Buycull Begins PoC for AI Customer Service and Sales Support Tool "TASOGARE" with Hankyu Hanshin Properties
Buycull Co., Ltd. has announced the start of a Proof of Concept (PoC) for "TASOGARE," an AI customer service and sales support tool for the real estate industry, with Hankyu Hanshin Properties Co., Ltd. This initiative aims to verify the effectiveness of enhancing initial customer interaction, seamless lead transfer to sales, and reactivation of dormant customers.
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- 📰 Published: April 28, 2026 at 17:00
- 🔍 Collected: April 28, 2026 at 08:31
- 🤖 AI Analyzed: April 28, 2026 at 17:00 (8h 28m after Collected)
Buycull Co., Ltd. (Head office: Minato-ku, Tokyo; Representative Director: Yusuke Shinboei) is pleased to announce the commencement of a Proof of Concept (PoC) implementation of "TASOGARE," an AI customer service and sales support tool for the real estate industry, with Hankyu Hanshin Properties Co., Ltd. (Head office: Kita-ku, Osaka; Representative Director: Koki Fukui).
In this initiative, Hankyu Hanshin Properties will construct its own unique AI sales representative/AI concierge by simply configuring settings without requiring development. The PoC will verify the effectiveness of enhancing initial customer contact points, smoothly transferring leads to sales representatives, and reactivating past dormant customers.
■ Service Website
https://buycull-tasogare.jp/
**Background of PoC Implementation**
In the real estate industry, while customer needs are diversifying and inquiry contents are becoming more complex, the following challenges are becoming apparent in sales operations:
* In the initial inquiry phase, it is difficult to grasp the customer's consideration status and enthusiasm, making it challenging to prioritize responses.
* Handling all customer interactions manually imposes a high burden, and opportunities are easily lost outside business hours.
* Even after initial contact, continuous follow-up is difficult, and dormant customers tend to get buried.
* Even with a desire to utilize AI, development tailored to each company's specific business flows and sales policies takes time and cost.
Against this backdrop, "TASOGARE" was provided to Hankyu Hanshin Properties as a mechanism to support sales activities by creating more natural and continuous customer contact points, leading to the decision for PoC implementation.
**Features of "TASOGARE"**
1. **No development required; build a unique AI sales representative/AI concierge for the adopting company with just configuration**
"TASOGARE" allows adopting companies to launch their unique AI sales representative/AI concierge by configuring settings according to their sales policies, customer service styles, inquiry items, and information they wish to provide.
While individual development often poses a barrier to AI adoption, "TASOGARE" is characterized by its ability to reproduce customer service in a company's own style while minimizing development burden. This speeds up implementation and enables operations tailored to on-site practicalities.
2. **Supportive AI that "bridges" to sales representatives without AI fully completing tasks**
"TASOGARE" is not intended for AI to complete all customer interactions.
Through dialogue with customers, it organizes the background of consideration, desired conditions, concerns, and enthusiasm, and accumulates/visualizes information that leads to the next actions for sales representatives, thereby creating a bridge to better customer service.
This allows sales representatives to focus on more fundamental proposals and follow-ups based on pre-organized information, rather than starting from scratch with interviews.
3. **Can also be used for reactivating dormant customers**
Real estate consideration tends to be prolonged, and it is not uncommon for customers who have had previous contact to stop responding for a certain period.
"TASOGARE" can be used for reactivation measures by creating new contact points with such dormant customers and re-grasping their current consideration status and interests.
This makes it easier to restart sales activities with prospective customers who previously tended to get overlooked, at the appropriate timing.
**Expected Effects of this PoC**
Through the PoC with Hankyu Hanshin Properties, we will proceed with verifying the following effects using "TASOGARE":
* Improvement of initial response quality by organizing customer's consideration background and needs.
* Efficiency of proposal activities by improving the accuracy of handover to sales representatives.
* Creation of customer contact points, including outside business hours.
* Expansion of business opportunities by reactivating dormant customers.
* Confirmation of the effectiveness of the customer service and nurturing platform that supports on-site sales activities.
**About "TASOGARE"**
"TASOGARE" is an AI customer service and sales support tool designed for real estate companies.
By configuring settings according to each adopting company's sales processes and customer service policies, it can build a unique AI concierge, assisting with needs assessment, information organization, and lead transfer/handover to sales through customer dialogue.
It aims to achieve both a better customer service experience and sales results by complementing sales activities and deepening customer understanding, rather than merely being an inquiry response tool.
**Future Outlook**
Buycull will continue to promote AI utilization tailored to each real estate company's sales style and customer contact approach through "TASOGARE."
Rather than AI replacing people, it aims to expand a new form of sales support in the real estate industry, acting as a presence that supports human sales capabilities and creates better encounters and dialogues with customers.
■ **Company Overview**
Company Name: Buycull Co., Ltd.
Head Office Location: 3-4-18-11F Mita, Minato-ku, Tokyo
Representative Director: Yusuke Shinboei
Business Description: Planning, operation, and development of "TASOGARE," an AI chat exclusively for real estate.
In this initiative, Hankyu Hanshin Properties will construct its own unique AI sales representative/AI concierge by simply configuring settings without requiring development. The PoC will verify the effectiveness of enhancing initial customer contact points, smoothly transferring leads to sales representatives, and reactivating past dormant customers.
■ Service Website
https://buycull-tasogare.jp/
**Background of PoC Implementation**
In the real estate industry, while customer needs are diversifying and inquiry contents are becoming more complex, the following challenges are becoming apparent in sales operations:
* In the initial inquiry phase, it is difficult to grasp the customer's consideration status and enthusiasm, making it challenging to prioritize responses.
* Handling all customer interactions manually imposes a high burden, and opportunities are easily lost outside business hours.
* Even after initial contact, continuous follow-up is difficult, and dormant customers tend to get buried.
* Even with a desire to utilize AI, development tailored to each company's specific business flows and sales policies takes time and cost.
Against this backdrop, "TASOGARE" was provided to Hankyu Hanshin Properties as a mechanism to support sales activities by creating more natural and continuous customer contact points, leading to the decision for PoC implementation.
**Features of "TASOGARE"**
1. **No development required; build a unique AI sales representative/AI concierge for the adopting company with just configuration**
"TASOGARE" allows adopting companies to launch their unique AI sales representative/AI concierge by configuring settings according to their sales policies, customer service styles, inquiry items, and information they wish to provide.
While individual development often poses a barrier to AI adoption, "TASOGARE" is characterized by its ability to reproduce customer service in a company's own style while minimizing development burden. This speeds up implementation and enables operations tailored to on-site practicalities.
2. **Supportive AI that "bridges" to sales representatives without AI fully completing tasks**
"TASOGARE" is not intended for AI to complete all customer interactions.
Through dialogue with customers, it organizes the background of consideration, desired conditions, concerns, and enthusiasm, and accumulates/visualizes information that leads to the next actions for sales representatives, thereby creating a bridge to better customer service.
This allows sales representatives to focus on more fundamental proposals and follow-ups based on pre-organized information, rather than starting from scratch with interviews.
3. **Can also be used for reactivating dormant customers**
Real estate consideration tends to be prolonged, and it is not uncommon for customers who have had previous contact to stop responding for a certain period.
"TASOGARE" can be used for reactivation measures by creating new contact points with such dormant customers and re-grasping their current consideration status and interests.
This makes it easier to restart sales activities with prospective customers who previously tended to get overlooked, at the appropriate timing.
**Expected Effects of this PoC**
Through the PoC with Hankyu Hanshin Properties, we will proceed with verifying the following effects using "TASOGARE":
* Improvement of initial response quality by organizing customer's consideration background and needs.
* Efficiency of proposal activities by improving the accuracy of handover to sales representatives.
* Creation of customer contact points, including outside business hours.
* Expansion of business opportunities by reactivating dormant customers.
* Confirmation of the effectiveness of the customer service and nurturing platform that supports on-site sales activities.
**About "TASOGARE"**
"TASOGARE" is an AI customer service and sales support tool designed for real estate companies.
By configuring settings according to each adopting company's sales processes and customer service policies, it can build a unique AI concierge, assisting with needs assessment, information organization, and lead transfer/handover to sales through customer dialogue.
It aims to achieve both a better customer service experience and sales results by complementing sales activities and deepening customer understanding, rather than merely being an inquiry response tool.
**Future Outlook**
Buycull will continue to promote AI utilization tailored to each real estate company's sales style and customer contact approach through "TASOGARE."
Rather than AI replacing people, it aims to expand a new form of sales support in the real estate industry, acting as a presence that supports human sales capabilities and creates better encounters and dialogues with customers.
■ **Company Overview**
Company Name: Buycull Co., Ltd.
Head Office Location: 3-4-18-11F Mita, Minato-ku, Tokyo
Representative Director: Yusuke Shinboei
Business Description: Planning, operation, and development of "TASOGARE," an AI chat exclusively for real estate.