"Can be used on the entire body" is the concept behind the styling product "BlueBlood," now with a new "tube type"! Further expanding the lineup.

Three types of "tube type" styling products – cream (80g), wax (80g), and gel (80g) – are newly added.

awaas Inc. (Read: Awāzu, CEO: Toshihide Fujii, Headquarters: 1-22-11 Ginza, Chuo-ku, Tokyo), which develops high-quality products gentle on hair, scalp, and skin in collaboration with professional hairstylists, will release its first "tube type" styling products on July 16, 2026.

Total of 5 types: oil, balm, cream, wax, and gel.

Skincare styling products trusted by beauty professionals

The styling product "Blue Blood" developed by awaas Inc. is made with serum ingredients derived from natural sources.

It is a product supported by hairdressers, barbers, and makeup artists nationwide as a "skincare styling product" created with the standard of safety that "can be used on the entire body."

Introducing the long-awaited "tube type"!

In addition to the existing "aluminum can type," a "tube type" with enhanced convenience, while maintaining the same contents and volume, will now join the lineup.

The added lineup includes three types: "cream," "wax," and "gel." These were born from the real voices of salon professionals seeking "more user-friendly products."

The conventional "aluminum can type," which is highly portable and has a large fan base due to its design, will continue to be sold as before.

Three types – "cream," "wax," and "gel" – are newly available in "tube type." The volume and price are the same as the "aluminum can type."

"Tube Type" Lineup (3 types in total)

【Cream】

<80g> 98.9% natural-derived ingredients

Holding power ■■□□□□ Shine ■■□□□□

・With moderate holding power and shine, it creates a natural texture.

・Even for hair damaged by perms or coloring, it provides a natural finish with reduced dryness.

・It blends well with the skin and is not sticky, making it easy to use as a moisturizer on dry areas of the entire body.

【Wax】

<80g> 88.7% natural-derived ingredients

Holding power ■■■■■□ Shine ■■■■□□

・Recommended for those who want both strong holding power and shine. Also recommended for grease users.

・The skincare formulation can be applied to the scalp, allowing for firm styling from the roots of the hair.

・By adjusting the amount used, you can freely control volume and texture.

【Gel】

<80g> 99.5% natural-derived ingredients

Holding power ■■■■■■ Shine ■■■■■■

・It is compatible with water, and by styling while wet, you can freely set your hairstyle.

・Ideal for those who want to fix their hairstyle firmly and crispily.

・Once set, the style can be easily restyled by wetting it with water.

Release Date

July 16, 2026 (Thu)

Price

¥3,960 each (¥3,600 before tax)

Distribution

This product is a salon-exclusive item provided through professional consultations with hairstylists. <<List of beauty distributors for hairdressers and barbers here>>

Overview of the "BlueBlood" Series

A styling product series created with the standard of safety that "can be used on the entire body." Total of 5 types: oil, balm, cream, wax, and gel.

"Blue Blood," which focuses on natural-derived ingredients, is a new genre brand that achieves both hair styling and skincare simultaneously.

・Using serum ingredients, it can be used not only for hair styling but also as a moisturizer for the face, scalp, hands, and the entire body.

・Luxurious beauty ingredients such as moisturizing plant oils, plant extracts, ceramides, and allantoin lead hair and skin to their best condition.

・The subtle citrus scent, blended from 15 types of natural essential oils, is compatible with other fragrances and can be smoothly used in conjunction with antiperspirants and perfumes.

【Features】

・Highly moisturizing styling product series pursuing gentleness on the skin

・Skincare formulation made with serum ingredients that lead the scalp and skin to a healthy state

・All products contain over 88% natural-derived ingredients and can be used on the entire body, including hair, scalp, skin, and nails.

・Hybrid type that can be used for skincare, hand care, and nail care as a moisturizer.

・Can be applied to the scalp without issue, allowing for styling that firmly lifts hair from the roots.

・Supervised by a beautician with 25 years of experience from a famous salon.

【Common Ingredients】

≪Plant Oils≫

Avocado Oil, Camellia Oil, Argan Oil, Baobab Oil

≪Plant Extracts≫

Comfrey Leaf Extract, Quillaja Saponaria Bark Extract, Sapindus Trifoliatus Fruit Extract, Koshino Rosendaengusa Extract

≪Other Ingredients≫

Ceramide... Moisturizing ingredient that protects skin from dryness

Amino Acids... Regulate skin cycle and care for dullness and rough skin

Dipotassium Glycyrrhizate... Prevents rough skin

Allantoin... Supports and protects skin's strength

Vitamin C Derivative... Protects hair and skin from environmental damage

【Free From】

Mineral oil, petroleum-derived surfactants, ethanol, synthetic resins, silicones, synthetic colorants, synthetic fragrances, parabens

【Scent】

A blend of 15 types of essential oils combining the refreshing charm of verbena, which has both citrus and green imagery, with the refreshing citrus of fruitiness.

≪Natural Essential Oil Ingredients≫ Lime Oil, Frankincense Oil, Eucalyptus Leaf Oil, Citronella Oil, Bergamot Fruit Oil, Lemongrass Oil, Geranium Oil, Roman Chamomile Flower Oil, Palmarosa Oil, Peppermint Oil, Cedarwood Oil, Vetiver Root Oil, Patchouli Oil, Ginger Root Oil, Cardamom Seed Oil

Information

HP

https://awaas.co.jp/

Instagram

https://www.instagram.com/awaas_beauty/

ONLINE STORE (Supervised Salon HAYS)

https://hays-awaas.shop-pro.jp/

About awaas Inc.

【FOR BEAUTY】 Our brand specializes in hair care and skincare products. We develop high-quality products gentle on hair, scalp, and skin in collaboration with professional hairstylists. We offer products that bring out beauty and confidence for trend-conscious individuals.

【FOR PROFESSIONAL】 We manufacture and sell salon-exclusive products provided through professional consultations with hairstylists. We offer high-quality products that are gentle on hair and skin, focusing on natural-derived ingredients. We pursue the creation of products that hairstylists can confidently recommend.