Korean Cosmetic Brand "fwee" Finally Brings Korea-Exclusive Colors "Bunny" and "Vanilla" of "Lip & Cheek Blurry Pudding Pot," Which Sold Out Immediately After Launch, to Japan!

BENOW JAPAN Co., Ltd. (Japan branch location: Shinjuku-ku, Tokyo; Representative Director: Kim Dae-young) will begin selling the new colors "Bunny" and "Vanilla" of its cosmetic brand "fwee"'s "Lip & Cheek Blurry Pudding Pot," which were previously sold exclusively in Korea, as a limited special set on fwee's official Qoo10 shop starting April 1, 2026 (Wednesday).

fwee Lip & Cheek Blurry Pudding Pot

fwee's "Blurry Pudding Pot" is a best-selling item representing the brand,

a highly popular lip and cheek item in both Japan and Korea.

Its fluffy, light, new-sensation "Blurry Pudding Texture" quickly fills in lip lines,

creating a smooth, blurred lip makeup look.

Last November, in Korea, to commemorate winning 1st place at the "2025 Olive Young Awards"*¹, two colors were launched:

"Bunny," a subtle baby pale pink color inspired by model Nayeon, and

"Vanilla," a neutral nude base color reinterpreted as a Pudding Pot version of the popular No. 1 color from the Volumizing Gloss.

These two colors garnered significant attention in Korea, with immediate sell-outs after launch.

These Korea-exclusive NEW colors will be available from April 1, 2026 (Wednesday) as a limited special set on fwee's official Qoo10 shop.

*¹ 2025 Olive Young Awards, 1st place in Contouring category

*Sales aggregation period: July 2024 - June 2025

*Award-winning product: fwee Lip & Cheek Blurry Pudding Pot ND03 Without

① Bunny

A subtle baby pale pink color with a pure mood like a rabbit, capturing the cuteness of model Nayeon.

② Vanilla

A neutral nude base color with a hint of subtle glamour, inspired by "Vanilla," the consistently popular No. 1 color from the Volumizing Gloss.

■Qoo10 Limited / Quantity-Limited Pudding Pot Special Set

From April 1, 2026 (Wednesday), fwee's official Qoo10 shop will begin selling special sets combining the new Korea-exclusive colors with popular existing colors.

This limited special set allows customers to enjoy combinations that perfectly match their personal color, by pairing the two new colors with popular shades like "Without" (Pudding Pot's No. 1 color), "My," "Baby," and "Lyrics."

This set is a limited-production item, and during the Qoo10 Mega Sale period starting April 1, it can be purchased at a special price of up to 33% off*².

＜Sale Promotion＞

Period: 4/1 (Wed) - 4/9 (Thu)

Applicable Shop

・Online: Qoo10 fwee official shop

*² When Mega Sale coupon + point cashback is applied

A Korean cosmetic brand that, under the slogan "Feel your moment," continuously creates unique products that make everyday moments special. Its "fwee Lip & Cheek Blurry Pudding Pot" with its unique mochi-like texture and soufflé-like soft color payoff, and "fwee 3D Volumizing Gloss" which creates plump, glossy lips*² with a single application, are popular among young people. In March this year, following Tokyo*³, Osaka*⁴, Nagoya*⁵, Fukuoka*⁶, Kobe*⁷, Kyoto*⁸, and Shinjuku*⁹, it opened "fwee Agit Kanazawa Forus*¹⁰" and "Aeon Mall Okayama*¹¹", establishing a solid position in the Japanese cosmetics market.

*² Due to makeup effect

*³ 『fwee Agit TOKYO』 1-4-20 Hyakunincho, Shinjuku-ku, Tokyo 169-0073

*⁴ 『fwee Agit OSAKA』 2-9-38 Nishishinsaibashi, Chuo-ku, Osaka 542-0086

*⁵ 『fwee Agit Takashimaya Gate Tower Mall』 1-1-3 Meieki, Nakamura-ku, Nagoya, Aichi 450-6605

*⁶ 『fwee Agit Fukuoka』 1F CesioDaimyo, 1-12-8 Daimyo, Chuo-ku, Fukuoka 810-0041

*⁷ 『fwee Agit Kobe』 1F2 Maya Matsumoto Bldg., 6-6-3 Kanocho, Chuo-ku, Kobe 650-0001

*⁸ 『fwee Agit Aeon Mall Kyoto Katsuragawa』 2F, 367-1 Kusetakadacho, Minami-ku, Kyoto 601-8601

*⁹ 『fwee Agit Lumine Est Shinjuku』 B1 Lumine Est Shinjuku, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

*¹⁰『fwee Agit Kanazawa Forus』 2F Kanazawa Forus, 3-1 Horikawashinmachi, Kanazawa, Ishikawa 920-0849

*¹¹『fwee Agit Aeon Mall Okayama』 2F Aeon Mall Okayama, 1-2-1 Shimoishii, Kita-ku, Okayama 700-0907

Company Overview

Company Name: BENOW JAPAN Co., Ltd.

Representative: Kim Dae-young

Location: Island Tower 22F, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Contact: salesmanaging_@benow.co.jp

Qoo10 Official: https://www.qoo10.jp/shop/fwee

Amazon Official: https://www.amazon.co.jp/stores/fwee%E3%83%95%E3%82%A3%E3%83%BC%E5%85%AC%E5%BC%8F/page/D730E772-EA62-4466-95C1-8409C23A606E?lp_asin=B0F4315M66&ref_=ast_bln&store_ref=bl_ast_dp_brandLogo_sto

Rakuten Official: https://www.rakuten.co.jp/fwee/