Bloom AI Holds SAFESWIM Live Demo Event in Nagaoka City, Niigata Prefecture, in Collaboration with Nihon Suiei Shinko Kai

AI Safety startup, Bloom AI Inc. (Headquarters: Fujisawa City, Kanagawa Prefecture, CEO: Naoki Nishio, hereinafter "our company"), whose mission is to "eliminate water-related fatalities with AI," held a live demonstration event for its AI drowning detection system "SAFESWIM" on June 10, 2026, at the "Daiei Provis Phoenix Pool," a large indoor pool in Nagaoka City, Niigata Prefecture, in collaboration with Nihon Suiei Shinko Kai Inc. Approximately 20 executives, managers, and area sales managers from the company group participated. In a post-event survey, SAFESWIM received an average recommendation score of 8.8 out of 10, with about 70% giving scores of 9 or higher, leading to consideration for adoption at multiple facilities.

Purpose of the Live Demo Event

SAFESWIM is a system that uses AI to analyze camera footage of a pool, detect people who have stopped moving in the water or are sinking, and issue immediate alerts to lifeguards. Our company emphasizes not only providing the product but also allowing decision-makers in operations to witness its capabilities firsthand.

This demo event was held to invite executives, managers, and area sales managers from operators of multiple public and private pools, with the objectives of (1) fostering a culture of incorporating new technologies into operations in the age of AI and declining birthrates, (2) ensuring a correct understanding of AI drowning detection, and (3) building a foundation for adoption considerations for proposals to individual facilities and local governments.

Event Overview

Date and Time

June 10, 2026

Venue

Daiei Provis Phoenix Pool (Nagaoka City, Niigata Prefecture)

Participants

Approximately 20 executives, managers, and area sales managers from pool operating companies

Organizers

Bloom AI Inc. / Co-organizer: Nihon Suiei Shinko Kai Inc.

Content

Introduction of our company and SAFESWIM / Live demonstration with actual equipment / Q&A session

Live Demonstration with Actual Equipment

Following the introduction of the company and services, a live demonstration was conducted using cameras and monitors in an actual pool. It began with the real-time reflection of walking and swimming on a map, followed by a demonstration of alert detection simulating drowning. Furthermore, it was confirmed that the system could detect individuals who were only half visible, such as at the starting block (red platform) or under a mat, and even multiple people (three individuals) drowning simultaneously.

The most highly praised aspect was the latter half of the demonstration where participants themselves proposed "difficult scenarios that could occur on-site" and tested SAFESWIM's ability to detect them.

Falling from the poolside and sinking

Breath-hold diving (non-breath)

Non-breath diving in a slightly flowing current while the body is still moving

Other users playing in the vicinity

SAFESWIM responded in all these cases, with participants commenting, "The imagined scenarios were realized."

Satisfaction Score of NPS 61

In a survey conducted among demo event participants (13 responses), attendees were asked to rate on an 11-point scale (0-10) how likely they would be to recommend SAFESWIM to colleagues or local authorities. The average recommendation score was 8.8, with approximately 70% giving scores of 9 or higher. More than half of the respondents indicated they "definitely want to consider adoption."

The most frequently cited reasons for recommendation were: "The AI's detection accuracy exceeded expectations (e.g., detecting dives from the starting block)," "The detection speed exceeded expectations," and "It is a wired, installed system that is less dependent on network environment."

Participant Feedback

Class: Head of Competitive Swimming Facility Sales Division "I was surprised by how high the AI detection accuracy was, even more than I expected. Preventing accidents is an eternal theme for us. By adding AI to human limitations, we can get closer to perfection, even if not completely perfect. I felt the potential for synergistic effects through the combination of humans and AI from this experience."

Class: Manager, Metropolitan Area Sales Division "Many of our lifeguards are part-time, and their training is honestly challenging. It's a job where you 'entrust lives,' but it's perceived as a burden, making stable employment difficult. Tools like this that can supplement human capabilities not only enhance safety but also reduce the burden on people."

Class: Branch Manager, Competitive Swimming Facility Sales Division (Koriyama City, Fukushima Prefecture) "In Koriyama City, the privatization of elementary school pool instruction and the decommissioning of school pools due to aging are progressing. I recognize that private facilities will play an even greater role in the future. We want to consider new safety measures, including AI adoption, in preparation for increased future usage and advanced safety management."

Emerging Challenges

On the other hand, participants frankly raised challenges such as adoption costs, responsibility in case of AI oversight, feasibility of construction on existing facilities, false alarm and missed detection rates, and coordination with local authorities.

Our company's design philosophy is that SAFESWIM "reinforces" lifeguards, rather than "replacing" them. For facilities considering adoption, we will address these concerns one by one through individual consultations and on-site surveys.

Future Developments

Our company plans to expand similar live demonstration events to pool operators and local governments across the country, using the Nagaoka initiative as a model case.

We will provide a process in each region where potential adopters can "see, touch, and verify with the scenarios they are most concerned about on-site" before considering adoption, rather than just being presented with documents and specifications. Through this, we will spread safety in waters where humans and AI collaborate nationwide.

What is SAFESWIM?

Bloom AI Inc. develops and provides the AI drowning detection system "SAFESWIM." Based on the field expertise of its group company, BLUE POWER Inc., which has been involved in domestic water safety management and lifeguard services for over 20 years, SAFESWIM uses AI to analyze camera footage, detect underwater anomalies in seconds, and issue immediate alerts to lifeguards. The AI does not replace lifeguards but complements human eyes by detecting "silent sinking signs" that might be missed, supporting initial response at the scene.

CEO's Comment

"Simply showing the product will not advance safety at the operational level. What was important in this demo event was to have people on-site present the scenarios they are most concerned about in an actual pool and verify together whether the AI could detect them. I am truly delighted to have received such positive feedback from many operators. At the same time, frank challenges such as cost and responsibility were also shared. AI is not something that replaces people, but something that supports them. By working alongside each site, we will move closer to zero water-related fatalities." — Naoki Nishio, CEO

Company Overview

An AI startup with the mission to "eliminate water-related fatalities with AI." Its core business is the development and provision of the drowning detection AI system "SAFESWIM." Combining the field expertise of its group company, "BLUE POWER Inc.," which has been engaged in domestic lifeguard and water safety management for over 20 years, with the AI image analysis technology of Taiwan's FortuneAI Inc. and the network cameras of VIVOTEK Inc., the company supports the establishment of safety management systems with "zero missed detections."

Company Name

Bloom AI Inc.

Location

Noble Shonan 301, 5-1-21 Tsujido, Fujisawa-shi, Kanagawa 251-0047

Representative

Naoki Nishio, CEO

Established

September 2025

Business Activities

Sales of the AI drowning detection system "SAFESWIM"

Service Site

http://safeswim.bloomaijapan.com/