Professional Running Coaching Service "Sterling Squad" Joins Nagano City's "Future Discovery Project" to Support Sports Experience and Growth for Elementary and Junior High School Students

Sterling Squad, a running club and sports coaching service operated by BUENO sports Inc., announces its registration as a participating partner in the "Future Discovery Project" (Mirai Hakken Project), a children's experience and learning support program promoted by Nagano City.

Through participation in this project, elementary and junior high school students in Nagano City will be able to more easily receive high-quality running lessons from top-level coaches, including those with Hakone Ekiden experience, by utilizing points provided by Nagano City.

## 1. What is the Nagano City "Future Discovery Project"?

### Project Objectives

This is a unique support program by Nagano City that provides electronic points (Mirai Hakken Points) to elementary and junior high school students (1st grade elementary to 3rd grade junior high) in Nagano City, which can be used for participation fees in "lessons and experience programs" such as sports, culture and arts, and nature experiences. The project aims to provide an environment where children can discover their passions through diverse experiences, foster self-esteem, and grow up healthy.

### Benefits of Use (for Parents and Children)

- Reduced Financial Burden:
By using the awarded points for lesson fees, families can reduce their financial burden while continuously participating in high-quality education and sports programs.
- Encouraging "I want to try!":
The barrier to easily trying new sports and lessons is lowered, providing an excellent opportunity for children to discover their hidden talents and potential (future).

## 2. Features of Sterling Squad

Unlike conventional training that focuses solely on "running hard," Sterling Squad provides efficient and injury-free running instruction based on scientific evidence.

- Top-level Coaching Staff
Professionals who have been active on the front lines, such as Hakone Ekiden winners and section awardees (former Aoyama Gakuin University), and physical trainers who work with Olympic athletes, provide direct instruction.
- "Completely Individualized Optimization" for Each Person
Precise form analysis is conducted according to each child's bone structure, muscle strength, and developmental stage. Through detailed one-on-one coaching, children can learn the correct way to use their bodies from the basics.
- Balancing "the Joy of Running" and "Achieving Personal Bests"
We provide optimal support tailored to individual levels and goals, from improving running for children who are not good at exercise to peaking for junior athletes aiming for records in track and field.

## 3. Program Details and Target Page

For details on the eligible programs offered by Sterling Squad and the application procedure using points, please check the official Future Discovery Project page below. Please take this opportunity to experience "professional running" and "the joy of changing" by utilizing the points.

Eligible Program Details and Application URL:
https://nagano-hakken.jp/programs/view/2427

Sterling Squad Official Website:
https://sterling-squad.com/

## 4. Future Outlook

Through its activities in Nagano City via this project, Sterling Squad will contribute to improving the basic physical fitness of local children and fostering rich human development through sports. We will deliver "the joy of running" and "the joy of achieving goals" to as many children as possible.

### [Contact Information for this Matter]

Organization Name: Sterling Squad (Operated by: BUENO sports Inc.)
Representative: Kazuhiro Yoshizawa
Official Website: https://sterling-squad.com/

*For detailed support and consultations, please feel free to contact us via the inquiry form on our official website.