What is Inbound Marketing in the Web3 Era?
BSMO Holdings Co., Ltd. today released "PONPISH PASSPORT," a customer management app based on the Solana blockchain for the PONPISH brand's physical stores, operated by ANW Co., Ltd., a manufacturer and seller of color contact lenses. This app aims to build continuous customer relationships with international visitors and promote repeat visits.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 27, 2026 at 12:54 (22 min after Collected)
BSMO Holdings Co., Ltd. (Headquarters: Tokyo, Representative Director: Masashi Shimizu) today released "PONPISH PASSPORT," a customer management app based on the Solana blockchain exclusively for the physical stores of the PONPISH brand, developed by ANW Co., Ltd., which manufactures and sells color contact lenses.
As the number of foreign visitors to Japan continues to increase, the challenge for many companies is not just increasing the number of visitors. The success of future inbound strategies depends on whether inbound customers who visit physical stores can be connected to continuous relationships, rather than just being a one-time encounter.
"PONPISH PASSPORT" is a customer management app that provides end-to-end support for new customer acquisition, membership enrollment, repeat visit promotion, and customer management, starting from physical stores, to address these challenges.
Furthermore, going forward, leveraging the established customer base, we will proceed with developments that include connections to e-commerce and digital initiatives for companies capable of cross-border e-commerce.
[PONPISH PASSPORT]
App Store
Google Play
Web app
■ Background: The real challenge of inbound measures is not just "attracting customers"
In the inbound market, many companies have historically focused on gaining recognition before visiting Japan and promoting store visits. However, in reality, the visit itself is not the goal. What is truly important for companies is whether they can continue to connect with customers after their visit.
At physical stores, even if foreign visitors come and make purchases, the interaction often ends there. There has been a structural difficulty in converting newly acquired customers into repeat customers or continuous customer assets due to cumbersome membership registration processes, different communication methods and platforms commonly used in various countries and regions, and weak mechanisms for reconnecting after returning home.
In particular, in physical store-based businesses such as beauty, retail, tourism, and food and beverage, the first point of contact with inbound customers occurs in-store. Despite this, the mechanisms to accumulate these contact points as a company's own assets and connect them to subsequent visits and purchases are not yet fully established.
■ Value provided by "PONPISH PASSPORT": Converting customer touchpoints into continuous assets, starting from physical stores
"PONPISH PASSPORT" is a customer management app for companies to build continuous customer relationships, starting from the physical stores where contact with inbound customers is made.
Users hold a membership card on the app and can seamlessly experience membership registration, point grants, and reward reception through in-store scans. Companies can naturally enroll visiting customers as members on the spot, leading to subsequent repeat visit promotion and customer management.
The core value of "PONPISH PASSPORT" is to make the traditionally discontinuous flow of "new customer acquisition," "membership," "repeat visit promotion," and "customer management" into a continuous customer touchpoint.
■ Service Features
1. Enroll newly acquired inbound customers on the spot
By linking to membership registration through a natural flow during store visits, the touchpoints generated at physical stores are transformed from one-time encounters into the starting point for continuous customer relationships.
2. Promote repeat visits through points and rewards
Design incentives for repeat visits and purchases through membership cards, points, and reward distribution. Companies can conduct direct marketing to customers after new acquisition.
By adopting a proprietary Solana-based wallet, it is possible to seamlessly deliver optimal NFT coupons, benefits, and notifications directly to customers, even in regions where global platforms are unavailable, based on their on-chain purchases and usage history, without the user being aware of it. For the first time, companies can have a uniform CRM strategy targeting the entire world.
3. Accumulate customer information and realize continuous customer management
By continuously accumulating information on who, when, and at which store customers interacted, a physical store-based customer management foundation is built. Inbound customers can be viewed not as one-off sales but as customer assets with future value.
4. Future connection with cross-border e-commerce and digital initiatives in sight
While the main focus of "PONPISH PASSPORT" is building customer touchpoints in physical stores, going forward, based on the accumulated customer base, we plan to support connections with e-commerce and digital initiatives for companies capable of cross-border e-commerce. We will proceed with developments that consider everything from pre-visit recognition acquisition to continuous post-visit touchpoints and future expansion of purchase channels.
■ Web3 technology is not for "showing off" but for "natural usability"
"PONPISH PASSPORT" utilizes Solana
As the number of foreign visitors to Japan continues to increase, the challenge for many companies is not just increasing the number of visitors. The success of future inbound strategies depends on whether inbound customers who visit physical stores can be connected to continuous relationships, rather than just being a one-time encounter.
"PONPISH PASSPORT" is a customer management app that provides end-to-end support for new customer acquisition, membership enrollment, repeat visit promotion, and customer management, starting from physical stores, to address these challenges.
Furthermore, going forward, leveraging the established customer base, we will proceed with developments that include connections to e-commerce and digital initiatives for companies capable of cross-border e-commerce.
[PONPISH PASSPORT]
App Store
Google Play
Web app
■ Background: The real challenge of inbound measures is not just "attracting customers"
In the inbound market, many companies have historically focused on gaining recognition before visiting Japan and promoting store visits. However, in reality, the visit itself is not the goal. What is truly important for companies is whether they can continue to connect with customers after their visit.
At physical stores, even if foreign visitors come and make purchases, the interaction often ends there. There has been a structural difficulty in converting newly acquired customers into repeat customers or continuous customer assets due to cumbersome membership registration processes, different communication methods and platforms commonly used in various countries and regions, and weak mechanisms for reconnecting after returning home.
In particular, in physical store-based businesses such as beauty, retail, tourism, and food and beverage, the first point of contact with inbound customers occurs in-store. Despite this, the mechanisms to accumulate these contact points as a company's own assets and connect them to subsequent visits and purchases are not yet fully established.
■ Value provided by "PONPISH PASSPORT": Converting customer touchpoints into continuous assets, starting from physical stores
"PONPISH PASSPORT" is a customer management app for companies to build continuous customer relationships, starting from the physical stores where contact with inbound customers is made.
Users hold a membership card on the app and can seamlessly experience membership registration, point grants, and reward reception through in-store scans. Companies can naturally enroll visiting customers as members on the spot, leading to subsequent repeat visit promotion and customer management.
The core value of "PONPISH PASSPORT" is to make the traditionally discontinuous flow of "new customer acquisition," "membership," "repeat visit promotion," and "customer management" into a continuous customer touchpoint.
■ Service Features
1. Enroll newly acquired inbound customers on the spot
By linking to membership registration through a natural flow during store visits, the touchpoints generated at physical stores are transformed from one-time encounters into the starting point for continuous customer relationships.
2. Promote repeat visits through points and rewards
Design incentives for repeat visits and purchases through membership cards, points, and reward distribution. Companies can conduct direct marketing to customers after new acquisition.
By adopting a proprietary Solana-based wallet, it is possible to seamlessly deliver optimal NFT coupons, benefits, and notifications directly to customers, even in regions where global platforms are unavailable, based on their on-chain purchases and usage history, without the user being aware of it. For the first time, companies can have a uniform CRM strategy targeting the entire world.
3. Accumulate customer information and realize continuous customer management
By continuously accumulating information on who, when, and at which store customers interacted, a physical store-based customer management foundation is built. Inbound customers can be viewed not as one-off sales but as customer assets with future value.
4. Future connection with cross-border e-commerce and digital initiatives in sight
While the main focus of "PONPISH PASSPORT" is building customer touchpoints in physical stores, going forward, based on the accumulated customer base, we plan to support connections with e-commerce and digital initiatives for companies capable of cross-border e-commerce. We will proceed with developments that consider everything from pre-visit recognition acquisition to continuous post-visit touchpoints and future expansion of purchase channels.
■ Web3 technology is not for "showing off" but for "natural usability"
"PONPISH PASSPORT" utilizes Solana