[Case Study Report] Building an Integrated Customer Acquisition Model for Nursery Schools Combining SNS, MEO, Advertising, Posting, Blogging, and LINE
BOTANICO has established an integrated online and offline customer acquisition model for nursery schools. With a monthly budget of ¥30,000-¥60,000, the strategy resulted in a 260% year-over-year increase in inquiries and a 120% increase in applications. This success story combines SNS, MEO, advertising, posting, blogging, and LINE.
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 06:39
- 🔍 Collected: May 14, 2026 at 22:02
- 🤖 AI Analyzed: May 14, 2026 at 22:08 (5 min after Collected)
We have implemented our first-ever customer acquisition and application support project for a nursery school.
As a result, by combining a monthly advertising budget of ¥30,000-¥60,000, Instagram management, MEO measures, posting, blog management, and LINE step delivery, we achieved a 260% increase in inquiries and a 120% increase in applications compared to the previous year.
This case is a practical endeavor that designed a seamless process from awareness to inquiry and application, without separating online and offline measures in nursery school customer acquisition.
[1. Background: Challenges in Customer Acquisition and Application for Nursery Schools]
The target nursery school faced the following challenges:
- The charm and educational policies of the school were not being sufficiently communicated.
- Although they used Instagram, it did not easily lead to inquiries.
- Inflow from Google searches and maps was weak.
- Awareness within the local community was limited.
- There was a lack of a pathway to increase the application rate after an inquiry.
BOTANICO designed an integrated customer acquisition model to address these issues, covering 'awareness expansion,' 'trust building,' 'inquiry generation,' and 'application promotion.'
[2. Policy Overview: Integrated Support Combining Six Measures]
In this project, we maximized contact opportunities with parents by combining multiple touchpoints rather than a single measure.
■ ① Instagram Measures
- Shared the daily life of the school and children's activities.
- Visualized the personalities of the teachers and the educational policies.
- Expanded awareness using Reels.
- Optimized the inquiry pathway from the profile.
■ ② Instagram Advertising Measures (Monthly budget: ¥30,000-¥60,000)
- Delivered ads to the parent demographic in the area.
- Designed a pathway to tours and inquiries.
- Expanded awareness by advertising high-engagement posts.
■ ③ MEO Measures
- Optimized the Google Business Profile.
- Improved photos, reviews, and post content.
- Addressed search needs like 'area name + nursery school.'
- Strengthened the inquiry pathway via Google Maps.
■ ④ Posting Measures
- Reached households in the area surrounding the school directly.
- Promoted participation in tours and information sessions.
- Guided users to Instagram and inquiry pages with QR codes.
■ ⑤ Blog Measures
- Elaborated on educational policies and the school's unique features.
- Created articles answering parents' anxieties and questions.
- Strengthened inflow from searches and trust building.
■ ⑥ LINE Step Delivery
- Automated follow-up after inquiries.
- Delivered information about the school's features, tour guidance, and the application process in stages.
- Addressed pre-application anxieties and promoted consideration.
[3. Results: Achieved 260% Increase in Inquiries and 120% in Applications]
After implementing the measures, we achieved the following results:
- Number of inquiries: 260% compared to the previous year.
- Number of applications: 120% compared to the previous year.
- Increased inquiries via Instagram.
- Increased inflow from Google searches and maps.
- Strengthened pre-application follow-up through LINE delivery.
In particular, the multi-touchpoint pathway of 'learning about the school through posting, checking the atmosphere on Instagram, and understanding details via LINE before applying' functioned effectively, leading to an increase in both inquiries and applications.
[4. Analysis: Factors That Produced Results]
From this case, BOTANICO has summarized the factors for success as follows:
- Visualizing the school's atmosphere on Instagram.
- Strengthening inflow from local searches with MEO.
- Boosting local awareness with posting.
- Alleviating parents' anxieties with the blog.
- Preventing drop-offs after inquiries with LINE step delivery.
- Integrating online and offline activities.
It became clear that in nursery school customer acquisition, it is crucial to design multiple touchpoints with parents and build trust.
[5. Conclusion: Nursery School Customer Acquisition Changes with 'Contact Design']
Through this initiative, BOTANICO has established an integrated model that achieves a 260% year-over-year increase in inquiries and a 120% increase in applications by combining:
- Instagram
- Ad management
- MEO measures
- Posting
- Blogging
- LINE step delivery
We plan to expand this model to:
- Nursery schools
- Kindergartens
- After-school clubs
- Early childhood education schools.
As a result, by combining a monthly advertising budget of ¥30,000-¥60,000, Instagram management, MEO measures, posting, blog management, and LINE step delivery, we achieved a 260% increase in inquiries and a 120% increase in applications compared to the previous year.
This case is a practical endeavor that designed a seamless process from awareness to inquiry and application, without separating online and offline measures in nursery school customer acquisition.
[1. Background: Challenges in Customer Acquisition and Application for Nursery Schools]
The target nursery school faced the following challenges:
- The charm and educational policies of the school were not being sufficiently communicated.
- Although they used Instagram, it did not easily lead to inquiries.
- Inflow from Google searches and maps was weak.
- Awareness within the local community was limited.
- There was a lack of a pathway to increase the application rate after an inquiry.
BOTANICO designed an integrated customer acquisition model to address these issues, covering 'awareness expansion,' 'trust building,' 'inquiry generation,' and 'application promotion.'
[2. Policy Overview: Integrated Support Combining Six Measures]
In this project, we maximized contact opportunities with parents by combining multiple touchpoints rather than a single measure.
■ ① Instagram Measures
- Shared the daily life of the school and children's activities.
- Visualized the personalities of the teachers and the educational policies.
- Expanded awareness using Reels.
- Optimized the inquiry pathway from the profile.
■ ② Instagram Advertising Measures (Monthly budget: ¥30,000-¥60,000)
- Delivered ads to the parent demographic in the area.
- Designed a pathway to tours and inquiries.
- Expanded awareness by advertising high-engagement posts.
■ ③ MEO Measures
- Optimized the Google Business Profile.
- Improved photos, reviews, and post content.
- Addressed search needs like 'area name + nursery school.'
- Strengthened the inquiry pathway via Google Maps.
■ ④ Posting Measures
- Reached households in the area surrounding the school directly.
- Promoted participation in tours and information sessions.
- Guided users to Instagram and inquiry pages with QR codes.
■ ⑤ Blog Measures
- Elaborated on educational policies and the school's unique features.
- Created articles answering parents' anxieties and questions.
- Strengthened inflow from searches and trust building.
■ ⑥ LINE Step Delivery
- Automated follow-up after inquiries.
- Delivered information about the school's features, tour guidance, and the application process in stages.
- Addressed pre-application anxieties and promoted consideration.
[3. Results: Achieved 260% Increase in Inquiries and 120% in Applications]
After implementing the measures, we achieved the following results:
- Number of inquiries: 260% compared to the previous year.
- Number of applications: 120% compared to the previous year.
- Increased inquiries via Instagram.
- Increased inflow from Google searches and maps.
- Strengthened pre-application follow-up through LINE delivery.
In particular, the multi-touchpoint pathway of 'learning about the school through posting, checking the atmosphere on Instagram, and understanding details via LINE before applying' functioned effectively, leading to an increase in both inquiries and applications.
[4. Analysis: Factors That Produced Results]
From this case, BOTANICO has summarized the factors for success as follows:
- Visualizing the school's atmosphere on Instagram.
- Strengthening inflow from local searches with MEO.
- Boosting local awareness with posting.
- Alleviating parents' anxieties with the blog.
- Preventing drop-offs after inquiries with LINE step delivery.
- Integrating online and offline activities.
It became clear that in nursery school customer acquisition, it is crucial to design multiple touchpoints with parents and build trust.
[5. Conclusion: Nursery School Customer Acquisition Changes with 'Contact Design']
Through this initiative, BOTANICO has established an integrated model that achieves a 260% year-over-year increase in inquiries and a 120% increase in applications by combining:
- Ad management
- MEO measures
- Posting
- Blogging
- LINE step delivery
We plan to expand this model to:
- Nursery schools
- Kindergartens
- After-school clubs
- Early childhood education schools.