BEN GENERAL Announces Advisory Staff Contract with Yuya Nishidate of Yomiuri Giants
Key facts
- BEN GENERAL Announces Advisory Staff Contract with Yuya Nishidate of Yomiuri Giants
- Baseball brand BEN GENERAL has signed an advisory staff contract with Yuya Nishidate of the Yomiuri Giants. Starting in 2026, they will collaborate on branding initiatives and co-create a new baseball culture.
- Source: PR Times
- Date: June 17, 2026
Direct answer
Baseball brand BEN GENERAL has signed an advisory staff contract with Yuya Nishidate of the Yomiuri Giants. Starting in 2026, they will collaborate on branding initiatives and co-create a new baseball culture.
- Citation
- BEN GENERAL Announces Advisory Staff Contract with Yuya Nishidate of Yomiuri Giants (June 17, 2026), PR Times
- Source
- PR Times
- Date
- June 17, 2026
Baseball brand BEN GENERAL has signed an advisory staff contract with Yuya Nishidate of the Yomiuri Giants. Starting in 2026, they will collaborate on branding initiatives and co-create a new baseball culture.
📋 Article Processing Timeline
- 📰 Published: June 17, 2026 at 02:00
- 🔍 Collected: June 16, 2026 at 17:17
- 🤖 AI Analyzed: June 16, 2026 at 18:56 (1h 38m after Collected)
BEN GENERAL, a baseball brand operated by ase Inc., has announced the signing of an advisory staff contract with Yuya Nishidate of the Yomiuri Giants.
Nishidate, who attended Hanamaki Higashi High School and later enrolled at Chuo University, emerged as one of the top pitchers in the Tokyo Big6 Baseball League during his college years. He was selected as the first overall pick in the 2023 NPB draft by the Yomiuri Giants. Known for his powerful fastball and exceptional control, Nishidate is regarded as one of the most promising young pitchers in Japanese professional baseball.
This partnership was formed as the mission of BEN GENERAL—'designing a new baseball culture'—aligns with Nishidate’s proactive and ambitious mindset. The brand, launched by ase Inc. with the vision of 'evolving the sports industry through design,' seeks to redefine baseball culture through innovative design.
Starting in 2026, Nishidate will serve as an advisory staff member for BEN GENERAL, actively participating in branding activities and contributing to the co-creation of a new baseball culture.
BEN GENERAL
'Designing a New Baseball Culture'
BEN GENERAL, also known as Ben General, has been used by numerous legendary players in Nippon Professional Baseball. Positioned as a baseball culture brand under the concept of 'URBAN STYLE BASEBALL,' it blends tradition with modern lifestyle, designing a new baseball culture that spans from elite professionals to everyday enthusiasts.
The brand brings together creators and designers with experience across domestic and international baseball manufacturers, serving both professional and amateur athletes. It revitalizes its product line with items that combine professional-grade technology with urban sensibility, wearable both on the field and in the city.
https://www.ben-general.com/
[Company Overview]
Company Name: ase Inc.
Representative: Hiroshi Kumamoto, President & CEO
Address: 2F, MH Building, 5-3-8 Shinjuku, Shinjuku-ku, Tokyo
URL: https://www.ase-inc.jp
Established: September 2018
Nishidate, who attended Hanamaki Higashi High School and later enrolled at Chuo University, emerged as one of the top pitchers in the Tokyo Big6 Baseball League during his college years. He was selected as the first overall pick in the 2023 NPB draft by the Yomiuri Giants. Known for his powerful fastball and exceptional control, Nishidate is regarded as one of the most promising young pitchers in Japanese professional baseball.
This partnership was formed as the mission of BEN GENERAL—'designing a new baseball culture'—aligns with Nishidate’s proactive and ambitious mindset. The brand, launched by ase Inc. with the vision of 'evolving the sports industry through design,' seeks to redefine baseball culture through innovative design.
Starting in 2026, Nishidate will serve as an advisory staff member for BEN GENERAL, actively participating in branding activities and contributing to the co-creation of a new baseball culture.
BEN GENERAL
'Designing a New Baseball Culture'
BEN GENERAL, also known as Ben General, has been used by numerous legendary players in Nippon Professional Baseball. Positioned as a baseball culture brand under the concept of 'URBAN STYLE BASEBALL,' it blends tradition with modern lifestyle, designing a new baseball culture that spans from elite professionals to everyday enthusiasts.
The brand brings together creators and designers with experience across domestic and international baseball manufacturers, serving both professional and amateur athletes. It revitalizes its product line with items that combine professional-grade technology with urban sensibility, wearable both on the field and in the city.
https://www.ben-general.com/
[Company Overview]
Company Name: ase Inc.
Representative: Hiroshi Kumamoto, President & CEO
Address: 2F, MH Building, 5-3-8 Shinjuku, Shinjuku-ku, Tokyo
URL: https://www.ase-inc.jp
Established: September 2018
FAQ
What is BEN GENERAL?
A baseball brand that designs a new baseball culture, blending urban style with tradition.
What is Yuya Nishidate's background?
Graduated from Hanamaki Higashi HS, Chuo University, drafted 1st overall in 2023.
When does the advisory contract start?
Official activities begin in 2026.
What is BEN GENERAL's concept?
URBAN STYLE BASEBALL: connecting pros and everyday life through culture.
When was ase Inc. established?
September 2018.