US Vegan Hair Styling Brand O'DOUDS Launches 2 New Products in Japan for the First Time ── Pre-sale Starts May 6 at Daikanyama Tsutaya Books
US vegan hair styling brand O'DOUDS has launched two new products, "Air Dry Paste" and "Hydrate Spray," in Japan for the first time. Pre-sales began on May 6 at Daikanyama Tsutaya Books. These products combine plant-derived formulations with high functionality, with general sales starting the week of May 11 on the official online store.
📋 Article Processing Timeline
- 📰 Published: May 6, 2026 at 19:10
- 🔍 Collected: May 6, 2026 at 10:32
- 🤖 AI Analyzed: May 6, 2026 at 10:43 (11 min after Collected)
On May 6, 2026, two new products, "Air Dry Paste" and "Hydrate Spray," from the US-based haircare brand "O'DOUDS," for which BLANGK Co., Ltd. (Headquarters: Kyoto City, Representative Director: Toru Ohnogi) serves as the exclusive domestic distributor, will make their first appearance in Japan. These products integrate plant-derived vegan formulations with styling functionality. Both products will be available for pre-sale starting today (Wednesday, holiday) at the POP-UP STORE held at Daikanyama Tsutaya Books. General sales on the official Japanese online store KIOSQ (https://thekiosq.com) are scheduled to begin the week of May 11, 2026 (Monday), once preparations are complete.
■ Product Overview
《AIR DRY PASTE》
AIR DRAY PASTEAIR DRAY PASTE
A versatile styling paste that provides a weightless medium hold, maintaining root volume while controlling even stiff hair into soft, natural flows. It can be used on dry hair for volume and grip, or on wet hair for a loose, natural movement.
Price: 3,900 yen (excluding tax)
Volume: 97g
Hold: Medium
Finish: Natural / Matte (no shine)
Scent: Eucalyptus + Sage
Key Ingredients: Kaolin Clay, Jojoba Seed Oil, Sunflower Seed Oil, Arrowroot Powder, Shea Butter
Product Page: https://thekiosq.com/products/air-dry-paste
《HYDRATE SPRAY》
HYDRATE SPRAYHYDRATE SPRAY
A lightweight, multi-purpose hair conditioner. It combines instant hydration, detangling, curl definition, frizz control, and heat protection in one product. This daily item covers multiple scenarios, from heat protection primer before blow-drying, styling to enhance curls and waves, to a light, natural finish when used alone.
Price: 4,700 yen (excluding tax)
Volume: 200ml
Hold: Light
Finish: Medium
Scent: Mandarin + Vanilla
Key Ingredients: Aloe Vera, Sunflower Seed Oil, Panthenol, Rice Protein
Product Page: https://thekiosq.com/products/hydrate-spray
■ POP-UP STORE Event Outline
To commemorate the launch of the two new products, a POP-UP STORE titled "Texas-born Hair Styling Brand O'DOUDS: 2 New Products, Japan Pre-sale POP-UP STORE" will be held as follows:
Item: Content
Period: May 6, 2026 (Wednesday, holiday) — May 20, 2026 (Wednesday) / Total 15 days
Venue: Daikanyama Tsutaya Books, Building 2, 1st Floor, Art Floor
Event Details Page: https://store.tsite.jp/daikanyama/event/art/54245-1914350501.html
During the event period, the full O'DOUDS lineup of 17 SKUs will be available.
Category: Number of Types
Styling Products (including Air Dry Paste): 6 types
Sprays (including Hydrate Spray): 2 types
Hair Oils: 3 types
Eau de Toilette: 2 types
Aroma Candles: 4 types
Total: 17 SKUs
Highlights of the POP-UP STORE
Pre-sale of 2 New Products ── Pre-selling the new "Air Dry Paste" and "Hydrate Spray" before general release.
Full Lineup of 17 SKUs ── A rare opportunity to find the complete lineup, from styling products to perfumes and aroma candles, all in one store.
All Products with Testers ── A valuable chance to try items before choosing.
■ Comment from the Representative
Toru Ohnogi, Representative of BLANGK Co., Ltd.
"The 'Air Dry Paste' and 'Hydrate Spray,' making their debut in Japan, are two daily styling and haircare products designed to be lightweight and suitable for a wide range of hairstyles, regardless of gender.
In recent years, there has been a preference for rough and natural hairstyles in the Japanese market, and 'Air Dry Paste' perfectly aligns with this trend. We at BLANGK have high expectations for its unparalleled usability and ease of use for anyone. It can achieve a light and airy finish even on stiff, thick Japanese black hair, lifting it gently from the roots. It's easy to match with various styles, from short to long, so we hope many people will try it and explore different ways to use it.
At the Daikanyama Tsutaya Books POP-UP STORE, you can experience the full O'DOUDS lineup along with the two new products directly, so please come and visit."
■ Product Overview
《AIR DRY PASTE》
AIR DRAY PASTEAIR DRAY PASTE
A versatile styling paste that provides a weightless medium hold, maintaining root volume while controlling even stiff hair into soft, natural flows. It can be used on dry hair for volume and grip, or on wet hair for a loose, natural movement.
Price: 3,900 yen (excluding tax)
Volume: 97g
Hold: Medium
Finish: Natural / Matte (no shine)
Scent: Eucalyptus + Sage
Key Ingredients: Kaolin Clay, Jojoba Seed Oil, Sunflower Seed Oil, Arrowroot Powder, Shea Butter
Product Page: https://thekiosq.com/products/air-dry-paste
《HYDRATE SPRAY》
HYDRATE SPRAYHYDRATE SPRAY
A lightweight, multi-purpose hair conditioner. It combines instant hydration, detangling, curl definition, frizz control, and heat protection in one product. This daily item covers multiple scenarios, from heat protection primer before blow-drying, styling to enhance curls and waves, to a light, natural finish when used alone.
Price: 4,700 yen (excluding tax)
Volume: 200ml
Hold: Light
Finish: Medium
Scent: Mandarin + Vanilla
Key Ingredients: Aloe Vera, Sunflower Seed Oil, Panthenol, Rice Protein
Product Page: https://thekiosq.com/products/hydrate-spray
■ POP-UP STORE Event Outline
To commemorate the launch of the two new products, a POP-UP STORE titled "Texas-born Hair Styling Brand O'DOUDS: 2 New Products, Japan Pre-sale POP-UP STORE" will be held as follows:
Item: Content
Period: May 6, 2026 (Wednesday, holiday) — May 20, 2026 (Wednesday) / Total 15 days
Venue: Daikanyama Tsutaya Books, Building 2, 1st Floor, Art Floor
Event Details Page: https://store.tsite.jp/daikanyama/event/art/54245-1914350501.html
During the event period, the full O'DOUDS lineup of 17 SKUs will be available.
Category: Number of Types
Styling Products (including Air Dry Paste): 6 types
Sprays (including Hydrate Spray): 2 types
Hair Oils: 3 types
Eau de Toilette: 2 types
Aroma Candles: 4 types
Total: 17 SKUs
Highlights of the POP-UP STORE
Pre-sale of 2 New Products ── Pre-selling the new "Air Dry Paste" and "Hydrate Spray" before general release.
Full Lineup of 17 SKUs ── A rare opportunity to find the complete lineup, from styling products to perfumes and aroma candles, all in one store.
All Products with Testers ── A valuable chance to try items before choosing.
■ Comment from the Representative
Toru Ohnogi, Representative of BLANGK Co., Ltd.
"The 'Air Dry Paste' and 'Hydrate Spray,' making their debut in Japan, are two daily styling and haircare products designed to be lightweight and suitable for a wide range of hairstyles, regardless of gender.
In recent years, there has been a preference for rough and natural hairstyles in the Japanese market, and 'Air Dry Paste' perfectly aligns with this trend. We at BLANGK have high expectations for its unparalleled usability and ease of use for anyone. It can achieve a light and airy finish even on stiff, thick Japanese black hair, lifting it gently from the roots. It's easy to match with various styles, from short to long, so we hope many people will try it and explore different ways to use it.
At the Daikanyama Tsutaya Books POP-UP STORE, you can experience the full O'DOUDS lineup along with the two new products directly, so please come and visit."