Not just the face, but also 'customer spend!' Next-generation high-frequency device 'HIFace®' now accepting trial reservations at BWJ Tokyo
CBS Corporation announced 'HIFace®,' a next-generation high-frequency device, positioning it as a new core lift-care menu for salons, replacing HIFU. They are now accepting trial reservations at Beauty World Japan Tokyo, aiming to contribute to increased customer spending.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:00
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 12, 2026 at 04:48 (18h 16m after Collected)
Next-generation core menu replacing HIFU: the high-frequency lift-care device 'HIFace®'
To salons struggling with lift menus since HIFU became unavailable, and unsure what to make their new core offering.
Now that the options for lift menus are changing, identifying the next strategic move directly impacts a salon's sales, customer acquisition, and repeat business.
Amidst this, the next-generation lift device 'HIFace®,' utilizing high-frequency technology, is drawing attention.
HIFace® is designed to allow users to experience 'a lifted sensation' immediately, aiming to achieve both instant gratification after treatment and sustained satisfaction.
For salons looking to rebuild their lift menus, it expands possibilities as a new core menu.
■ [Pre-bookings accepted] Priority trial guidance
This time, at Beauty World Japan Tokyo, we have prepared an opportunity for you to actually experience HIFace®.
At the venue, beyond just the trial, we will also conduct introduction simulations tailored to the salon's scale, customer base, and existing menus. You can concretely envision 'menu development after introduction' on the spot.
Furthermore, as many visitors are expected during the exhibition period, we are currently accepting trial reservations prior to your visit. By booking in advance, you will receive priority guidance.
Salons considering strengthening their lift menus are encouraged to experience this 'next strategic move' at this opportunity.
Beauty World Japan Tokyo
West Hall 1, Booth No. J012
CBS Corporation
Book a treatment trial
Experience 'a lifted sensation' on the spot
6.78MHz high-frequency technology, also noted in the medical field, brought to salons
A monopolar RF beauty device for salons, adopting the 6.78MHz frequency that is attracting attention in the medical field, as an alternative to HIFU.
It tightens sagging skin with thermal energy, supporting upward beauty from the foundation. Despite being radiofrequency, it is expected to provide an immediate refreshing sensation and improve firmness and radiance through continuous care.
Differences between HIFU and RF (High Frequency)
What's the difference between HIFU and RF (High Frequency)?
Both utilize thermal energy for lift care and skin quality improvement, but their approaches are significantly different.
While HIFU targets deep areas pinpointedly, RF uses electrical resistance to heat the skin superficially, delivering heat slowly over a wider area.
The monopolar method adopted by HIFace® allows high-frequency current to flow from the electrode to the counter plate, efficiently penetrating energy deep into the skin.
As a result, it uniformly heats the fat layer and its surroundings while suppressing a rapid temperature increase. It is possible to deliver heat firmly to the SMAS fascia while considering safety.
Features of HIFace®
Features of HIFace® that combine reliable results and safety
Cooling function x Vibration - Minimizing stimulation -
While gently warming the inside, cooling (water-cooled) and vibration simultaneously suppress pain, allowing for ideal lift care without feeling stress.
Achieve customized treatment with fine level adjustment
Adjustable in 10 levels of irradiation intensity and 5 levels of irradiation time. Since power settings can be adjusted according to the customer's skin condition, treatments can be performed efficiently.
BWJ Tokyo offers comprehensive support from trial to introduction consultation
■ [Pre-bookings accepted] Priority trial guidance
This time, at Beauty World Japan Tokyo, we have prepared an opportunity for you to actually experience HIFace®.
At the venue, beyond just the trial, we will also conduct introduction simulations tailored to the salon's scale, customer base, and existing menus. You can concretely envision 'menu development after introduction' on the spot.
Furthermore, as many visitors are expected during the exhibition period, we are currently accepting trial reservations prior to your visit. By booking in advance, you will receive priority guidance.
Salons considering strengthening their lift menus are encouraged to experience this 'next strategic move' at this opportunity.
Beauty World Japan Tokyo
West Hall 1, Booth No. J012
CBS Corporation
Book a treatment trial
Inquiries regarding this matter
CBS Corporation
Mail: info@cbs-inc.co.jp
CBS Homepage
Official Instagram
To salons struggling with lift menus since HIFU became unavailable, and unsure what to make their new core offering.
Now that the options for lift menus are changing, identifying the next strategic move directly impacts a salon's sales, customer acquisition, and repeat business.
Amidst this, the next-generation lift device 'HIFace®,' utilizing high-frequency technology, is drawing attention.
HIFace® is designed to allow users to experience 'a lifted sensation' immediately, aiming to achieve both instant gratification after treatment and sustained satisfaction.
For salons looking to rebuild their lift menus, it expands possibilities as a new core menu.
■ [Pre-bookings accepted] Priority trial guidance
This time, at Beauty World Japan Tokyo, we have prepared an opportunity for you to actually experience HIFace®.
At the venue, beyond just the trial, we will also conduct introduction simulations tailored to the salon's scale, customer base, and existing menus. You can concretely envision 'menu development after introduction' on the spot.
Furthermore, as many visitors are expected during the exhibition period, we are currently accepting trial reservations prior to your visit. By booking in advance, you will receive priority guidance.
Salons considering strengthening their lift menus are encouraged to experience this 'next strategic move' at this opportunity.
Beauty World Japan Tokyo
West Hall 1, Booth No. J012
CBS Corporation
Book a treatment trial
Experience 'a lifted sensation' on the spot
6.78MHz high-frequency technology, also noted in the medical field, brought to salons
A monopolar RF beauty device for salons, adopting the 6.78MHz frequency that is attracting attention in the medical field, as an alternative to HIFU.
It tightens sagging skin with thermal energy, supporting upward beauty from the foundation. Despite being radiofrequency, it is expected to provide an immediate refreshing sensation and improve firmness and radiance through continuous care.
Differences between HIFU and RF (High Frequency)
What's the difference between HIFU and RF (High Frequency)?
Both utilize thermal energy for lift care and skin quality improvement, but their approaches are significantly different.
While HIFU targets deep areas pinpointedly, RF uses electrical resistance to heat the skin superficially, delivering heat slowly over a wider area.
The monopolar method adopted by HIFace® allows high-frequency current to flow from the electrode to the counter plate, efficiently penetrating energy deep into the skin.
As a result, it uniformly heats the fat layer and its surroundings while suppressing a rapid temperature increase. It is possible to deliver heat firmly to the SMAS fascia while considering safety.
Features of HIFace®
Features of HIFace® that combine reliable results and safety
Cooling function x Vibration - Minimizing stimulation -
While gently warming the inside, cooling (water-cooled) and vibration simultaneously suppress pain, allowing for ideal lift care without feeling stress.
Achieve customized treatment with fine level adjustment
Adjustable in 10 levels of irradiation intensity and 5 levels of irradiation time. Since power settings can be adjusted according to the customer's skin condition, treatments can be performed efficiently.
BWJ Tokyo offers comprehensive support from trial to introduction consultation
■ [Pre-bookings accepted] Priority trial guidance
This time, at Beauty World Japan Tokyo, we have prepared an opportunity for you to actually experience HIFace®.
At the venue, beyond just the trial, we will also conduct introduction simulations tailored to the salon's scale, customer base, and existing menus. You can concretely envision 'menu development after introduction' on the spot.
Furthermore, as many visitors are expected during the exhibition period, we are currently accepting trial reservations prior to your visit. By booking in advance, you will receive priority guidance.
Salons considering strengthening their lift menus are encouraged to experience this 'next strategic move' at this opportunity.
Beauty World Japan Tokyo
West Hall 1, Booth No. J012
CBS Corporation
Book a treatment trial
Inquiries regarding this matter
CBS Corporation
Mail: info@cbs-inc.co.jp
CBS Homepage
Official Instagram