[Case Study Report] Achieving a 150% Increase in Sales Through Centralized Account Management by Introducing Ashinami

We provided implementation support for Ashinami SNS (hereinafter referred to as Ashinami) to a company engaged in painting sales and artist production.

As a result, we created an outcome that increased sales to 150% through centralized management of multiple accounts and optimization of the marketing structure. This case study is an empirical initiative that successfully increased sales while reducing waste by reorganizing a decentralized outsourcing and operational structure.

[1. Client Overview] 

Industry: Painting sales, artist production
Domain: Paintings (prints, oil paintings, watercolors), arts and crafts (sculptures, glass crafts), art goods
Years of business relationship: 5 years

 [2. Background: Inefficient Marketing Structure Due to Decentralized Outsourcing] 

The target company faced the following challenges:

 

- Utilizing multiple outsourcing contractors and being unable to grasp the overall picture.
- Accounts across SNS, advertising, and Web are decentralized.
- Management is complicated and the cost-effectiveness is invisible.
- In-sourcing is progressing, but a unified strategy has not been established.

 

To address these challenges, BOTANICO began providing support centered on "centralized account management" and "optimization of the operational structure."

 [3. Initiative Overview: Building a Centralized Management Structure by Introducing Ashinami]

 

In this project, we introduced Ashinami SNS and integrated their decentralized marketing activities.

 

The main initiatives are as follows:

 

- Centralized management of SNS, advertising, and Web accounts.
- Reorganizing outsourcing contractors and optimizing their roles.
- Visualizing and unifying marketing measures.
- Consolidating direction tasks.
- Implementing an improvement PDCA cycle based on data.

 

Through this, we achieved a reduction in wasteful costs and improved the speed of decision-making.

 [4. Results: 150% Increase in Sales and Improved Operational Efficiency] 

After introducing Ashinami, the following results were achieved:

 

- Sales: Increased to 150%
- Reduction of wasteful marketing costs.
- Improved improvement speed through the visualization of measures.
- Created spare time in employees' working hours, improving productivity.

 

In addition, we received the following feedback from the client:

 

"By being able to entrust both production and Web marketing knowledge collectively, measures that had previously been wasted became clear, leading to an increase in sales."

 [5. Analysis: Factors Leading to the Increase in Sales] 

From this case study, BOTANICO analyzed that the following factors led to the successful results:

 

- Achieving overall optimization by centrally managing accounts.
- Eliminating the inefficiency caused by decentralized outsourcing.
- Unifying marketing measures.
- Continuously making improvements based on data.

 

In marketing, it has become clear that "management and design," rather than the number of measures, determine the outcome.

 [6. Conclusion: Centralized Account Management is a Management Measure to Increase Sales] 

Through this initiative, BOTANICO has established a highly reproducible marketing model that achieves a 150% increase in sales by implementing:

 

- Centralized account management
- Optimization of outsourcing
- Unification of measures

 

BOTANICO will continue to support the optimization of corporate marketing structures and sales growth through Ashinami SNS.