What was the specific increase in the number of inquiries achieved through the support?

The number of inquiries increased from 5 to 25 per month, which is approximately a 5-fold increase.

What were the challenges faced by the cram school before implementing the new measures?

The challenges included stalled inquiries, SNS growth not leading to applications, and weak traffic from search engines.

Which company implemented the measures to evolve the strategy into an integrated SNS and blog design?

BOTANICO implemented these measures based on their past support experiences in the educational sector.

What new blog measures were strengthened to improve customer attraction for the cram school?

They produced articles based on search needs, shared specific know-how on exams, and enhanced content for parents.

How did the session numbers change after implementing the integrated operational support measures?

The number of sessions increased to 180% year-on-year after the implementation of the measures.

[Case Study Report] Cram School Inquiries Expanded from 5 to 25 per Month Through SNS & Blog Operational Support

Published Apr 10, 2026 6:10 AM ・ Updated Jun 18, 2026 10:57 AM ・ 5 min read ・ Source: PR TIMES

BOTANICO achieved a 5x increase in monthly inquiries (from 5 to 25) for a cram school by updating their digital marketing strategy. The success was driven by integrating SNS operations with SEO-focused blog content to build trust and optimize user funnels.

In our SNS and Web content operational support targeting cram schools, we have generated a new achievement: increasing the number of inquiries from 5 to 25 per month (an approximately 5-fold increase).

This initiative serves as an additional case study following our previously published educational support track record. It is an update that demonstrates the reproducibility and evolution of a customer attraction model that links SNS with blogs.

[1. Background: The Phase of Further Improvement from Existing Measures] In the targeted cram school, although they had achieved some results through SNS utilization in the past, challenges in the "next growth phase" became apparent, such as: - The number of inquiries maxed out and stalled - SNS is growing, but it does not lead to applications - Traffic from search engines is weak

Based on past support experiences, BOTANICO implemented measures to evolve the strategy into an integrated design of "SNS x Blog" rather than relying solely on SNS.

[2. Strategy Overview: Customer Attraction Design Updating the Existing Model] In this measure, in addition to conventional SNS operations, we strengthened the user funnel combined with blog content. The main initiatives are as follows:

SNS Measures (Continued Strengthening) - Broadcasting class scenery videos - Expanding awareness via Reel videos - Optimizing event funnels

Blog Measures (New Strengthening) - Producing article content based on search needs - Broadcasting specific know-how on grade improvement and exam preparation - Enhancing success stories and content for parents

Funnel Design - SNS -> Blog -> Inquiry - Blog -> Trust Formation -> Inquiry

In addition to existing success patterns, we newly constructed a "content funnel that deepens understanding."

[3. Results: Inquiries Grew Further by 5 Times] After implementing the measures, we achieved the following results: - Number of inquiries: 5/month -> 25/month (approx. 5-fold) - Number of sessions: 180% year-on-year

In particular, the flow of "SNS -> Blog -> Inquiry" was established, leading to improvements in the quality of inquiries and the closing rate.

[4. Exceptionality: Existing Success... (Text truncated)]

FACT BOX

Source: PR TIMES
Category: Survey

[Case Study Report] Cram School Inquiries Expanded from 5 to 25 per Month Through SNS & Blog Operational Support

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