[Survey Release] 78% of Companies Use SNS for Customer Acquisition and Recruitment
Key facts
- [Survey Release] 78% of Companies Use SNS for Customer Acquisition and Recruitment
- A survey by BOTANICO Inc. revealed that 78% of companies use social networking services (SNS) for customer acquisition and recruitment. However, challenges such as unclear usage methods, lack of personnel, and difficulty in measuring results were also highlighted.
- Source: PR Times
- Date: June 4, 2026
Direct answer
A survey by BOTANICO Inc. revealed that 78% of companies use social networking services (SNS) for customer acquisition and recruitment. However, challenges such as unclear usage methods, lack of personnel, and difficulty in measuring results were also highlighted.
- Citation
- [Survey Release] 78% of Companies Use SNS for Customer Acquisition and Recruitment (June 4, 2026), PR Times
- Source
- PR Times
- Date
- June 4, 2026
A survey by BOTANICO Inc. revealed that 78% of companies use social networking services (SNS) for customer acquisition and recruitment. However, challenges such as unclear usage methods, lack of personnel, and difficulty in measuring results were also highlighted.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 06:35
- 🔍 Collected: June 3, 2026 at 21:50
- 🤖 AI Analyzed: June 7, 2026 at 00:18 (74h 28m after Collected)
We conducted a questionnaire survey on the 'Status of SNS Utilization in Customer Acquisition and Recruitment' targeting our existing clients.
As a result, 78% of the responding companies answered that they 'use SNS for customer acquisition or recruitment (currently using or have used in the past)'.
This survey aimed to understand the SNS utilization status of businesses, mainly small and medium-sized enterprises, and to investigate the role of SNS in corporate activities.
[Survey Results Summary]
78% of companies use SNS for customer acquisition and recruitment
78% of companies answered that they 'are currently using SNS or have used it in the past'.
On the other hand, many challenges were raised, such as:
・Not knowing how to use it
・Lack of operational staff
・Difficulty in measuring results
[Background of the Spread of SNS Utilization]
In recent years, the importance of SNS in corporate customer acquisition and recruitment activities has been increasing year by year.
In particular, an increasing number of companies are utilizing:
・Instagram
・X (formerly Twitter)
・TikTok
・LINE
as a means of information dissemination that does not rely solely on advertising.
Furthermore, the number of cases where job seekers and consumers check SNS when comparing companies is increasing, and more companies are managing SNS as part of their corporate branding.
[BOTANICO's Analysis]
From the results of this survey, it became clear that SNS is becoming established not just as a tool for information dissemination, but as an important marketing channel supporting:
・Customer acquisition
・Recruitment
・Branding
On the other hand, many companies cited a lack of operational systems and know-how as challenges, and it is thought that improving the quality of SNS utilization and developing operational systems will be important in the future.
BOTANICO will continue to support companies in strengthening their customer acquisition, recruitment, and branding through SNS utilization support.
[Survey Overview]
・Survey period: May 1, 2026 - May 31, 2026
・Survey organization (entity): BOTANICO Inc.
・Survey target: Existing clients of BOTANICO Inc.
・Valid responses: 23
・Survey method: Questionnaire survey of existing clients
・Aggregation method: Calculated as the percentage of respondents who answered 'currently using' or 'have used'
・Survey items: Use of SNS for customer acquisition and recruitment
As a result, 78% of the responding companies answered that they 'use SNS for customer acquisition or recruitment (currently using or have used in the past)'.
This survey aimed to understand the SNS utilization status of businesses, mainly small and medium-sized enterprises, and to investigate the role of SNS in corporate activities.
[Survey Results Summary]
78% of companies use SNS for customer acquisition and recruitment
78% of companies answered that they 'are currently using SNS or have used it in the past'.
On the other hand, many challenges were raised, such as:
・Not knowing how to use it
・Lack of operational staff
・Difficulty in measuring results
[Background of the Spread of SNS Utilization]
In recent years, the importance of SNS in corporate customer acquisition and recruitment activities has been increasing year by year.
In particular, an increasing number of companies are utilizing:
・X (formerly Twitter)
・TikTok
・LINE
as a means of information dissemination that does not rely solely on advertising.
Furthermore, the number of cases where job seekers and consumers check SNS when comparing companies is increasing, and more companies are managing SNS as part of their corporate branding.
[BOTANICO's Analysis]
From the results of this survey, it became clear that SNS is becoming established not just as a tool for information dissemination, but as an important marketing channel supporting:
・Customer acquisition
・Recruitment
・Branding
On the other hand, many companies cited a lack of operational systems and know-how as challenges, and it is thought that improving the quality of SNS utilization and developing operational systems will be important in the future.
BOTANICO will continue to support companies in strengthening their customer acquisition, recruitment, and branding through SNS utilization support.
[Survey Overview]
・Survey period: May 1, 2026 - May 31, 2026
・Survey organization (entity): BOTANICO Inc.
・Survey target: Existing clients of BOTANICO Inc.
・Valid responses: 23
・Survey method: Questionnaire survey of existing clients
・Aggregation method: Calculated as the percentage of respondents who answered 'currently using' or 'have used'
・Survey items: Use of SNS for customer acquisition and recruitment
FAQ
What is the number of valid responses for this survey?
23 responses.
Who conducted the survey?
BOTANICO Inc.
What are the main purposes for companies using SNS?
Customer acquisition, recruitment, and branding.