NPO to support new ways of working for women in Noto after the earthquake. "Nakanoto Women's Livelihood Lab" fully launched in Nakanoto Town.
In the Noto region affected by the earthquake, an NPO "andNOTO" (tentative name) will be established to support new working styles for women. The "Nakanoto Women's Livelihood Lab" in Nakanoto Town will match local businesses with female talent, create work experience opportunities for mothers, and assist with regional promotion, aiming to revitalize the local economy.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:00
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 12, 2026 at 06:22 (19h 50m after Collected)
Based in Nakanoto Town, Ishikawa Prefecture, we will establish an NPO "andNOTO" (tentative name) with the aim of creating new livelihoods for women in the Noto region after the earthquake, seeking to foster new ways of life and work in the region.
As a practical platform for this, Nakanoto Town will launch the "Nakanoto Women's Livelihood Lab." This lab will progressively implement activities such as matching local businesses with female talent, creating work experience opportunities that are easy for mothers raising children to participate in, and supporting the dissemination of information about "furusato nozei" (hometown tax donation) and the town's attractions.
Through these initiatives, we aim to achieve both flexible working styles and regional economic revitalization, as well as strengthen the town's ability to communicate information both within and outside Nakanoto Town. (Entrusted operation: Asian Bridge Inc.)
Background for the establishment of "andNOTO" and "Nakanoto Women's Livelihood Lab"
In the Noto region, including Nakanoto Town, there is a growing momentum to review ways of life and work after the earthquake. There is a demand for flexible working styles that are rooted in the community while also accommodating individual lifestyles.
On the other hand, women, especially those raising children, have faced challenges such as "wanting to work but finding it difficult to balance with childcare and family" and "limited opportunities to utilize their skills."
Furthermore, local businesses face issues such as DX (Digital Transformation) adoption, operational efficiency improvement, and labor shortages. The town as a whole is also urged to enhance its efforts in promoting regional attractions and publicizing local products, including through "furusato nozei."
Addressing these dual challenges, this project aims to expand opportunities for each woman to work in her own way, by creating an environment where even those raising children can participate without undue burden. Simultaneously, it will contribute to solving problems for local businesses and improving the town's information dissemination capabilities.
What is the "Nakanoto Women's Livelihood Lab"?
The "Nakanoto Women's Livelihood Lab" is positioned as a demonstration and practical platform for an NPO run by women in Nakanoto Town. It is a practical project that connects local businesses with female talent to create small jobs (livelihoods).
About the establishment of the NPO
Through this initiative, we are progressively building a system towards the establishment of an NPO corporation operated primarily by women.
The implementation structure and participation of stakeholders are already progressing, and we are now in the phase of forming the operational foundation through actual activities, not just in the preparation stage.
The core of the NPO will be graduates of the "Digital Skills Seminar for Women" held in Nakanoto Town in Reiwa 6 (2024) (https://careetern.com/event/detail/nakanoto_telework2024).
▲Scene from the Digital Skills Seminar
They will operate by utilizing the skills they have acquired and expanding their network with peers.
◆NPO Outline (Planned)
Name: andNOTO (tentative name)
Establishment period: December Reiwa 8 (2026) (planned)
Location: Ichiose, Nakanoto Town, Kashima District, Ishikawa Prefecture
Representative: Mai Shinada
Structure: Participation of experts related to childcare (nurses, childcare workers, midwives, etc.), women raising children, digital skill workers, government officials, etc.
◆Member Introduction (including support members)
Mai Shinada / Representative, Nurse
A mother of three who has expanded her working style while learning at the Digital Skills Seminar. She aims to create a community where people can easily share anxieties and worries about raising children, and realize a region where no one is isolated. As a former nurse, she also has an awareness of issues in the local medical system.
Karisa Yoshimara / Marketer, Designer
A marketer and designer with 11 years of experience in public relations and design production, handling everything from design to strategy. After learning at the Digital Skills Seminar, she is now engaged in SNS operation agency and public relations related work. As a mother, she aims to realize flexible working styles and a society where people and communities connect, and everyone can work in their own way.
Kanae Kaneko / Kaneko Midwifery Clinic, Midwife
Operates a midwifery clinic in Toyama City, Toyama Prefecture. After the Reiwa 6 Noto Peninsula Earthquake, she has been active on site, focusing on care for mothers and babies. In January 2026, she also acquired a disaster preparedness specialist qualification. Supports mothers during childbirth and childcare from a professional perspective.
Sayakki / Childcare Worker Creator, BeChild
Based on childcare experience that has practiced various educational methods, she disseminates information on play and learning for parents and childcare workers, and plans events. She holds a one-day playground "Asobi Island" in Nakanoto Town with the concept of "parent growth, child growth."
Asian Bridge Inc. / Operational Support
◆Vision / Mission (Draft)
Vision
"Supporting each other, living and working, as a matter of course"
Mission
・To create a childcare and life in this region where no one feels alone.
・To create "livelihoods" that utilize the skills and interests of each woman.
・To create new jobs and solve problems through collaboration with local businesses.
・Flexible community where diverse people, including those raising children, can participate.
As a practical platform for this, Nakanoto Town will launch the "Nakanoto Women's Livelihood Lab." This lab will progressively implement activities such as matching local businesses with female talent, creating work experience opportunities that are easy for mothers raising children to participate in, and supporting the dissemination of information about "furusato nozei" (hometown tax donation) and the town's attractions.
Through these initiatives, we aim to achieve both flexible working styles and regional economic revitalization, as well as strengthen the town's ability to communicate information both within and outside Nakanoto Town. (Entrusted operation: Asian Bridge Inc.)
Background for the establishment of "andNOTO" and "Nakanoto Women's Livelihood Lab"
In the Noto region, including Nakanoto Town, there is a growing momentum to review ways of life and work after the earthquake. There is a demand for flexible working styles that are rooted in the community while also accommodating individual lifestyles.
On the other hand, women, especially those raising children, have faced challenges such as "wanting to work but finding it difficult to balance with childcare and family" and "limited opportunities to utilize their skills."
Furthermore, local businesses face issues such as DX (Digital Transformation) adoption, operational efficiency improvement, and labor shortages. The town as a whole is also urged to enhance its efforts in promoting regional attractions and publicizing local products, including through "furusato nozei."
Addressing these dual challenges, this project aims to expand opportunities for each woman to work in her own way, by creating an environment where even those raising children can participate without undue burden. Simultaneously, it will contribute to solving problems for local businesses and improving the town's information dissemination capabilities.
What is the "Nakanoto Women's Livelihood Lab"?
The "Nakanoto Women's Livelihood Lab" is positioned as a demonstration and practical platform for an NPO run by women in Nakanoto Town. It is a practical project that connects local businesses with female talent to create small jobs (livelihoods).
About the establishment of the NPO
Through this initiative, we are progressively building a system towards the establishment of an NPO corporation operated primarily by women.
The implementation structure and participation of stakeholders are already progressing, and we are now in the phase of forming the operational foundation through actual activities, not just in the preparation stage.
The core of the NPO will be graduates of the "Digital Skills Seminar for Women" held in Nakanoto Town in Reiwa 6 (2024) (https://careetern.com/event/detail/nakanoto_telework2024).
▲Scene from the Digital Skills Seminar
They will operate by utilizing the skills they have acquired and expanding their network with peers.
◆NPO Outline (Planned)
Name: andNOTO (tentative name)
Establishment period: December Reiwa 8 (2026) (planned)
Location: Ichiose, Nakanoto Town, Kashima District, Ishikawa Prefecture
Representative: Mai Shinada
Structure: Participation of experts related to childcare (nurses, childcare workers, midwives, etc.), women raising children, digital skill workers, government officials, etc.
◆Member Introduction (including support members)
Mai Shinada / Representative, Nurse
A mother of three who has expanded her working style while learning at the Digital Skills Seminar. She aims to create a community where people can easily share anxieties and worries about raising children, and realize a region where no one is isolated. As a former nurse, she also has an awareness of issues in the local medical system.
Karisa Yoshimara / Marketer, Designer
A marketer and designer with 11 years of experience in public relations and design production, handling everything from design to strategy. After learning at the Digital Skills Seminar, she is now engaged in SNS operation agency and public relations related work. As a mother, she aims to realize flexible working styles and a society where people and communities connect, and everyone can work in their own way.
Kanae Kaneko / Kaneko Midwifery Clinic, Midwife
Operates a midwifery clinic in Toyama City, Toyama Prefecture. After the Reiwa 6 Noto Peninsula Earthquake, she has been active on site, focusing on care for mothers and babies. In January 2026, she also acquired a disaster preparedness specialist qualification. Supports mothers during childbirth and childcare from a professional perspective.
Sayakki / Childcare Worker Creator, BeChild
Based on childcare experience that has practiced various educational methods, she disseminates information on play and learning for parents and childcare workers, and plans events. She holds a one-day playground "Asobi Island" in Nakanoto Town with the concept of "parent growth, child growth."
Asian Bridge Inc. / Operational Support
◆Vision / Mission (Draft)
Vision
"Supporting each other, living and working, as a matter of course"
Mission
・To create a childcare and life in this region where no one feels alone.
・To create "livelihoods" that utilize the skills and interests of each woman.
・To create new jobs and solve problems through collaboration with local businesses.
・Flexible community where diverse people, including those raising children, can participate.