Overcoming Typhoon's Onslaught, Over 1,000 Visitors in 2 Days! Hinata Kato-Produced Wear Brand "N7" Holds Highly Successful First Pop-Up in Shibuya

N7 (Nana), a wear brand designed to sculpt the body's lines, created by influencer/producer Hinata Kato, who boasts over 4.6 million total social media followers (Operated by: ASOBANAITO Inc., Headquarters: Chiyoda-ku, Tokyo, Representative Director: Rikiya Yasaka), held its first-ever pop-up event, "N7 POPUP," for two days on June 27 (Sat.) and 28 (Sun.), 2026, in Shibuya, Tokyo.

Despite facing exceptionally adverse weather due to a direct typhoon hit on the days of the event, long queues were recorded even before opening. The event concluded with great success, attracting a cumulative total of over 1,000 general customers and corporate representatives over the two days.

Overwhelming Enthusiasm Defying Typhoon's Adversity! Long Lines Before Opening, Over 1,000 Visitors in 2 Days

This pop-up event was held as N7's first real-world event. Although a typhoon directly hit on the day, the enthusiasm of fans eagerly awaiting the opening did not wane, forming long queues around the Shibuya venue even before it opened.

Visitor numbers exceeded 1,000 over the two days, with not only general customers but also many corporate representatives in attendance. Inside the venue, fans were seen moved to tears by the functionality and design of the new bust-focused bralette they held in their hands. Photos and scenes from the event quickly spread across social media, with a flood of requests from fans across Japan expressing their strong desire for events to be held in their own cities.

The Ultimate "Japan x Wellness" Space Woven by "TRADMAN'S BONSAI" and "Yukya Meshi"

To allow visitors to experience firsthand the concept of "Japan x Wellness" and N7's core value of "dignified strength," meticulous attention was paid to the venue's spatial design and catering.

At the entrance, an impressive pine bonsai tree created by the globally active bonsai producer team "TRADMAN'S BONSAI" was displayed. Visitors were welcomed into a sophisticated Japanese space that left a powerful impression. For catering, "Yukya Meshi," loved by many celebrities, collaborated. Approximately 1 million yen worth of healthy, body-friendly dishes, unveiled for the first time, were provided free of charge to all visitors. This bold initiative, approaching wellness from both internal and external perspectives, received high praise from many attendees.

Catering photo by Yukya Meshi

Spatial production by TRADMAN'S BONSAI

"Bust-Focused Protein" Smoothie Developed by ASOBANAITO Inc. a Big Hit from the Kitchen Car!

A kitchen car stationed in front of the venue offered original smoothies made with "bust-specific protein" uniquely developed by the operating company, ASOBANAITO Inc.

Popular items like the refreshing "SYUWA SYUWA Kyohoukun," made with the sponsor's "Marugoto Kyohoukun" mixed with carbonated water, and the visually appealing "MATCHA STRAWBERRY Smoothie," were a huge hit due to their deliciousness and health benefits, becoming a highly sought-after attraction throughout the day. The proven product development and planning capabilities of ASOBANAITO Inc., which proposes total solutions from apparel to inner care, further solidified the success of this pop-up event.

MATCHA STRAW BERRY Smoothie

SYUWA SYUWA KYOHOUKUN Smoothie

SESAMI KINAKO PROTEIN Smoothie

Future Outlook: Towards a Comprehensive Wellness Brand Beyond Apparel, Nationwide and into the Future

The success of this pop-up event was a result of the synergy between the appeal of the products, N7's brand concept, and ASOBANAITO Inc.'s development capabilities, delivering an "experience of inspiration" that went beyond mere shopping.

Many companies have also expressed strong interest in future developments.

In response to the enthusiastic support received from across the country at this pop-up, ASOBANAITO Inc. and "N7" will consider holding events in regional areas and continue to deliver valuable products and experiences that resonate with people's minds and bodies.

About N7 (Nana): A wear brand designed to sculpt the body's lines, created by influencer/producer Hinata Kato, who boasts over 4.6 million total social media followers. As a brand originating from Japan, it values "dignified strength" and proposes a "Japan x Wellness" lifestyle through its products. Official Instagram: https://www.instagram.com/n7.official__

About Hinata Kato: Official Instagram: https://www.instagram.com/hinach_workout

About ASOBANAITO Inc.: Plans, develops, and sells products in the wellness and healthcare fields, as well as operating brands including "N7." It continues to create new value with its unique market insights and high development capabilities.

Company Name: ASOBANAITO Inc.: https://www.asobanaito.com/ Headquarters Location: Marunouchi Trust Tower Main Building 20F, 1-8-3 Marunouchi, Chiyoda-ku, Tokyo Representative Director: Rikiya Yasaka