Korean Cosmetics Brand "fwee" Opens New Offline Stores in Kanazawa and Okayama Amid Unstoppable Popularity!

Cosmetics brand "fwee", developed by BENOW JAPAN Co., Ltd. (Japan Branch Location: Shinjuku-ku, Tokyo, Representative Director: Kim Daeyoung), will newly open its 8th flagship store in Japan, "fwee Agit Kanazawa Forus", on Friday, March 27, 2026, and its 9th store, "fwee Agit Aeon Mall Okayama", on Friday, April 3, 2026.

"fwee" is a Korean cosmetics brand that has gained immense popularity in the Japanese market across a wide range of categories from base makeup to point makeup, including the staple favorite "3D Voluming Gloss" also known as the "national gloss", and the "Spa Glow Tone-up Base" which has been continuously selling out immediately after its release.

Backed by solid popularity both online and offline, "fwee" has set a vision to expand nationwide in Japan, starting with these new Agit openings in Okayama and Kanazawa, in addition to major cities like Tokyo, Osaka, and Nagoya, so that more customers can experience the charm of the brand up close.

■Kanazawa Forus Exclusive Buyer Benefits [Fri, 03/27 - Sun, 05/10]

① 20% OFF on all fwee products, including new releases

*Excluding some products

② With the purchase of "Pink Obsession Tint", get a "3D Voluming Tint Mini Tube Tint" as a limited quantity gift.

*Once depleted, the gift will change to a Pudding Pot Keyring.

*All 3 colors / color selectable

③ With the purchase of base products, get a primer sample as a gift.

*Ends without separate prior notice once depleted.

④ With the purchase of gloss products, get a Jelly Keyring as a gift.

*Random color / contents are not included.

■Aeon Mall Okayama Exclusive Buyer Benefits [Fri, 04/03 - Sun, 05/10]

① 20% OFF on all fwee products, including new releases

*Excluding some products

② With the purchase of "Pink Obsession Tint", get a "3D Voluming Tint Mini Tube Tint" as a limited quantity gift.

*Once depleted, the gift will change to a Pudding Pot Keyring.

*All 3 colors / color selectable

③ With the purchase of base products, get a primer sample as a gift.

*Ends without separate prior notice once depleted.

④ With the purchase of gloss products, get a Jelly Keyring as a gift.

*Random color / contents are not included.

Under the slogan "𝐹𝑒𝑒𝑙 𝑦𝑜𝑢𝑟 𝑚𝑜𝑚𝑒𝑛𝑡," this Korean cosmetics brand continuously creates unique products that make everyday moments special. It is gaining support mainly from young people for its "fwee Lip & Cheek Blurry Pudding Pot" which colors softly like a souffle with its one-of-a-kind chewy texture, and the "fwee 3D Voluming Gloss" which completes plump, glossy lips*² with just one coat. In March of this year, following Tokyo*³, Osaka*⁴, Nagoya*⁵, Fukuoka*⁶, Kobe*⁷, Kyoto*⁸, and Shinjuku*⁹, they established a firm position in the Japanese cosmetics market by opening "fwee Agit Kanazawa Forus*¹⁰" and "Aeon Mall Okayama*¹¹".

*² Due to makeup effect

*³ "fwee Agit TOKYO" 1-4-20 Hyakunincho, Shinjuku-ku, Tokyo 169-0073

*⁴ "fwee Agit OSAKA" 2-9-38 Nishishinsaibashi, Chuo-ku, Osaka City, Osaka Prefecture 542-0086

*⁵ "fwee Agit Takashimaya Gate Tower Mall" 1-1-3 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture 450-6605

*⁶ "fwee Agit Fukuoka" Cesio Daimyo 1st Floor, 1-12-8 Daimyo, Chuo-ku, Fukuoka City, Fukuoka Prefecture 810-0041

*⁷ "fwee Agit Kobe" Maya Matsumoto Building 1F-2, 6-6-3 Kanocho, Chuo-ku, Kobe City, Hyogo Prefecture 650-0001

*⁸ "fwee Agit Aeon Mall Kyoto Katsuragawa" Aeon Mall Kyoto Katsuragawa 2F, 367-1 Kuzetakadacho, Minami-ku, Kyoto City, Kyoto Prefecture 601-8601

*⁹ "fwee Agit Lumine Est Shinjuku" Lumine Est Shinjuku B1, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

*¹⁰ "fwee Agit Kanazawa Forus" Kanazawa Forus 2F, 3-1 Horikawashinmachi, Kanazawa City, Ishikawa Prefecture 920-0849

*¹¹ "fwee Agit Aeon Mall Okayama" Aeon Mall Okayama 2F, 1-2-1 Shimoishii, Kita-ku, Okayama City, Okayama Prefecture 700-0907

Company Profile

Company Name: BENOW JAPAN Co., Ltd.

Representative: Kim Daeyoung

Location: Shinjuku i-Land Tower 22F, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Contact: salesmanaging_@benow.co.jp

Qoo10 Official: https://www.qoo10.jp/shop/fwee

Amazon Official: https://www.amazon.co.jp/stores/fwee%E3%83%95%E3%82%A3%E3%83%BC%E5%85%AC%E5%BC%8F/page/D730E772-EA62-4466-95C1-8409C23A606E?lp_asin=B0F4315M66&ref_=ast_bln&store_ref=bl_ast_dp_brandLogo_sto

Rakuten Official: https://www.rakuten.co.jp/fwee/