Launch of 'Online Free Audit' to Visualize Customer Acquisition Challenges

BOTANICO (Headquarters: Yokohama, Kanagawa Prefecture; Representative Director: Yohei Sato) has launched a 'Free Online Audit' service for businesses, stores, and individual entrepreneurs to visualize challenges in their social media, advertising, and web conversion pathways.

This service provides an online diagnostic analysis of areas such as Instagram, X (formerly Twitter), TikTok, MEO (Map Engine Optimization), ad management, and LINE conversion pathways to identify why efforts aren't translating into customers and where improvements are needed.

[Background]
In recent years, while the importance of social media and web-based customer acquisition has grown, many businesses and stores face challenges such as:
- Social media efforts not yielding results
- Increasing advertising costs without return
- Unorganized conversion pathways
- Lack of clarity on what needs improvement

BOTANICO has previously provided SNS and advertising support across diverse industries, including construction, education, food and beverage, beauty, e-commerce, sports, and tourism. The launch of this free audit service stems from frequent inquiries from clients who were unsure of their own challenges or where to start improvements.

[Service Overview]
The online free audit provides a comprehensive analysis of the following:
- SNS Analysis (Instagram, X, TikTok, YouTube, etc.)
- Advertising Analysis (Meta Ads, X Ads, Google Ads, etc.)
- Pathway Analysis (Profile design, LP, LINE, Inquiry, and MEO pathways)
- Competitive Analysis (Competitor comparisons, industry averages, and differentiation extraction)

[Key Features]
The core feature of this service is the analysis of the 'entire customer acquisition process' rather than just 'individual social media platforms.' Because BOTANICO designs integrated strategies including SNS, advertising, MEO, LINE, blogs, and offline efforts, the audit offers a perspective focused on driving 'sales, inquiries, and recruitment' rather than simple follower analysis.

[Target Audience]
- Companies struggling with SNS management
- Businesses looking to strengthen store customer acquisition
- Companies wanting to enhance recruitment
- Businesses aiming to optimize advertising costs
- Companies seeking to bring SNS management in-house

[Future Outlook]
BOTANICO will continue to support the resolution of customer acquisition challenges for businesses and stores through combined support in SNS, advertising, MEO, LINE, e-commerce, and recruitment marketing.