Blessing Co., Ltd.'s cleaner brand 'Clean Planet' will launch its first collaboration with 'Kiiroitori,' a popular character from 'Rilakkuma,' starting June 1, 2026 (Monday).
'Clean Planet' was born from high-performance cleaning technology cultivated for professional use. The character of 'Kiiroitori,' who is good at housework and loves cleanliness, matches the brand's items that make cleaning easy for anyone, leading to clean and comfortable daily life. This collaboration was realized with the desire to make daily chores more enjoyable and pleasant.
For this collaboration, brand-first character-limited design packages will be adopted for a total of four products. These include 'Washing Machine Mold Cleaner,' which penetrates mold roots and thoroughly removes them without soaking; 'Bath Boiler Mold Cleaner,' which penetrates deep into pipes to decompose and clean mold, bacteria, and slime*; and the 'Ultra Whip Spray' series, which removes dirt without scrubbing using dense foam.
In conjunction with the launch, a luxurious two-month gift campaign will also be held, where participants can win original 'Kiiroitori' merchandise. Together with Kiiroitori, who is good at housework and loves cleanliness, we propose a clean and comfortable life by thoroughly eliminating stubborn mold and dirt.
*Not all bacteria and dirt will be eliminated.
Collaboration Product Overview
Kiiroitori's Cute Limited Edition Package
This collaboration features original designs unique to this collaboration, such as Kiiroitori diligently cleaning and happily smiling in a clean room. The designs are stylish yet motivating for cleaning, with Kiiroitori's vibrant yellow standing out against Clean Planet's iconic black packaging.
Product Description
Washing Machine Mold Cleaner
Achieves powerful cleaning performance while being an easy-to-use oxygen-based cleaner. It penetrates deep into the roots of mold, allowing for easy washing machine cleaning without the need for soaking.
Use once every 1-2 months to keep your washing machine clean.
*Effectiveness varies depending on the usage environment.
Bath Boiler Mold Cleaner
Penetrates mold and bacteria hidden deep within re-heating pipes with a unique triple power of 'oxygen x penetration x foaming.' It boasts a 99.9% sterilization rate* and can also be used for washing small bathroom items. It thoroughly eliminates slime and odors in unseen areas.
*Does not sterilize all bacteria. *Under experimental conditions (company research). *Effectiveness varies depending on the usage environment.
Bathroom Mold Cleaner Ultra Whip Spray Professional
High-adhesion dense whip foam adheres perfectly to stubborn black mold in tile grout and rubber packing. With specifications that improve bleaching and cleaning speed*, it breaks down and removes mold without the need for scrubbing.
*Compared to our conventional products. *Effectiveness varies depending on the usage environment.
Toilet Mold and Black Stain Cleaner Ultra Whip Spray Professional
A high-concentration formula specialized for hard-to-clean toilet rim and ring stains. The adhesive foam envelops areas difficult to reach with a brush, removing black stains without scrubbing.
*Effectiveness varies depending on the usage environment.
2-Month Limited! 3 Campaigns Held Simultaneously
During the collaboration period, three campaigns will be held to make cleaning more enjoyable.
Campaign Period: June 1, 2026 (Monday) - July 31, 2026 (Friday)
① Buy & Win Campaign
Original Kiiroitori limited edition merchandise won by lottery after purchasing eligible products.
A Prize: Original cleaning robot
B Prize: Collaboration product 4-item set + original stickers
② Anyone Can Apply Campaign
Share your cleaning achievements! "#KiiroitoriAndMaruSenjo" posting campaign
③ Nature Lab Official Store Exclusive Campaign
Original stickers will be given to the first purchasers of eligible products.
*Designs are images. May be subject to change.
*Please check the campaign page, which will be released on June 1, for details.
What is Rilakkuma?
A bear in a costume. It lives with Korilakkuma and Kiiroitori at Kaoru-san's OL house. It is unknown who is inside. Rilakkuma's main concerns are daily meals and snacks. Favorite foods are hotcakes, omelets, pudding, and dango. Chairoikoguma is a friend who lives in the honey forest.
Kiiroitori
A yellow bird that was kept by Kaoru-san before Rilakkuma and friends arrived. It often scolds the lazy Rilakkuma and gets pranked by the mischievous Korilakkuma.
▷ Learn more
https://www.san-x.co.jp/rilakkuma/profile/
About San-X
FACT BOX
- Source: PR TIMES
- Category: New Product