BLAM Co., Ltd. Renews Corporate Website
BLAM Co., Ltd. renewed its corporate website on April 27, 2026, formally establishing "PjTO Marketing" as an independent service alongside "Kaikoku." The company clarified its new position as an "HR Tech × Marketing Company," promoting a dual-engine model to address the structural issue of marketing talent shortage.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 04:15
- 🔍 Collected: April 27, 2026 at 20:01
- 🤖 AI Analyzed: April 28, 2026 at 00:33 (4h 31m after Collected)
BLAM Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Yu Sugio; hereinafter "BLAM"), which operates "Kaikoku," a side-job matching service specializing in the marketing domain, renewed its corporate website (https://blam.co.jp) on Monday, April 27, 2026.
With this renewal, the company formally established "PjTO Marketing," a marketing support method it advocated in 2024, as an independent service alongside Kaikoku.
Together with its new corporate position as an "HR Tech × Marketing Company," it explicitly presents a dual-engine model externally.
■ Background: Structural Issue of Marketing Talent Shortage
In Japan, there are approximately 20,000 digital marketers, while there are about 1.78 million companies excluding individuals.
A shortage and uneven distribution of talent persist, with only about 1 digital marketer per 90 companies. Especially among small and medium-sized enterprises, the challenge of "being unable to secure talent with necessary skills at the necessary timing" has become chronic.
Sources:
・Survey by Video Research Interactive Inc.: https://www.videoi.co.jp/news/181120.html
・2021 Economic Census for Business Activity (Ministry of Internal Affairs and Communications & Ministry of Economy, Trade and Industry) https://www.meti.go.jp/statistics/tyo/census/r3result/pdf/r03_kakuho_giy.pdf
■ What is PjTO Marketing?
PjTO (Project Team Optimization) Marketing is BLAM's unique service that provides a flexible project team capable of consistently driving projects from strategy formulation to implementation, by combining over 13,000 ace talents registered with Kaikoku and experienced BLAM producers.
【Three Features】
1. Fastest recruitment of marketing talent
Recruit ace talent matching requirements from Kaikoku's pool of over 13,000 marketers in as little as one week.
Secure necessary skills for the necessary period.
2. BLAM producers participate in the team and lead
Even for companies unfamiliar with managing external personnel, BLAM's dedicated producers join the team, simultaneously taking charge of talent empowerment and project promotion.
3. Flexible team restructuring to maximize results
Optimize team composition flexibly according to changes in project phases and priority measures. This achieves the "strongest team for current challenges," which cannot be realized with fixed employment.
■ Track Record
・Number of marketers registered with Kaikoku: Over 13,000 (one of the largest in Japan*)
・Total marketing support projects: Over 2,500 projects
*According to a survey by Habiny Inc. (as of July 2025). Compares the number of registered users of marketing-specialized side-job services.
【Case Studies (Partial)】
Macnica Inc. (Major electronics trading company, group sales over 1 trillion yen)
PjTO Marketing support
Promoting marketing strategies to create results in the rapidly changing AI domain
Money Forward, Inc. (TSE Prime listed, major accounting SaaS company)
Utilization of professional talent through Kaikoku introduction
Launched two LINE official accounts in 2 months, realizing speed x self-driven team
Smartcamp Inc. (Operates SaaS marketplace "BOXIL")
Utilization of professional talent through Kaikoku introduction
Generated 10 leads per month from scratch in undeveloped advertising areas
LIFULL senior Inc. (LIFULL Group, nursing care/senior domain)
PjTO Marketing support
Marketing strategy formulation and promotion in the business creation phase
Cross Listing Inc. (NTT Docomo Group, digital marketing services)
PjTO Marketing support
Establishment and promotion of customer success organization
In addition, a track record of transactions with over 900 companies, from major corporations to startups.
■ New and strengthened content in this renewal
New independent service page for PjTO Marketing
Systematically publishes provided value, support system, support patterns, and case studies
New business significance page
Based on the brand purpose "Co-creating a world connected by work," BLAM explicitly presents the social issues it addresses and its solution approach with quantitative data.
Refreshed corporate definition
As an "HR Tech × Marketing Company," it comprehensively expresses both the utilization of technology in the HR domain and support for business growth.
■ Representative Comment
Yu Sugio, Representative Director and President of BLAM Co., Ltd.
While many companies struggle to secure marketing talent, many marketers with a desire for side jobs have not been fortunate enough to find opportunities. Kaikoku and P
With this renewal, the company formally established "PjTO Marketing," a marketing support method it advocated in 2024, as an independent service alongside Kaikoku.
Together with its new corporate position as an "HR Tech × Marketing Company," it explicitly presents a dual-engine model externally.
■ Background: Structural Issue of Marketing Talent Shortage
In Japan, there are approximately 20,000 digital marketers, while there are about 1.78 million companies excluding individuals.
A shortage and uneven distribution of talent persist, with only about 1 digital marketer per 90 companies. Especially among small and medium-sized enterprises, the challenge of "being unable to secure talent with necessary skills at the necessary timing" has become chronic.
Sources:
・Survey by Video Research Interactive Inc.: https://www.videoi.co.jp/news/181120.html
・2021 Economic Census for Business Activity (Ministry of Internal Affairs and Communications & Ministry of Economy, Trade and Industry) https://www.meti.go.jp/statistics/tyo/census/r3result/pdf/r03_kakuho_giy.pdf
■ What is PjTO Marketing?
PjTO (Project Team Optimization) Marketing is BLAM's unique service that provides a flexible project team capable of consistently driving projects from strategy formulation to implementation, by combining over 13,000 ace talents registered with Kaikoku and experienced BLAM producers.
【Three Features】
1. Fastest recruitment of marketing talent
Recruit ace talent matching requirements from Kaikoku's pool of over 13,000 marketers in as little as one week.
Secure necessary skills for the necessary period.
2. BLAM producers participate in the team and lead
Even for companies unfamiliar with managing external personnel, BLAM's dedicated producers join the team, simultaneously taking charge of talent empowerment and project promotion.
3. Flexible team restructuring to maximize results
Optimize team composition flexibly according to changes in project phases and priority measures. This achieves the "strongest team for current challenges," which cannot be realized with fixed employment.
■ Track Record
・Number of marketers registered with Kaikoku: Over 13,000 (one of the largest in Japan*)
・Total marketing support projects: Over 2,500 projects
*According to a survey by Habiny Inc. (as of July 2025). Compares the number of registered users of marketing-specialized side-job services.
【Case Studies (Partial)】
Macnica Inc. (Major electronics trading company, group sales over 1 trillion yen)
PjTO Marketing support
Promoting marketing strategies to create results in the rapidly changing AI domain
Money Forward, Inc. (TSE Prime listed, major accounting SaaS company)
Utilization of professional talent through Kaikoku introduction
Launched two LINE official accounts in 2 months, realizing speed x self-driven team
Smartcamp Inc. (Operates SaaS marketplace "BOXIL")
Utilization of professional talent through Kaikoku introduction
Generated 10 leads per month from scratch in undeveloped advertising areas
LIFULL senior Inc. (LIFULL Group, nursing care/senior domain)
PjTO Marketing support
Marketing strategy formulation and promotion in the business creation phase
Cross Listing Inc. (NTT Docomo Group, digital marketing services)
PjTO Marketing support
Establishment and promotion of customer success organization
In addition, a track record of transactions with over 900 companies, from major corporations to startups.
■ New and strengthened content in this renewal
New independent service page for PjTO Marketing
Systematically publishes provided value, support system, support patterns, and case studies
New business significance page
Based on the brand purpose "Co-creating a world connected by work," BLAM explicitly presents the social issues it addresses and its solution approach with quantitative data.
Refreshed corporate definition
As an "HR Tech × Marketing Company," it comprehensively expresses both the utilization of technology in the HR domain and support for business growth.
■ Representative Comment
Yu Sugio, Representative Director and President of BLAM Co., Ltd.
While many companies struggle to secure marketing talent, many marketers with a desire for side jobs have not been fortunate enough to find opportunities. Kaikoku and P