BuySell Provides Reused Yukata to Youth Participants of the Cabinet Office's International Youth Exchange Program 'The 37th Ship for World Youth' Yukata Experience Class Project

BuySell Technologies Co., Ltd., which operates the reuse service "BuySell," provided reused yukata to the youth participants of the "Yukata Experience Class Project" held as part of "The 37th Ship for World Youth," an international youth exchange program sponsored by the Cabinet Office. This initiative was carried out as part of the "Good Things, Lasting Things Project," which provides reused kimonos free of charge for social activities.

What is the "Good Things, Lasting Things Project"?

BuySell's mission is "To be a bridge connecting precious things beyond people and time." We operate a reuse business that connects unnecessary items dormant in homes with those who need them. Especially in kimonos, we boast a rich handling volume of over 1 million pieces annually. Utilizing these, since 2020, we have been implementing the "Good Things, Lasting Things Project," which provides reused kimonos free of charge to companies and organizations that wish to utilize kimonos for social activities.

[Good Things, Lasting Things Project Website]

https://buysell-technologies.com/iimono_pj/

Outline of this Initiative

The "Ship for World Youth" is an international exchange program organized by the Cabinet Office, where young people aged 18-30 deepen mutual understanding through approximately one month of communal living on board. The 37th program was held for 28 days from February 15 to March 14, 2026, with ports of call in Thailand, Okinawa Prefecture, and Aichi Prefecture. A total of 175 next-generation global leaders representing their respective countries from 12 countries worldwide gathered.

As one of the on-board events within this program, the "Yukata Experience Class Project" was planned to create a place for cultural exchange even while on the ship. The aim is to allow foreign youth who have never visited Japan to experience yukata, one of Japan's traditional garments, and to promote their interest in and understanding of Japanese culture.

In the "Yukata Experience Class Project," 35 participants actually experienced yukata using the yukata provided by our company. Participants expressed interest in the visual appeal and design of yukata, as well as the culture surrounding its specific way of wearing. The yukata were presented as a memento to the participating overseas youth, and they can continue to enjoy them even after the program ends.

BuySell Technologies Company Profile

With the mission of "being a bridge connecting precious things beyond people and time," we operate "BuySell," a reuse service for buying and selling used goods.

While leveraging our strong door-to-door purchase business, we have expanded purchase stores nationwide and buy various items lying dormant in homes, such as kimonos, stamps, and brand-name goods. The purchased items are sold domestically and internationally through e-commerce sites, physical stores, wholesale, and antique auctions.

We position the utilization of technology in the reuse business as a crucial strategy, achieving operational efficiency through our own products and strategic growth through data utilization. In addition, we are expanding our group's reuse channels through active M&A. Across the entire group, we conduct over 440,000 door-to-door appraisals annually and operate over 500 purchase stores.

Company Name: BuySell Technologies Co., Ltd.

Representatives: Chairman Kohei Iwata, President & CEO Kosuke Tokushige

Head Office Location: PALT Building, 4-28-8 Yotsuya, Shinjuku-ku, Tokyo 160-0004

Corporate Website: https://buysell-technologies.com/