Wonder Steak Tsurumi to Launch 'Melt-in-Your-Mouth WAGYU Steak' on June 1, 2026
Key facts
- Wonder Steak Tsurumi to Launch 'Melt-in-Your-Mouth WAGYU Steak' on June 1, 2026
- To combat rising food costs, Wonder Steak Tsurumi will launch an Australian WAGYU steak menu priced at 1,000 yen (excluding tax) starting June 1st.
- Source: PR Times
- Date: May 30, 2026
Direct answer
To combat rising food costs, Wonder Steak Tsurumi will launch an Australian WAGYU steak menu priced at 1,000 yen (excluding tax) starting June 1st.
- Citation
- Wonder Steak Tsurumi to Launch 'Melt-in-Your-Mouth WAGYU Steak' on June 1, 2026 (May 30, 2026), PR Times
- Source
- PR Times
- Date
- May 30, 2026
To combat rising food costs, Wonder Steak Tsurumi will launch an Australian WAGYU steak menu priced at 1,000 yen (excluding tax) starting June 1st.
📋 Article Processing Timeline
- 📰 Published: May 30, 2026 at 19:00
- 🔍 Collected: May 30, 2026 at 19:07 (7 min after Published)
- 🤖 AI Analyzed: May 30, 2026 at 19:09 (1 min after Collected)
## Wonder Steak Tsurumi to Launch 'Melt-in-Your-Mouth WAGYU Steak' on June 1, 2026
Starting Monday, June 1, 2026, Wonder Steak Tsurumi will introduce its 'Melt-in-Your-Mouth WAGYU Steak,' offering an unprecedented price-to-value proposition. This product carries the brand's message: 'Wonder Steak will fight with all its might' against current inflationary pressures, such as rising food, energy, and labor costs.
### About Wonder Steak
Based on the concept of 'enjoying authentic steak for 1,000 yen,' the company leverages its own central kitchen for bulk sourcing and production to keep prices low. The experience includes all-you-can-eat rice, miso soup, and side dishes.
### The Secret to Low Prices
1. Use of Australian WAGYU: Focused on WAGYU beef bred in Australia from Japanese lineages.
2. Procurement Channels: Developed direct routes with meat wholesalers to ensure low-cost, stable supply.
3. In-House Processing: Reduced intermediate costs by processing everything within the central kitchen managed by C-HUNDRED Co., Ltd.
### The 'Melting' Technique
By marinating in a secret sauce and utilizing enzymes, the meat is rendered remarkably soft, bringing out its natural flavors.
### Campaign Overview
- Campaign: Launch of 'Melt-in-Your-Mouth WAGYU Steak'
- Location: Wonder Steak Tsurumi (4-10-11 Moroguchi, Tsurumi-ku, Osaka)
- Start Date: June 1, 2026
- Price: From 1,000 yen (excluding tax)
Additionally, all customers will receive a 50% discount on 'plus-on toppings' such as their 'Genkotsu Hamburger' steak.
### Company Business
Operates a steakhouse chain and specializes in meat processing and distribution utilizing a central kitchen.
Starting Monday, June 1, 2026, Wonder Steak Tsurumi will introduce its 'Melt-in-Your-Mouth WAGYU Steak,' offering an unprecedented price-to-value proposition. This product carries the brand's message: 'Wonder Steak will fight with all its might' against current inflationary pressures, such as rising food, energy, and labor costs.
### About Wonder Steak
Based on the concept of 'enjoying authentic steak for 1,000 yen,' the company leverages its own central kitchen for bulk sourcing and production to keep prices low. The experience includes all-you-can-eat rice, miso soup, and side dishes.
### The Secret to Low Prices
1. Use of Australian WAGYU: Focused on WAGYU beef bred in Australia from Japanese lineages.
2. Procurement Channels: Developed direct routes with meat wholesalers to ensure low-cost, stable supply.
3. In-House Processing: Reduced intermediate costs by processing everything within the central kitchen managed by C-HUNDRED Co., Ltd.
### The 'Melting' Technique
By marinating in a secret sauce and utilizing enzymes, the meat is rendered remarkably soft, bringing out its natural flavors.
### Campaign Overview
- Campaign: Launch of 'Melt-in-Your-Mouth WAGYU Steak'
- Location: Wonder Steak Tsurumi (4-10-11 Moroguchi, Tsurumi-ku, Osaka)
- Start Date: June 1, 2026
- Price: From 1,000 yen (excluding tax)
Additionally, all customers will receive a 50% discount on 'plus-on toppings' such as their 'Genkotsu Hamburger' steak.
### Company Business
Operates a steakhouse chain and specializes in meat processing and distribution utilizing a central kitchen.
FAQ
What is the price of the 'Melting WAGYU Steak' served at Wonder Steak Tsurumi store?
The price is 1,000 yen (excluding tax).
When will the 'Melting WAGYU Steak' be available for purchase?
Sales will begin on June 1, 2026 (Monday).
What services are all-you-can-eat at Wonder Steak?
Rice, miso soup or soup, and side dishes or pickles are all-you-can-eat.
Why is Wonder Steak able to offer low prices?
This is due to the development of a unique procurement route for Australian WAGYU and in-house processing at the central kitchen of C-HUNDRED Co., Ltd., which reduces intermediary costs.
Are there any coupons available during the campaign?
A special coupon is available that increases the size of the 'Melting WAGYU Steak' by 20g for M size and above when the designated image is shown.