. (Sapporo, Hokkaido) has developed the 'HIFace®' professional RF (Radio Frequency) beauty device. It is being introduced as a next-generation lift-care menu that offers results, safety, and profitability.

RF Technology Taking Center Stage

The beauty industry is increasingly focusing on RF-based lift-care as a way to combine 'results' with 'comfort'.
Unlike HIFU, which concentrates energy on a single point, RF technology delivers thermal energy over a wide area, gently warming the skin. This efficient delivery of heat to the deeper layers supports a variety of applications, including lifting, improved firmness and radiance, skin tightening, and creating a youthful impression.
Due to its ability to distribute heat uniformly over a wide area, it is highly anticipated as a new lift-care menu that ensures patient comfort and better treatment continuity.

Why Choose HIFace®?

HIFace is a professional RF device that excels in the four elements sought by salons: efficacy, safety, ease of use, and profitability.