Astro Production Inc. (Headquarters: Tokyo, CEO: Tomo Ariha) is pleased to announce the establishment of its new indie game brand, 'ASTRA (Astra),' on June 16, 2026.

ASTRA is an indie game brand founded on the concept of 'creating experiences that remain in memory after gameplay.'

Rather than focusing solely on gameplay mechanics or playtime volume, ASTRA aims to deliver emotionally resonant gaming experiences through action-adventure titles that integrate 'deep narrative immersion,' 'emotional impact through BGM and vocal music,' and 'cinematic action where visuals and motion are seamlessly unified.'

Each title will be an original release primarily distributed via Steam, targeting not only the Japanese market but also Asian audiences in China, South Korea, and Taiwan—regions with high appreciation for narrative depth and visual expression—ensuring a global rollout.

Message from CEO Tomo Ariha

<Background and Future Outlook>

In recent years, the indie game market, particularly on Steam, has increasingly valued experiences that 'leave a strong impression in a short time,' 'utilize cross-genre creative approaches,' and 'reflect the creator’s unique vision and personality.'

With this in mind, Astro Production Inc. is leveraging its expertise and creative know-how from years of video production to launch ASTRA—a brand that combines the creative freedom of indie games with the polished quality of commercial titles.

Under the ASTRA brand, multiple original titles are currently in planning and development. Going forward, we will gradually release information about the brand and individual games through title announcements, demo releases, and event participation. Stay tuned for further updates.

© 2026 ASTRA.

Media Inquiries

Contact: ASTRA Public Relations

Email: info@ap-astra.com

Official Website: https://ap-astra.com/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: ASTRA