Towards Zero Pool Drowning Deaths: Drowning Detection AI "SAFESWIM" Launches Subscription Service with Zero Initial Cost
Key facts
- Towards Zero Pool Drowning Deaths: Drowning Detection AI "SAFESWIM" Launches Subscription Service with Zero Initial Cost
- Bloom AI Inc. will launch a subscription plan for its drowning detection AI "SAFESWIM" on June 10, 2026, starting from ¥98,000 per month with no initial cost. This initiative aims to promote the widespread adoption of drowning detection AI systems in swimming schools, resorts, and public pools nationwide, ultimately striving for zero water-related fatalities.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Bloom AI Inc. will launch a subscription plan for its drowning detection AI "SAFESWIM" on June 10, 2026, starting from ¥98,000 per month with no initial cost. This initiative aims to promote the widespread adoption of drowning detection AI systems in swimming schools, resorts, and public pools nationwide, ultimately striving for zero water-related fatalities.
- Citation
- Towards Zero Pool Drowning Deaths: Drowning Detection AI "SAFESWIM" Launches Subscription Service with Zero Initial Cost (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Bloom AI Inc. will launch a subscription plan for its drowning detection AI "SAFESWIM" on June 10, 2026, starting from ¥98,000 per month with no initial cost. This initiative aims to promote the widespread adoption of drowning detection AI systems in swimming schools, resorts, and public pools nationwide, ultimately striving for zero water-related fatalities.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 19:10
- 🔍 Collected: June 10, 2026 at 10:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (54h 31m after Collected)
"Zero water-related fatalities through AI." With this mission, Bloom AI Inc. (Headquarters: Fujisawa City, Kanagawa Prefecture, CEO: Naoki Nishio), an AI startup, announced that it will begin offering a monthly subscription plan for its drowning detection AI "SAFESWIM" starting June 10, 2026. The plan will be available from ¥98,000 per month with zero initial cost. This move aims to achieve widespread adoption of drowning detection AI systems among swimming schools, resort facilities, and public pools across Japan, which have previously faced high initial investment costs as a barrier to adoption.
■ Background: Staff Shortages and "Guts-Based" Monitoring Systems
At swimming schools, hot spring facilities, and public pools, chronic staff shortages have led to a normalization of "guts-based" monitoring systems where employees sacrifice break times or personnel are borrowed from other departments to fill gaps. Human concentration has limits, and human error cannot be completely prevented. Accidents can directly lead to loss of life and expose facility operators to multi-million yen compensation risks.
The shortage of personnel responsible for water safety management is a structural issue for Japan as a whole.
■ What is SAFESWIM: An AI System that Detects Underwater Anomalies in Seconds
SAFESWIM is a drowning detection AI that analyzes camera footage within a pool in real-time, detecting individuals who have become immobile or are sinking within seconds, and issuing immediate alerts to lifeguards. It utilizes proprietary technology from Fortune AI, which has a track record of commercial operation in over 40 facilities worldwide, primarily in Taiwan. SAFESWIM achieves a detection accuracy of 99.9%* even in the unique pool environment where surface reflections, waves, and complex human movements are mixed.
(*This is a verified value in a standard indoor pool environment of 25m x 6 courses. It may vary depending on the facility environment.)
Constantly monitors both underwater and surface areas
Completes detection to lifeguard notification within seconds
Designed to "reinforce" rather than "replace" lifeguard duties
Adopts proprietary technology from Taiwan's Fortune AI (proven in over 40 commercial facilities)
■ New Announcement: Monthly Plan Available from ¥0 Initial Cost and ¥98,000/month
Previously, implementing SAFESWIM required an initial investment of several million yen, preventing many facilities with high safety awareness from adopting the system due to budget constraints.
The new monthly plan is designed as follows:
Initial Cost: From ¥0* (*Separate construction costs may apply depending on the installation work.)
Monthly Fee: From ¥98,000 (excluding tax) (for the minimum configuration)
This plan directly addresses the on-site need for facilities that cannot secure budget for capital investment but are willing to adopt the system if it can be managed as a monthly operating expense. It offers a choice between this subscription model and a perpetual license, allowing for proposals optimized to the financial situation of each facility.
See Details
■ CEO's Comment
"Japanese pools have been supported by the efforts and dedication of on-site staff. By adding a new AI perspective to their efforts, we aim to bring the number of water accidents in Japanese pools closer to zero. With the launch of this monthly plan, we have established a system to deliver a standard of safety to facilities nationwide that were previously unable to implement it due to budget reasons."
— Naoki Nishio, Representative Director, Bloom AI Inc.
Company Profile
Bloom AI Inc. is an AI startup with the mission to "Make water-related fatalities zero through AI." Its core business is the development and provision of the drowning detection AI "SAFESWIM." By combining the on-site expertise of its group company, "BLUE POWER Inc.," which has been involved in lifeguard and water safety management in Japan for over 20 years, with the AI image analysis technology of Fortune AI (Taiwan) and network cameras from VIVOTEK, the company supports the establishment of safety management systems with "zero missed detections."
Company Name
Bloom AI Inc.
Location
Noble Shonan 301, 5-1-21 Tsujido, Fujisawa-shi, Kanagawa 251-0047, Japan
Representative
Naoki Nishio, Representative Director
Established
September 2025
Business Activities
Sales of the drowning detection AI system "SAFESWIM"
Service Site
http://safeswim.bloomaijapan.com/
Keywords:
■ Background: Staff Shortages and "Guts-Based" Monitoring Systems
At swimming schools, hot spring facilities, and public pools, chronic staff shortages have led to a normalization of "guts-based" monitoring systems where employees sacrifice break times or personnel are borrowed from other departments to fill gaps. Human concentration has limits, and human error cannot be completely prevented. Accidents can directly lead to loss of life and expose facility operators to multi-million yen compensation risks.
The shortage of personnel responsible for water safety management is a structural issue for Japan as a whole.
■ What is SAFESWIM: An AI System that Detects Underwater Anomalies in Seconds
SAFESWIM is a drowning detection AI that analyzes camera footage within a pool in real-time, detecting individuals who have become immobile or are sinking within seconds, and issuing immediate alerts to lifeguards. It utilizes proprietary technology from Fortune AI, which has a track record of commercial operation in over 40 facilities worldwide, primarily in Taiwan. SAFESWIM achieves a detection accuracy of 99.9%* even in the unique pool environment where surface reflections, waves, and complex human movements are mixed.
(*This is a verified value in a standard indoor pool environment of 25m x 6 courses. It may vary depending on the facility environment.)
Constantly monitors both underwater and surface areas
Completes detection to lifeguard notification within seconds
Designed to "reinforce" rather than "replace" lifeguard duties
Adopts proprietary technology from Taiwan's Fortune AI (proven in over 40 commercial facilities)
■ New Announcement: Monthly Plan Available from ¥0 Initial Cost and ¥98,000/month
Previously, implementing SAFESWIM required an initial investment of several million yen, preventing many facilities with high safety awareness from adopting the system due to budget constraints.
The new monthly plan is designed as follows:
Initial Cost: From ¥0* (*Separate construction costs may apply depending on the installation work.)
Monthly Fee: From ¥98,000 (excluding tax) (for the minimum configuration)
This plan directly addresses the on-site need for facilities that cannot secure budget for capital investment but are willing to adopt the system if it can be managed as a monthly operating expense. It offers a choice between this subscription model and a perpetual license, allowing for proposals optimized to the financial situation of each facility.
See Details
■ CEO's Comment
"Japanese pools have been supported by the efforts and dedication of on-site staff. By adding a new AI perspective to their efforts, we aim to bring the number of water accidents in Japanese pools closer to zero. With the launch of this monthly plan, we have established a system to deliver a standard of safety to facilities nationwide that were previously unable to implement it due to budget reasons."
— Naoki Nishio, Representative Director, Bloom AI Inc.
Company Profile
Bloom AI Inc. is an AI startup with the mission to "Make water-related fatalities zero through AI." Its core business is the development and provision of the drowning detection AI "SAFESWIM." By combining the on-site expertise of its group company, "BLUE POWER Inc.," which has been involved in lifeguard and water safety management in Japan for over 20 years, with the AI image analysis technology of Fortune AI (Taiwan) and network cameras from VIVOTEK, the company supports the establishment of safety management systems with "zero missed detections."
Company Name
Bloom AI Inc.
Location
Noble Shonan 301, 5-1-21 Tsujido, Fujisawa-shi, Kanagawa 251-0047, Japan
Representative
Naoki Nishio, Representative Director
Established
September 2025
Business Activities
Sales of the drowning detection AI system "SAFESWIM"
Service Site
http://safeswim.bloomaijapan.com/
Keywords:
FAQ
What problems does SAFESWIM solve?
It reduces the risk of drowning accidents due to staff shortages and human error, enhancing safety management in pool facilities. It contributes to life-saving and mitigating operational risks.
What are the benefits of the zero-initial-cost subscription plan?
It allows facilities with budget constraints to enhance safety measures by implementing the latest AI drowning detection system without high upfront investment.
How reliable is the AI's detection accuracy?
It achieves 99.9% detection accuracy in standard pool environments, utilizing proven technology from Fortune AI. However, accuracy may vary depending on the facility environment.
What procedures are required for implementation?
After inquiring through the service site, a quote and proposal tailored to the facility's environment will be provided. Separate installation costs apply if construction is needed.
How is this technology expected to evolve in the future?
Accuracy and functionality are expected to improve with advancements in AI technology. Bloom AI is committed to continuous technological development and service improvement.