London-based 'Black+Blum' Official Online Store Opens in Japan
BLUE Inc., the exclusive Japanese distributor of the London lifestyle brand 'Black+Blum,' opened the brand's official online store on April 1, 2026, offering sustainable and high-design lunchware directly to consumers.
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- 📰 Published: April 28, 2026 at 21:00
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BLUE Inc. (Headquarters: Setagaya-ku, Tokyo; CEO: Hiroaki Haga), the exclusive Japanese import agent for the lifestyle brand 'Black+Blum'—which operates under the slogan 'Designed for better living'—opened the brand's official online store on Tuesday, April 1, 2026.
As the Japanese representative for Black+Blum, a London-based design company that develops products combining functionality and design, primarily stainless steel bottles and lunch boxes, BLUE Inc. has distributed the brand through select shops and specialty stores across Japan for approximately six years. The newly opened official online store will deliver products alongside the brand's unique worldview.
In the future, the store plans to offer exclusive products and initiatives tailored for the Japanese market, providing information and items available only there. Through both sales and content dissemination, the store aims to convey the brand's appeal more deeply.
Items inspired by Japanese bento culture are at the heart of the lineup.
Key features of the official online store:
- Direct sales by the authorized distributor
- Availability of official store exclusive products (to be released sequentially)
- Support for long-term use through the sale of replacement parts (lids, seals, etc.)
- Content introducing brand background and product usage
Various bottles are available to suit different needs.
Popular products include:
- Insulated Bottle S 500ml
- Travel Cup
- BENTO Box
- Food Jar
- Glass Lunch Bowl
ABOUT Black+Blum
Established in London in 1998, Black+Blum focuses on developing products for carrying food and drinks, a category for which global demand is rising. They believe these products intersect with health, wellness, and ecology, aiming to realize a healthy and rich lifestyle for people. Their durable designs, high praise both in the UK and abroad, support a 'Zero Waste' lifestyle.
Dan Black - Co-Founder & Lead Designer states: 'Buy once, buy well.' This is the driving force behind Black+Blum's product development. Every product is carefully considered down to the smallest detail to ensure it can be used repeatedly for a lifetime, with all materials sourced to the highest standards for durability. From concept to final product, they conduct rigorous research and development to guarantee that everything they create meets needs anywhere in the world and can be used for a lifetime.
As the Japanese representative for Black+Blum, a London-based design company that develops products combining functionality and design, primarily stainless steel bottles and lunch boxes, BLUE Inc. has distributed the brand through select shops and specialty stores across Japan for approximately six years. The newly opened official online store will deliver products alongside the brand's unique worldview.
In the future, the store plans to offer exclusive products and initiatives tailored for the Japanese market, providing information and items available only there. Through both sales and content dissemination, the store aims to convey the brand's appeal more deeply.
Items inspired by Japanese bento culture are at the heart of the lineup.
Key features of the official online store:
- Direct sales by the authorized distributor
- Availability of official store exclusive products (to be released sequentially)
- Support for long-term use through the sale of replacement parts (lids, seals, etc.)
- Content introducing brand background and product usage
Various bottles are available to suit different needs.
Popular products include:
- Insulated Bottle S 500ml
- Travel Cup
- BENTO Box
- Food Jar
- Glass Lunch Bowl
ABOUT Black+Blum
Established in London in 1998, Black+Blum focuses on developing products for carrying food and drinks, a category for which global demand is rising. They believe these products intersect with health, wellness, and ecology, aiming to realize a healthy and rich lifestyle for people. Their durable designs, high praise both in the UK and abroad, support a 'Zero Waste' lifestyle.
Dan Black - Co-Founder & Lead Designer states: 'Buy once, buy well.' This is the driving force behind Black+Blum's product development. Every product is carefully considered down to the smallest detail to ensure it can be used repeatedly for a lifetime, with all materials sourced to the highest standards for durability. From concept to final product, they conduct rigorous research and development to guarantee that everything they create meets needs anywhere in the world and can be used for a lifetime.