[Case Study Report] Our First Press Release Agency Support Leads to 140% Sales Growth and 50% Reduction in Monthly Advertising Costs
BOTANICO successfully implemented its first press release agency support service for a startup web consulting firm. By shifting from an ad-dependent strategy to a PR-focused approach, the client achieved a 140% increase in sales and a 7-fold increase in inquiries while cutting monthly advertising costs by half.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 06:34
- 🔍 Collected: April 2, 2026 at 09:03 (2h 29m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 10:19 (361h 15m after Collected)
We have implemented our first-ever press release agency support service for a startup web consulting company.
As a result, we achieved a 140% increase in monthly sales and a significant rise in inquiries from 3 to 23 per month, all while reducing monthly advertising costs from 300,000 yen to 150,000 yen.
This case study serves as a practical demonstration of how reviewing an ad-dependent customer acquisition structure and utilizing press releases to gain awareness and build trust can simultaneously improve cost-effectiveness and inquiry volume.
[1. Background: Growth Limits Due to Ad Dependency]
The target company is a startup primarily engaged in web consulting. While they had been strengthening their advertising investment in line with business expansion, they faced the following challenges:
- Advertising costs had risen to the 300,000 yen per month level
- While there was traffic from ads, there were issues with building trust
- Inquiry numbers were stagnant (around 3 per month)
- Achievements and strengths were not being communicated effectively
BOTANICO began support with the theme of "building a customer acquisition funnel that does not rely on advertising."
[2. Strategy Overview: Funnel Design Centered on Press Releases]
In this project, we did not simply create releases; we implemented a PR strategy designed to generate inquiries.
Key initiatives included:
- News design based on support achievements and results
- Structural design conscious of search and SNS dissemination
- Release content design linked to sales funnels
- Story design to enhance credibility
- Continuous improvement of high-response themes
We prioritized building a "structure chosen for its reliability" rather than relying on advertising.
[3. Results: Simultaneous Achievement of Ad Cost Reduction, Sales Growth, and Increased Inquiries]
Following the implementation of these measures, we achieved the following results:
- Advertising costs: 300,000 yen → 150,000 yen (50% reduction)
- Monthly sales: Increased to 140%
- Number of inquiries: 3 → 23 (approx. 7-fold increase)
The expansion of awareness and the formation of trust through press releases were directly linked to the significant increase in inquiries.
[4. Analysis: Factors Leading to Increased Inquiries]
The success factors for this case are as follows:
- Improved credibility through achievement-based communication
- Strengthening brand value through a third-party perspective (PR)
- Funnel design that integrates, rather than separates, advertising and PR
- Appeals based on "value proposition" rather than "hard selling"
It has become clear that in industries where trust is paramount, such as web consulting, PR can serve as the starting point for generating inquiries.
[5. Conclusion: PR is a 'Marketing Strategy that Generates Inquiries']
Through this initiative, BOTANICO has established a highly reproducible PR marketing model that simultaneously achieves:
- 50% reduction in advertising costs
- 140% increase in sales
- Increase in inquiries from 3 to 23 (approx. 7-fold)
Moving forward, BOTANICO will continue to provide growth support that optimizes advertising and PR, focusing primarily on startups and web consulting firms.
As a result, we achieved a 140% increase in monthly sales and a significant rise in inquiries from 3 to 23 per month, all while reducing monthly advertising costs from 300,000 yen to 150,000 yen.
This case study serves as a practical demonstration of how reviewing an ad-dependent customer acquisition structure and utilizing press releases to gain awareness and build trust can simultaneously improve cost-effectiveness and inquiry volume.
[1. Background: Growth Limits Due to Ad Dependency]
The target company is a startup primarily engaged in web consulting. While they had been strengthening their advertising investment in line with business expansion, they faced the following challenges:
- Advertising costs had risen to the 300,000 yen per month level
- While there was traffic from ads, there were issues with building trust
- Inquiry numbers were stagnant (around 3 per month)
- Achievements and strengths were not being communicated effectively
BOTANICO began support with the theme of "building a customer acquisition funnel that does not rely on advertising."
[2. Strategy Overview: Funnel Design Centered on Press Releases]
In this project, we did not simply create releases; we implemented a PR strategy designed to generate inquiries.
Key initiatives included:
- News design based on support achievements and results
- Structural design conscious of search and SNS dissemination
- Release content design linked to sales funnels
- Story design to enhance credibility
- Continuous improvement of high-response themes
We prioritized building a "structure chosen for its reliability" rather than relying on advertising.
[3. Results: Simultaneous Achievement of Ad Cost Reduction, Sales Growth, and Increased Inquiries]
Following the implementation of these measures, we achieved the following results:
- Advertising costs: 300,000 yen → 150,000 yen (50% reduction)
- Monthly sales: Increased to 140%
- Number of inquiries: 3 → 23 (approx. 7-fold increase)
The expansion of awareness and the formation of trust through press releases were directly linked to the significant increase in inquiries.
[4. Analysis: Factors Leading to Increased Inquiries]
The success factors for this case are as follows:
- Improved credibility through achievement-based communication
- Strengthening brand value through a third-party perspective (PR)
- Funnel design that integrates, rather than separates, advertising and PR
- Appeals based on "value proposition" rather than "hard selling"
It has become clear that in industries where trust is paramount, such as web consulting, PR can serve as the starting point for generating inquiries.
[5. Conclusion: PR is a 'Marketing Strategy that Generates Inquiries']
Through this initiative, BOTANICO has established a highly reproducible PR marketing model that simultaneously achieves:
- 50% reduction in advertising costs
- 140% increase in sales
- Increase in inquiries from 3 to 23 (approx. 7-fold)
Moving forward, BOTANICO will continue to provide growth support that optimizes advertising and PR, focusing primarily on startups and web consulting firms.