Mother's Day Bouquets as a Baton for the Future of Production Areas: BOTANIC's Initiative to Deliver 'Face-to-Face Flowers' and Support Producers.
BOTANIC Inc. has launched its 2026 Mother's Day flower gifts, focusing on supporting domestic producers facing challenges like aging and declining farmer numbers. By delivering 'face-to-face flowers' with the producers' stories, they aim for a sustainable future for the floral industry.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 23:00
- 🔍 Collected: April 27, 2026 at 14:31
- 🤖 AI Analyzed: April 28, 2026 at 01:35 (11h 3m after Collected)
BOTANIC Inc. (Location: Shibuya, Tokyo; Representative Director & CEO: Yuki Jokoh), which operates the online flower service 'LIFFT' and the flower specialty shop 'ex. flower shop & laboratory,' is preparing Mother's Day flower gifts carefully bundled with the passion and dedication of producers from selected Japanese production areas, while facing industry challenges such as the decreasing number of producers and declining awareness.
**The Serious Reality Behind Mother's Day Brilliance**
Mother's Day. This day, when many flowers are given along with words of gratitude, is a major event for us florists, accounting for about 10% of annual sales. However, due to changes in lifestyle, the habit of buying flowers on a daily basis is no longer as familiar as it once was, and the current situation is that the market as a whole continues to shrink.
This decrease in demand is appearing as a distortion in production sites. Since it is difficult to forecast profits, successors are not being raised, and aging is accelerating in production areas. According to a survey by the Ministry of Agriculture, Forestry and Fisheries, approximately 72.2% of domestic flower producers are 60 years or older, and the number of flower farming households has decreased by about 30% in the past 10 years.
BOTANIC's representative, Jokoh, has faced this reality with a strong sense of mission based on his early experience of his grandparents being farmers.
"One day, I want to create a world where people involved in agriculture can be happy, take pride in their work, and receive fair compensation."
That childhood dream is at the core of BOTANIC.
**BOTANIC's Ongoing Initiatives with Production Areas**
What can we florists do about this situation?
It is, of course, possible to simply purchase and sell flowers, but it is also essential to supplement the industry's "deficiencies" such as:
1. **Low Brand Recognition**
"Something that exists for vegetables but not for flowers"
Recently, in the vegetable sections of supermarkets, the names and faces of producers are often introduced, and the existence of makers is being recognized by consumers. On the other hand, in the floral industry, opportunities to introduce farmers are still not common.
"Brand determines value"
Actually, flowers also change in terms of longevity, scent, and even selling price depending on the producer. We believe that carefully communicating such backgrounds becomes a new value for customers.
2. **Distance from Producers**
Movements advocating for producer support are increasing, but initiatives to actually visit production areas and continuously deepen understanding are still not common.
Therefore, in order to convey the charm of production areas in their own words, BOTANIC has continued the following initiatives:
- 'Producer Interviews' in the LIFFT Regular Delivery Journal: In a booklet issued every month, they deliver scenes of production areas and makers' innovations along with photos.
- Visiting more than 100 production sites: The representative himself has visited production areas to build continuous relationships.
The flowers encountered through these initiatives are also utilized in this year's Mother's Day gifts. By knowing the maker's background, the time spent gifting should become even richer.
**Introducing Producers Symbolizing This Year's Mother's Day Gifts**
From these deep daily relationships with production areas, we introduce producers who symbolize this year's Mother's Day gifts.
1. **Hirohito Suzuki, Carnation Producer, Chiba Prefecture**
A leading expert in carnation cultivation whom BOTANIC has trusted for many years. The petals, which are tightly packed even to the calyx, draw a beautiful hemisphere when in full bloom, giving off a presence even with a single flower. A natural luster appearing on the surface is also a characteristic. His commitment to organic cultivation, saying, "If I save labor, it will no longer be my flower," and his attitude of continuing to face flowers every day support that quality.
2. **Kuhine, Rose Farmer, Miyazaki Prefecture**
A rose farmer continuing organic soil cultivation for three generations. The third generation, Mitsuyo Kodama, inherited the family business after an internship experience at BOTANIC. Under the desire to "make agriculture a job to be proud of," she continues careful cultivation. Also, by having the producer themselves bundle and ship the harvested roses, they achieve high freshness without going through the market. They are finished into bouquets that continue to bloom beautifully after delivery.
*Selected products use flower materials from these producers.
**Flower Gifts Filled with Commitment to Color Your Time with Your Mother**
By knowing the passion of these makers, the time spent admiring the delivered flowers will change into something richer and warmer. BOTANIC, which is committed to origin and quality, introduces some of the Mother's Day flower gifts prepared this year: "Rouge," "Sunlit," and "Velvet."
**The Serious Reality Behind Mother's Day Brilliance**
Mother's Day. This day, when many flowers are given along with words of gratitude, is a major event for us florists, accounting for about 10% of annual sales. However, due to changes in lifestyle, the habit of buying flowers on a daily basis is no longer as familiar as it once was, and the current situation is that the market as a whole continues to shrink.
This decrease in demand is appearing as a distortion in production sites. Since it is difficult to forecast profits, successors are not being raised, and aging is accelerating in production areas. According to a survey by the Ministry of Agriculture, Forestry and Fisheries, approximately 72.2% of domestic flower producers are 60 years or older, and the number of flower farming households has decreased by about 30% in the past 10 years.
BOTANIC's representative, Jokoh, has faced this reality with a strong sense of mission based on his early experience of his grandparents being farmers.
"One day, I want to create a world where people involved in agriculture can be happy, take pride in their work, and receive fair compensation."
That childhood dream is at the core of BOTANIC.
**BOTANIC's Ongoing Initiatives with Production Areas**
What can we florists do about this situation?
It is, of course, possible to simply purchase and sell flowers, but it is also essential to supplement the industry's "deficiencies" such as:
1. **Low Brand Recognition**
"Something that exists for vegetables but not for flowers"
Recently, in the vegetable sections of supermarkets, the names and faces of producers are often introduced, and the existence of makers is being recognized by consumers. On the other hand, in the floral industry, opportunities to introduce farmers are still not common.
"Brand determines value"
Actually, flowers also change in terms of longevity, scent, and even selling price depending on the producer. We believe that carefully communicating such backgrounds becomes a new value for customers.
2. **Distance from Producers**
Movements advocating for producer support are increasing, but initiatives to actually visit production areas and continuously deepen understanding are still not common.
Therefore, in order to convey the charm of production areas in their own words, BOTANIC has continued the following initiatives:
- 'Producer Interviews' in the LIFFT Regular Delivery Journal: In a booklet issued every month, they deliver scenes of production areas and makers' innovations along with photos.
- Visiting more than 100 production sites: The representative himself has visited production areas to build continuous relationships.
The flowers encountered through these initiatives are also utilized in this year's Mother's Day gifts. By knowing the maker's background, the time spent gifting should become even richer.
**Introducing Producers Symbolizing This Year's Mother's Day Gifts**
From these deep daily relationships with production areas, we introduce producers who symbolize this year's Mother's Day gifts.
1. **Hirohito Suzuki, Carnation Producer, Chiba Prefecture**
A leading expert in carnation cultivation whom BOTANIC has trusted for many years. The petals, which are tightly packed even to the calyx, draw a beautiful hemisphere when in full bloom, giving off a presence even with a single flower. A natural luster appearing on the surface is also a characteristic. His commitment to organic cultivation, saying, "If I save labor, it will no longer be my flower," and his attitude of continuing to face flowers every day support that quality.
2. **Kuhine, Rose Farmer, Miyazaki Prefecture**
A rose farmer continuing organic soil cultivation for three generations. The third generation, Mitsuyo Kodama, inherited the family business after an internship experience at BOTANIC. Under the desire to "make agriculture a job to be proud of," she continues careful cultivation. Also, by having the producer themselves bundle and ship the harvested roses, they achieve high freshness without going through the market. They are finished into bouquets that continue to bloom beautifully after delivery.
*Selected products use flower materials from these producers.
**Flower Gifts Filled with Commitment to Color Your Time with Your Mother**
By knowing the passion of these makers, the time spent admiring the delivered flowers will change into something richer and warmer. BOTANIC, which is committed to origin and quality, introduces some of the Mother's Day flower gifts prepared this year: "Rouge," "Sunlit," and "Velvet."