[Survey Report] BLJ Co., Ltd. Announces 'Survey on AI Search Usage and Impact on Purchasing Behavior (2026)'

BLJ Co., Ltd. (Headquarters: AXIS Honmachi Building 4F, 1-2-1 Nishihonmachi, Nishi-ku, Osaka City, Osaka Prefecture; Representative Director: Yusuke Kajii) has published the 'Survey on AI Search Usage and Impact on Purchasing Behavior (2026)', which clarifies the actual usage of generative AI (AI chat) by consumers and its influence on product and service selection.

This survey was conducted targeting general consumers nationwide (men and women aged 20-69). It comprehensively organizes the latest consumer insights from multiple perspectives, including generative AI awareness and usage status, the influence of AI on purchase consideration, trust comparison with search engines, and future usage intentions.

■ Survey Report (PDF)

Survey on AI Search Usage and Impact on Purchasing Behavior (2026)

https://www.bankluck-japan.co.jp/wp/wp-content/uploads/2026/06/AI検索に関する調査レポート2026.pdf

■ Key Findings

・Generative AI awareness rate: 97.6%, usage experience: 58.0% (current users: 54.4%)

・80.0% of AI users have used generative AI responses as a reference when choosing products or services

・60.7% of AI users have actually considered or purchased products or services recommended by AI

・64.8% of users have experienced that their consideration targets did not appear in generative AI responses; of these, 30.3% reported an impact on their selection or impression

・64.9% of users trust generative AI 'equally or more' than Google Search

・77.6% of users are positive about using AI for future product and service selection

■ Summary

This survey revealed that generative AI has become a familiar information touchpoint for consumers, with an awareness rate reaching 97.6% and usage experience exceeding the majority at 58.0%. Notably, 80.0% of users refer to AI responses when choosing products or services, indicating that generative AI is expanding its role from a 'research tool' to an 'entry point for purchase decisions'.

Furthermore, 60.7% of users have proceeded to actual consideration or purchase based on AI recommendations, entering a stage where 'whether or not a product appears' in AI responses directly impacts sales opportunities. Conversely, 64.8% of users have experienced their consideration targets not appearing in AI responses, with 30.3% of those affected in their selection behavior, such as exclusion from candidates or diminished impressions, demonstrating that non-appearance in AI results can lead to opportunity loss.

In terms of trust, 64.9% of users trust generative AI equally or more than Google Search, and future usage intentions remain high at 77.6% across generations. For businesses, the importance of ensuring their information is correctly reflected in generative AI responses (AI search optimization / LLMO・GEO) is expected to increase further.

■ Survey Overview

Survey Method: Internet questionnaire survey (using UniResearch)

Survey Target: General consumers nationwide (men and women, ages 20-69)

Survey Period: June 2026

Valid Responses: 250

* Questions 2-5 were asked to generative AI users (145 respondents).

* Percentages (%) are rounded to the first decimal place, so totals may not equal 100%.

■ Regarding Citation of This Survey

When citing or reprinting the results of this survey, please clearly state the source as 'BLJ Co., Ltd. "Survey on AI Search Usage and Impact on Purchasing Behavior (2026)"'.

■ Company Overview

Company Name: BLJ Co., Ltd.

Location: AXIS Honmachi Building 4F, 1-2-1 Nishihonmachi, Nishi-ku, Osaka City, Osaka Prefecture

Representative: Yusuke Kajii

URL: https://www.bankluck-japan.co.jp/

■ Business Overview

BLJ Co., Ltd. supports corporate digital marketing through SEO, LLMO/GEO (AI search optimization), and web advertising management. In addition to search engines, the company focuses on customer acquisition support that aims to create a state where client information is 'cited' by generative AI.

Official Website: https://www.bankluck-japan.co.jp/

SEO Measures: https://www.bankluck-japan.co.jp/seo/

AI Measures (LLMO/GEO): https://www.bankluck-japan.co.jp/aio/