bemyfriends Officially Launches Its Creative Brand 'BBD'
Global fandom business specialist bemyfriends has officially launched its creative goods brand "BBD (BIBBIDI)". BBD consolidates bemyfriends' creative power, which has supported all areas of the fandom business, including IP and fan connections, commerce, content, and communities. The first product line, "T1klz," is a creative goods series based on the IP of the Korean e-sports team "T1," and will be unveiled at T1's home ground matches held from April 24th to 26th. BBD aims to provide an immersive fandom experience by reflecting the fan's perspective throughout the planning.
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- 📰 Published: April 14, 2026 at 19:49
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 16, 2026 at 18:10 (54h 38m after Collected)
Global fandom business specialist bemyfriends (CEO Seo Woo-seok) is officially launching its creative goods brand "BBD (BIBBIDI)". "BBD" is an in-house brand born from bemyfriends IPX, and its first product line "T1klz" will be unveiled at the Korean e-sports team T1's home ground matches held from April 24th to 26th.
bemyfriends has supported all areas of the fandom business, including IP and fan connections, commerce, content, and communities, through its global fandom platform "b.stage". The company has accumulated achievements in commercialization by developing various IP-based creative businesses, such as the official pop-up store for Netflix's "K-POP Demon Hunters," a pop-up for Japan's national idol "Snow Man," and character commercialization for Kang Daniel. BBD is a new brand business that adds its unique brand identity to these proven capabilities. The concept is to boldly expand the authenticity and expertise of the fandom business, which has been built with over 350 global clients and over 1,050 artists, under the name BBD.
bemyfriends CEO Seo stated, "BBD is a consolidation of the creative power that bemyfriends has cultivated into one brand," and "BBD is a brand created by a team that knows best what fans truly want, working with over 350 global IP businesses."
The name "Bibbidi" is inspired by "Bibbidi-Bobbidi-Boo." It embodies the will to realize fans' "oshi-katsu" (supporting their favorite idols/characters) as real products, like a magic spell. The differentiating point of BBD lies in the starting point of its planning. It not only understands the value of IP but also reflects the "fan's perspective," who deeply loves that IP, throughout the entire planning process. Through this, the strategy is to deliver an "immersive fandom experience" where space, content, products, and stories are organically connected. All BBD products will bear their unique brand logo to establish their identity as a premium brand in the fandom market. The company also plans to develop private label (PB) products in the future.
The first product line, "T1klz," is a creative goods series based on the IP of the Korean e-sports team "T1." BBD is responsible for all aspects of the physical fan experience, from planning, design, and production to merchandising, creating products that connect the passion of the T1 fandom and the energy of the arena to everyday life.
Hasejong Ha, CBO of bemyfriends, said, "BBD is a brand that transforms fans' imagination and love for IP into real experiences," and "Our team, who are both fans and creators, plans from the perspective of fans. Starting with T1klz, we will sequentially announce various IP-based projects in the first half of this year."
bemyfriends plans to sequentially release BBD creative goods in collaboration with IPs from various fields in the first half of 2026. The company aims to further strengthen the comprehensive capabilities of "Fandom Business 360" provided by b.stage through products and experiences that reach deeper into fans' daily lives.
bemyfriends has supported all areas of the fandom business, including IP and fan connections, commerce, content, and communities, through its global fandom platform "b.stage". The company has accumulated achievements in commercialization by developing various IP-based creative businesses, such as the official pop-up store for Netflix's "K-POP Demon Hunters," a pop-up for Japan's national idol "Snow Man," and character commercialization for Kang Daniel. BBD is a new brand business that adds its unique brand identity to these proven capabilities. The concept is to boldly expand the authenticity and expertise of the fandom business, which has been built with over 350 global clients and over 1,050 artists, under the name BBD.
bemyfriends CEO Seo stated, "BBD is a consolidation of the creative power that bemyfriends has cultivated into one brand," and "BBD is a brand created by a team that knows best what fans truly want, working with over 350 global IP businesses."
The name "Bibbidi" is inspired by "Bibbidi-Bobbidi-Boo." It embodies the will to realize fans' "oshi-katsu" (supporting their favorite idols/characters) as real products, like a magic spell. The differentiating point of BBD lies in the starting point of its planning. It not only understands the value of IP but also reflects the "fan's perspective," who deeply loves that IP, throughout the entire planning process. Through this, the strategy is to deliver an "immersive fandom experience" where space, content, products, and stories are organically connected. All BBD products will bear their unique brand logo to establish their identity as a premium brand in the fandom market. The company also plans to develop private label (PB) products in the future.
The first product line, "T1klz," is a creative goods series based on the IP of the Korean e-sports team "T1." BBD is responsible for all aspects of the physical fan experience, from planning, design, and production to merchandising, creating products that connect the passion of the T1 fandom and the energy of the arena to everyday life.
Hasejong Ha, CBO of bemyfriends, said, "BBD is a brand that transforms fans' imagination and love for IP into real experiences," and "Our team, who are both fans and creators, plans from the perspective of fans. Starting with T1klz, we will sequentially announce various IP-based projects in the first half of this year."
bemyfriends plans to sequentially release BBD creative goods in collaboration with IPs from various fields in the first half of 2026. The company aims to further strengthen the comprehensive capabilities of "Fandom Business 360" provided by b.stage through products and experiences that reach deeper into fans' daily lives.