[ASOMATOUS] Astonishing Lightness and Unrivaled Self-Standing. Next-Generation Tote "HOVER TOTE" Adopting EVA Material as "Fabric" Now Available for Pre-Sale on Makuake!
ASOMATOUS has started pre-sales of the lightweight, self-standing tote bag "HOVER TOTE," which uses EVA material as "fabric," on Makuake. Featuring an astonishing lightness of just 430g and a firm self-standing capability, the project achieved its funding goal on the first day and continues to attract significant support.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 23:25
- 🔍 Collected: April 30, 2026 at 15:01
- 🤖 AI Analyzed: April 30, 2026 at 15:14 (12 min after Collected)
ASOMATOUS Co., Ltd., headquartered in Kasagi-cho, Soraku-gun, Kyoto Prefecture, which develops various products under the concept of "giving form to ideas," commenced the project for the new sensation tote bag "HOVER TOTE," which combines overwhelming lightness and self-standing ability, on "Makuake" starting April 29, 2026.
From the first day of public release, we received more support than expected, quickly achieving our funding goal. Even now, many pledges continue to be received, centering on limited rewards such as "super early bird discounts."
■ Makuake Project Overview
Project URL: [https://www.makuake.com/project/asomatous_hovertote/]
Campaign Period: April 29, 2026 (Wednesday) 10:00 AM to May 30, 2026 (Saturday) 12:00 AM (midnight)
Example Rewards:
・[Super Early Bird・30% OFF] HOVER TOTE only: 11,550 yen (tax included, shipping included)
・[Super Early Bird・30% OFF] Tote + PC sleeve set: 13,860 yen (tax included, shipping included)
*The most advantageous super early bird rewards are sold out or have very limited stock remaining.
■ Development Background: Optimizing Ancient Japanese "Baskets" for Modern Lifestyles
Ancient Japanese baskets, excellent in "breathability" and "self-standing ability," had beautiful functionality but were inconvenient to carry due to their weight and rigidity.
On the other hand, mainstream canvas totes are light and soft but have the weakness of "not standing on their own and spilling contents when they fall over."
To solve the dilemma of both, ASOMATOUS focused on "EVA material," which has excellent elasticity and flexibility.
By adopting a unique manufacturing method of sewing and processing it as "fabric" rather than a molded product, we inherited the good qualities of traditional baskets while creating a next-generation tote bag that fits modern daily life.
■ Touch it, you'll know. Use it, you'll be surprised. 3 Features of 'HOVER TOTE'
1. Astonishing lightness (only 430g)
Achieves about half the weight of a typical canvas tote (approx. 800g to 1kg). It's lighter than a 500ml plastic bottle and feels light enough to hold with one finger. It drastically reduces the burden on your shoulders and arms, even when carried all day.
2. Stands firm and "self-supporting"
Thanks to the "tension" of the EVA fabric, it stands upright without collapsing, even when empty or when contents are unevenly distributed. It won't fall over wherever you place it—on a car's passenger seat, a cafe floor, or park grass—allowing instant access to its contents with a wide-open mouth.
3. Secure "semi-dome bottom structure"
The fabric at the bottom is designed in a "semi-dome shape" to float a few centimeters above the floor. This absorbs and mitigates unpleasant impacts, like the "thud" when placing the bag on the floor or when putting a PC or smartphone inside, much like a trampoline. While not a dedicated protective bag, it's designed to soften minor daily impacts.
■ Seamless Usage Scenarios Without Boundaries
With tough material resistant to water and dirt that can be wiped clean, and a breathable design with punching (perforated) processing, it performs actively in all scenarios.
■ Product Specifications
Product Name: HOVER TOTE
Weight: Approximately 430g
Color Options: Black, Gray
Material: High-density EVA sheet
■ Company Overview
ASOMATOUS Co., Ltd.
Location: Kasagi-cho, Kyoto Prefecture / Representative: Takara Yoshida. Established in 2021. Plans, develops, and sells lifestyle products that connect outdoor and daily life. Its business spans a wide range, including manufacturing agency for other companies, event planning, and booking, proposing new experiences based on insights from outdoor field operations.
Official Brand Site: https://asomatous.jp
Official Instagram: https://www.instagram.com/asoma_tous/
From the first day of public release, we received more support than expected, quickly achieving our funding goal. Even now, many pledges continue to be received, centering on limited rewards such as "super early bird discounts."
■ Makuake Project Overview
Project URL: [https://www.makuake.com/project/asomatous_hovertote/]
Campaign Period: April 29, 2026 (Wednesday) 10:00 AM to May 30, 2026 (Saturday) 12:00 AM (midnight)
Example Rewards:
・[Super Early Bird・30% OFF] HOVER TOTE only: 11,550 yen (tax included, shipping included)
・[Super Early Bird・30% OFF] Tote + PC sleeve set: 13,860 yen (tax included, shipping included)
*The most advantageous super early bird rewards are sold out or have very limited stock remaining.
■ Development Background: Optimizing Ancient Japanese "Baskets" for Modern Lifestyles
Ancient Japanese baskets, excellent in "breathability" and "self-standing ability," had beautiful functionality but were inconvenient to carry due to their weight and rigidity.
On the other hand, mainstream canvas totes are light and soft but have the weakness of "not standing on their own and spilling contents when they fall over."
To solve the dilemma of both, ASOMATOUS focused on "EVA material," which has excellent elasticity and flexibility.
By adopting a unique manufacturing method of sewing and processing it as "fabric" rather than a molded product, we inherited the good qualities of traditional baskets while creating a next-generation tote bag that fits modern daily life.
■ Touch it, you'll know. Use it, you'll be surprised. 3 Features of 'HOVER TOTE'
1. Astonishing lightness (only 430g)
Achieves about half the weight of a typical canvas tote (approx. 800g to 1kg). It's lighter than a 500ml plastic bottle and feels light enough to hold with one finger. It drastically reduces the burden on your shoulders and arms, even when carried all day.
2. Stands firm and "self-supporting"
Thanks to the "tension" of the EVA fabric, it stands upright without collapsing, even when empty or when contents are unevenly distributed. It won't fall over wherever you place it—on a car's passenger seat, a cafe floor, or park grass—allowing instant access to its contents with a wide-open mouth.
3. Secure "semi-dome bottom structure"
The fabric at the bottom is designed in a "semi-dome shape" to float a few centimeters above the floor. This absorbs and mitigates unpleasant impacts, like the "thud" when placing the bag on the floor or when putting a PC or smartphone inside, much like a trampoline. While not a dedicated protective bag, it's designed to soften minor daily impacts.
■ Seamless Usage Scenarios Without Boundaries
With tough material resistant to water and dirt that can be wiped clean, and a breathable design with punching (perforated) processing, it performs actively in all scenarios.
■ Product Specifications
Product Name: HOVER TOTE
Weight: Approximately 430g
Color Options: Black, Gray
Material: High-density EVA sheet
■ Company Overview
ASOMATOUS Co., Ltd.
Location: Kasagi-cho, Kyoto Prefecture / Representative: Takara Yoshida. Established in 2021. Plans, develops, and sells lifestyle products that connect outdoor and daily life. Its business spans a wide range, including manufacturing agency for other companies, event planning, and booking, proposing new experiences based on insights from outdoor field operations.
Official Brand Site: https://asomatous.jp
Official Instagram: https://www.instagram.com/asoma_tous/