[Announcement of Schedule Changes and Additions] 2026 Edition: Recruitment Branding Seminar for SMEs in the SNS Era

■ Seminar Overview

In 2026, the recruitment market is undergoing significant changes.

The era where posting on job boards guarantees applications has ended, shifting to an era where candidates choose companies based on 'empathy' rather than just 'where to apply'.

Particularly for SMEs, challenges such as:

- Lack of name recognition
- Inability to compete with large companies on terms/conditions
- Failure to receive applications even after posting job openings

have become increasingly apparent year by year.

Companies achieving results amidst these challenges are focusing on recruitment branding using SNS (social media).

SNS is not just for information dissemination; it serves as a touchpoint to make people think 'I want to work at this company' by conveying the company's values, culture, and the reality of the people working there.

In this 30-minute seminar, we will organize the overall picture of 'SNS x Recruitment Branding' for SMEs to win in hiring, explaining based on actual cases:

- Why job postings aren't receiving applications
- Why some companies succeed with SNS recruitment while others don't
- What constitutes effective account design and content that leads to applications

We will teach you the 'design to become a company that is chosen,' rather than relying solely on terms or compensation.

■ Main Seminar Program (Additional Information)

1. Changes in the recruitment market and challenges faced by SMEs
We explain the background of why it has become difficult to collect applications using job boards alone, and the changes in criteria job seekers use to choose companies.

2. Basic design for SNS recruitment branding
We organize the mindset of conveying corporate values, corporate culture, and the charm of employees on SNS to connect 'empathy' to applications.

3. Account design and lead generation
We explain how to arrange profiles, post content, and the flow leading to inquiries/applications, creating recruitment leads that do not depend on the number of followers.

4. Content examples practical for SMEs
We introduce发信 themes that easily lead to recruitment, such as employee introductions, office atmosphere, daily work, and frequently asked questions.

5. Points for effective operation
We share practical operational methods for creating a system for continuous posting and linking SNS with recruitment activities.

■ Recommended for

- SME owners and HR managers who want to strengthen recruitment activities
- Those who are not receiving applications despite using job boards
- Those who want to secure talent while reducing recruitment costs
- Those interested in SNS-based recruitment
- Those who feel they are not conveying their company's appeal well

■ What you can learn

- Thinking on recruitment branding in the SNS era
- Key points for account design that leads to applications
- Content design that conveys company appeal
- How to create recruitment leads without depending on the number of followers
- Practical operational methods that SMEs can reproduce

■ Event Overview

Date and Time: Thursday, May 28, 2026, 15:00 - 15:30 (30 minutes)
Format: Online
Participation Fee: Free