Curry House CoCo Ichibanya Adopts "coorum" to Launch Fan Community "Cocoichi Palette" and Improve Repeat Customer Rate

Asobica Inc. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Koya Imada; hereinafter "Asobica") has announced that Ichibanya Co., Ltd. (Headquarters: Ichinomiya-shi, Aichi; President: Mamoru Kuzuhara; hereinafter "Ichibanya") has adopted Asobica's genuine feedback data platform "coorum" (https://coorum.jp/), which is based on zero-party data*1. Through this fan community, we will build a place for two-way communication that connects customers who love Cocoichi with each other and with Ichibanya, aiming to cultivate fans and increase the frequency of store visits. *1 Zero-party data: Data that a customer intentionally and proactively shares with a company. Background of "coorum" Adoption: In the entire restaurant industry to which Ichibanya belongs, the rise of social media and food delivery has intensified competition and diversified consumer choices. A common management challenge for the industry is how to deepen relationships with existing customers and maintain or increase their visit frequency, in addition to acquiring new customers. At Ichibanya, marketing measures have largely been based on empirical rules and on-site intuition, and a system for quantitatively understanding and utilizing customer motivations for visiting and brand loyalty was not fully in place. To deepen the ongoing relationship with fans who love Cocoichi, a shift from intuitive marketing to a data-driven approach was required. Therefore, Asobica will provide "coorum" as the foundation for a community where fans can interact with each other and with the company, to support Ichibanya's goal of deepening relationships with fans and increasing visit frequency. Reasons for Adopting "coorum": The platform was highly evaluated for its ability to create a space where fans can naturally enhance their affection for Cocoichi and their desire to visit by sharing their dining experiences and preferences through the community function of "coorum". The decision to adopt the platform was made because it aligned with the company's direction, enabling them to connect with fans, cultivate loyal customers, and build a long-term fan base that continues to support Ichibanya. About the Official Community "Cocoichi Palette": "Cocoichi Palette" is a community site where Cocoichi fans can share their individual "likes" and "preferences." The name "Cocoichi Palette" is derived from the idea of a palette on which colors are layered, likening it to Cocoichi's curry, which can be customized in over 1.2 billion ways by combining spiciness, rice amount, and toppings. It aims to be a place where Cocoichi fans gather and can freely share their love and passion for Cocoichi. Official Online Community of Ichibanya Co., Ltd. "Cocoichi Palette" Comment from an Ichibanya Co., Ltd. Representative: We established Cocoichi Palette not just as a place for information exchange, but with the desire to deepen our connection with Cocoichi fans more than ever before, and for fans to expand their love for the brand by connecting with each other, so they can enjoy Cocoichi even more. Your usual dish, created from over 1.2 billion combinations of curry types, spiciness, and toppings, might be a new discovery for someone else. Please add your color to this palette. About Asobica's Genuine Feedback Data Platform "coorum": This platform improves all aspects of the customer experience by collecting, AI-analyzing, and utilizing zero-party data (customers' real feedback) based on community and research tools. It collects and visualizes the "real voice of the customer," such as actual product/service usage, and the background and emotions behind their actions—things that cannot be understood from digital behavioral data alone—to maximize product development, brand strategy, and marketing effectiveness. ・coorum HP: https://coorum.jp ・Service Introduction Materials: https://coorum.jp/document_requests [Asobica Inc. Company Profile] Company Name: Asobica Inc. Location: A-PLACE Gotanda Bldg. 9F, 2-27-3 Nishi-Gotanda, Shinagawa-ku, Tokyo 141-0031 Representative: President & CEO Koya Imada Company HP: https://asobica.co.jp Operated Media "CXin": https://coorum.jp/cxin [Ichibanya Co., Ltd. Company Profile] Company Name: Ichibanya Co., Ltd. Location: 12-23 Mitsui 6-chome, Ichinomiya-shi, Aichi 491-8601 Representative: President Mamoru Kuzuhara Company HP: https://www.ichibanya.co.jp/comp/ [For inquiries regarding this release] Asobica Inc. Mail: marketing@asobica.co.jp Attn: Marketing Department