Attackon Inc. Officially Launches 'B-Lead', a Performance-Based Lead Generation Service for Corporate Products

Attackon Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Shotaro Omae) announced the official launch of its corporate product-exclusive lead generation service 'B-Lead' on May 1, 2026.

■ What is 'B-Lead', the Lead Generation Service Specializing in Corporate Products?

B-Lead is a corporate support service that allows for a wide variety of requests on a pure performance-based compensation model.

【B-Lead】

https://tob-lead.jp

Currently, there is an abundance of corporate sales and marketing methods, but finding the optimal development approach for one's own company is not easy. Finding a suitable partner company among countless others can be difficult.

Therefore, B-Lead provides a corporate support service that allows companies capable of selling other companies' services to receive requests on a performance-based model only. Since compensation formats and conditions can be freely set on B-Lead, it enables plans tailored to each company's needs.

With no initial costs, monthly fees, or fixed costs, it can be used for a wide range of requests, from one-off projects to long-term engagements.

■ How B-Lead Works

B-Lead has two types of members: 'Advertisers' who want to acquire new leads and 'Sales Partners' who want to acquire new leads.

To start selling or marketing a product, the advertiser must 'approve' the sales partner.

The process for an advertiser to request sales from a sales partner is as follows:

STEP 1: The 'Advertiser' creates a performance-based promotion.

STEP 2: The 'Sales Partner' views the list of promotions and applies only for desired ones.

STEP 3: The 'Advertiser' reviews the applications from sales partners.

(*The partnership review can be conducted via in-service chat or online meetings.)

STEP 4: The 'Sales Partner' who passes the review begins sales activities, and the 'Advertiser' pays only for the number of results achieved by the partner.

■ Features of B-Lead

The primary feature of B-Lead is that it allows requests not only to sales support or outsourcing companies but also to any company capable of selling other companies' services. Traditionally, companies had to find their own partner companies, but this service creates a platform that matches 'companies wanting to sell their own services' with 'companies wanting to sell other companies' services'.

(1) Flexible Compensation Structure with Pure Performance-Based Model

While sales outsourcing companies and corporate sales tools typically have different fee structures, B-Lead allows all compensation formats and conditions to be set freely, enabling performance-based plans tailored to each company's needs.

(2) Reduced Resources for New Partner Acquisition and Existing Partner Management

It reduces the resources needed for meeting with sales outsourcing companies to find new partners. Additionally, since the company handles the management of existing partners collectively, it also reduces the resources for managing existing partners.

(3) Free Selection of Highly Specialized Partners

Advertisers always conduct a partnership review when partnering. Since the company partners with a wide range of entities, including sales outsourcing companies, B2B media, SNS management companies, consulting firms, and agencies, it is possible to partner only with highly specialized partners.

■ Advertiser Promotion Examples

Advertisers can set various conditions such as 'achievement point', 'target', and 'compensation amount' as shown below.

【Human Resources Industry | Company A】

Service: New graduate recruitment support scout service

Achievement Point: Completion of new business meeting

Target: Nationwide corporate clients / Companies planning to hire 5 or more new graduates

Compensation: 20,000 yen per company

【Telecommunications Industry | Company H】

Service: Telecommunications equipment-related service

Achievement Point: Completion of new corporate contract

Target: Nationwide / Corporate clients and sole proprietors

Compensation: 5,000 yen per contracted unit

As shown above, various conditions can be set. In particular, the target can be broadly specified, such as decision-makers or higher, industry, area, annual sales scale, or number of employees.

■ Fee Structure

B-Lead currently has the following fee structure.

【Advertiser Fee Structure】

・Pure performance-based: All conditions such as compensation amount and timing are set by the advertiser.

(*Currently, there are no initial fees, monthly fees, or option fees.)

【Sales Partner Fee Structure】

・Completely free

(*Currently, there are no usage fees such as initial fees, monthly fees, matching fees, or option fees.)

■ How to Use

【Advertiser Registration Flow】

【Advertiser】New member registration: https://tob-lead.jp/sellers/new

【Advertiser】Member login: https://tob-lead.jp/sellers/sign_in

【Sales Partner Registration Flow】

【Sales Partner】New member registration: https://tob-lead.jp/users/regist

【Sales Partner】Member login: https://tob-lead.jp/users/sign_in

■ Closing

The corporate product-exclusive lead generation service 'B-Lead' is expected to see rapid growth in registrations as use cases and opportunities increase.

The company will continue to strive to ensure that all client companies are satisfied, so that 'advertisers can meet partner companies with greater peace of mind' and 'sales partners can acquire higher-quality sales opportunities'.

If you are interested, please feel free to contact us below.

＜For interested companies＞

https://attackon.jp/blead/

■ Company Overview

Company Name: Attackon Inc.

Established: September 5, 2022

Business: Advertising agency and recruitment support business specializing in the student sector, corporate sales support business

CEO: Shotaro Omae

Location: Shinjuku Washington Hotel Building Main Building 2F, 3-2-9 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023

Company HP: https://attackon.jp

■ Contact

Attackon Inc. B-Lead Management Office

Email: contact@attackon.jp

Inquiry form: https://attackon.jp/contact/