Introducing 'plié', the Lip Cream Born for Dancers. Sweat-Resistant, Organic Lip Care.

BUZZ GROUP Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Ken Watanabe) is pleased to announce the launch of its new original lip cream developed for dancers, 'plié ORIGINAL LIP CREAM'.

With the concept 'For your pre-dance routine,' this lip cream is designed for use in active situations such as before lessons, performances, or photoshoots. It uses a formula aimed at supporting moisture even after sweating, utilizing plant-derived organic ingredients. Its simple design is easy for anyone to use, regardless of gender, and it comes in a choice of three scents.

Development Background — The Lip Problems Dancers Faced

For dancers, 'expression' is part of the performance. However, many voiced dissatisfaction with lip creams available for use during practice or before a show, citing issues like scents being too strong, feeling sticky, or melting off with sweat.

BUZZ GROUP, which operates in close proximity to dancers through its 'BUZZ' rental studios with over 84 locations nationwide, took notice of these issues. This led to the development of lip care designed from a dancer's perspective.

Two Key Commitments of plié — Why 'For Dancers'?

Commitment ① Use of Plant-Derived Organic Ingredients

We use plant-derived organic ingredients such as Sunflower Seed Oil, Beeswax, Coconut Oil, Rosemary Extract, and Calendula Extract. It provides a natural, glossy finish.

Commitment ② Supports Moisture Even After Sweating

The formula is designed to support moisture even after sweating during intense lessons or performances. It helps maintain lip moisture even during long hours on stage.

Choice of 3 Scents and Price

plié Unscented A basic type that can be used in any situation, easy for those who are sensitive to fragrances.

plié Peppermint A refreshing and cool mint scent. Perfect for when you want to switch gears before a lesson.

plié Citrus A fresh and bright citrus scent. Great for boosting your energy before a performance.

Product Details & Ingredients

Unscented Ingredients: Helianthus Annuus (Sunflower) Seed Oil, Beeswax, Cocos Nucifera (Coconut) Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Extract, Calendula Officinalis (Calendula) Extract. Country of Origin: USA / Content: 4.2g / Sales Name: US Lip Balm O

Peppermint/Citrus Ingredients: Helianthus Annuus (Sunflower) Seed Oil, Beeswax, Cocos Nucifera (Coconut) Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Extract, Calendula Officinalis (Calendula) Extract, Fragrance. Country of Origin: USA / Content: 4.2g / Sales Name: US Lip Balm O

Recommended For:

Dancers who want their expressions to look beautiful before a performance or photoshoot Those who want to prep their lips before a dance lesson People who dislike sticky lip balms Those who find heavily scented lip products difficult to use People who want moisturizing care before applying stage makeup Anyone looking for a simple lip balm that's easy for anyone to use

User Feedback

'The scent is so refreshing, it lifts my mood every time I use it. My friends even said, "That's cute!"' (Teenager, Dance Club) *Personal opinion.

'The scent isn't strong, so it's easy to use even before a lesson. The simple look makes it easy for guys to carry too.' (Teenager, Dancer) *Personal opinion.

'I use it for moisturizing before stage makeup. The design is easy to recommend to both men and women, and it's great for studio use.' (20s, Instructor) *Personal opinion.

*Comments are from actual test users.

Sales Information

Sales Start Date: Tuesday, May 12, 2025

Sales Channel: Online Store (BASE) Price: 1,000 yen each (tax included)

【Purchase here】https://plielipcream.base.shop/

【Official Website】https://plie-lip.com/

【Official Instagram】https://www.instagram.com/plie_lipbalm

Company Profile

BUZZ GROUP Co., Ltd. Company Name: BUZZ GROUP Representative: Ken Watanabe Head Office: BUZZ Bldg, 2-13-20 Akasaka, Minato-ku, Tokyo 107-0052 Business Activities: Rental studio operation, talent agency management, media operation, website/service production, music production HP: https://group-buzz.com/

【For inquiries regarding this matter】

BUZZ GROUP Co., Ltd. Public Relations Department Contact: https://group-buzz.com/contact/