ARROVA-Created 'SHIBUYA MEGA WALL CRANE' Wins Excellence Award at Digital Signage Award 2026
Key facts
- ARROVA-Created 'SHIBUYA MEGA WALL CRANE' Wins Excellence Award at Digital Signage Award 2026
- The 'SHIBUYA MEGA WALL CRANE,' a creative project led by ARROVA using autostereoscopic 3D and CGI technology, has won the Excellence Award at the Digital Signage Award 2026, recognized for its innovative out-of-home advertising experience in Shibuya.
- Source: PR Times
- Date: June 17, 2026
Direct answer
The 'SHIBUYA MEGA WALL CRANE,' a creative project led by ARROVA using autostereoscopic 3D and CGI technology, has won the Excellence Award at the Digital Signage Award 2026, recognized for its innovative out-of-home advertising experience in Shibuya.
- Citation
- ARROVA-Created 'SHIBUYA MEGA WALL CRANE' Wins Excellence Award at Digital Signage Award 2026 (June 17, 2026), PR Times
- Source
- PR Times
- Date
- June 17, 2026
The 'SHIBUYA MEGA WALL CRANE,' a creative project led by ARROVA using autostereoscopic 3D and CGI technology, has won the Excellence Award at the Digital Signage Award 2026, recognized for its innovative out-of-home advertising experience in Shibuya.
📋 Article Processing Timeline
- 📰 Published: June 17, 2026 at 21:00
- 🔍 Collected: June 17, 2026 at 13:08
- 🤖 AI Analyzed: June 17, 2026 at 13:22 (14 min after Collected)
ARROVA Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yusuke Kawai; hereinafter 'ARROVA') announces that 'SHIBUYA MEGA WALL CRANE,' a project co-created with Keio Agency Inc. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Mami Nase; hereinafter 'Keio Agency') and Hakuhodo DY ONE Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroaki Kitazume; hereinafter 'Hakuhodo DY ONE'), has won the Excellence Award at the Digital Signage Award 2026.
This work was created as an advertising experience combining autostereoscopic 3D visuals and CGI (fake OOH) on the KEIO MIRARERU VISION Shibuya Mega Wall. ARROVA was responsible for the production of both the autostereoscopic 3D and CGI visuals.
■ Award Overview
Award Name: Digital Signage Award 2026
Award Category: Excellence Award
Project Title: SHIBUYA MEGA WALL CRANE
Participating Companies: Keio Agency Inc., Hakuhodo DY ONE Inc., ARROVA Inc.
The winning entry can be viewed on the official Digital Signage Award website:
URL: https://digital-signage.jp/openevent/award/dsa2026-6
■ About the Digital Signage Award
Organized by the Digital Signage Consortium, a general incorporated association, the Digital Signage Award aims to energize the digital signage market by selecting and honoring outstanding works from public submissions. Entries were accepted from April 6 (Mon), 2026 to May 8 (Fri), 2026 via the consortium’s website. On June 10 (Wed), the judging results were announced, with one Grand Prix, one Runner-up, and ten Excellence Award winners selected.
■ About 'SHIBUYA MEGA WALL CRANE'
'SHIBUYA MEGA WALL CRANE' transforms the KEIO MIRARERU VISION Shibuya Mega Wall—the largest vertical LED screen in the Shibuya area adjacent to SHIBUYA109—into a 'giant claw crane game' appearing in the cityscape.
Leveraging the Mega Wall’s prime location at the entrance of Bunkamura-dori, close to subway exits, and its screen dimensions of 13.00 meters in height and 6.00 meters in width, the team created an autostereoscopic 3D video that naturally draws pedestrians’ eyes upward.
In the 3D visuals, the crane arm grabs prizes and appears to emerge from the screen into the real world, creating a sense of depth and surprise. Furthermore, CGI elements extend beyond the screen frame, depicting the crane flying into actual Shibuya streets, thereby bridging physical OOH experiences with digital content shared on social media.
This dual approach aims to inspire on-site viewers to capture and share the moment on smartphones, while social media viewers are motivated to visit Shibuya in person.
■ Key Features of the Project
The project’s greatest strength lies in moving beyond traditional informational advertising by positioning the brand’s world as a 'share-worthy protagonist' that people want to photograph.
By reimagining the Shibuya Mega Wall itself as a 'giant claw machine,' the creative naturally captures pedestrians’ attention and encourages them to watch until the end. Even in a silent outdoor advertising format, the characterful crane arm and comedic visuals ensure intuitive message delivery.
Moreover, the integration of autostereoscopic 3D, CGI, and social media distribution creates a synergistic loop where street-level attention fuels online virality and vice versa. ARROVA contributed its expertise in 3DCG and CGI to craft expressions that connect real-world experiences with digital buzz.
＜Company Overview＞
ARROVA Inc. https://www.arrova.co.jp/
ARROVA is a subsidiary of Hakuhodo DY ONE Inc., part of the Hakuhodo DY Group. As Japan’s first marketing agency dedicated exclusively to gaming media, ARROVA delivers entertainment experiences that bridge 'virtual' and 'real' spaces through in-game advertising, CGI, AR, and branded games.
Advertising Sales: In-game advertising, rewarded in-game ads, content advertising via game live streams
Creative Production: AR content creation, CGI video production
Game Development: Original brand games on Fortnite/ROBLOX, browser-based games
Digital Fashion: Operation of 'TOKYO AVATAR GATE,' a digital fashion marketplace
Representative: CEO Yusuke Kawai
Headquarters: Ebisu Garden Play Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Founded: August 1, 2023
Business Scope: Marketing support and media/service development using gaming media
Inquiries:
ARROVA Inc.
Public Relations Contact Email: contact@arrova.co.jp
This work was created as an advertising experience combining autostereoscopic 3D visuals and CGI (fake OOH) on the KEIO MIRARERU VISION Shibuya Mega Wall. ARROVA was responsible for the production of both the autostereoscopic 3D and CGI visuals.
■ Award Overview
Award Name: Digital Signage Award 2026
Award Category: Excellence Award
Project Title: SHIBUYA MEGA WALL CRANE
Participating Companies: Keio Agency Inc., Hakuhodo DY ONE Inc., ARROVA Inc.
The winning entry can be viewed on the official Digital Signage Award website:
URL: https://digital-signage.jp/openevent/award/dsa2026-6
■ About the Digital Signage Award
Organized by the Digital Signage Consortium, a general incorporated association, the Digital Signage Award aims to energize the digital signage market by selecting and honoring outstanding works from public submissions. Entries were accepted from April 6 (Mon), 2026 to May 8 (Fri), 2026 via the consortium’s website. On June 10 (Wed), the judging results were announced, with one Grand Prix, one Runner-up, and ten Excellence Award winners selected.
■ About 'SHIBUYA MEGA WALL CRANE'
'SHIBUYA MEGA WALL CRANE' transforms the KEIO MIRARERU VISION Shibuya Mega Wall—the largest vertical LED screen in the Shibuya area adjacent to SHIBUYA109—into a 'giant claw crane game' appearing in the cityscape.
Leveraging the Mega Wall’s prime location at the entrance of Bunkamura-dori, close to subway exits, and its screen dimensions of 13.00 meters in height and 6.00 meters in width, the team created an autostereoscopic 3D video that naturally draws pedestrians’ eyes upward.
In the 3D visuals, the crane arm grabs prizes and appears to emerge from the screen into the real world, creating a sense of depth and surprise. Furthermore, CGI elements extend beyond the screen frame, depicting the crane flying into actual Shibuya streets, thereby bridging physical OOH experiences with digital content shared on social media.
This dual approach aims to inspire on-site viewers to capture and share the moment on smartphones, while social media viewers are motivated to visit Shibuya in person.
■ Key Features of the Project
The project’s greatest strength lies in moving beyond traditional informational advertising by positioning the brand’s world as a 'share-worthy protagonist' that people want to photograph.
By reimagining the Shibuya Mega Wall itself as a 'giant claw machine,' the creative naturally captures pedestrians’ attention and encourages them to watch until the end. Even in a silent outdoor advertising format, the characterful crane arm and comedic visuals ensure intuitive message delivery.
Moreover, the integration of autostereoscopic 3D, CGI, and social media distribution creates a synergistic loop where street-level attention fuels online virality and vice versa. ARROVA contributed its expertise in 3DCG and CGI to craft expressions that connect real-world experiences with digital buzz.
＜Company Overview＞
ARROVA Inc. https://www.arrova.co.jp/
ARROVA is a subsidiary of Hakuhodo DY ONE Inc., part of the Hakuhodo DY Group. As Japan’s first marketing agency dedicated exclusively to gaming media, ARROVA delivers entertainment experiences that bridge 'virtual' and 'real' spaces through in-game advertising, CGI, AR, and branded games.
Advertising Sales: In-game advertising, rewarded in-game ads, content advertising via game live streams
Creative Production: AR content creation, CGI video production
Game Development: Original brand games on Fortnite/ROBLOX, browser-based games
Digital Fashion: Operation of 'TOKYO AVATAR GATE,' a digital fashion marketplace
Representative: CEO Yusuke Kawai
Headquarters: Ebisu Garden Play Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Founded: August 1, 2023
Business Scope: Marketing support and media/service development using gaming media
Inquiries:
ARROVA Inc.
Public Relations Contact Email: contact@arrova.co.jp
FAQ
What is the 'SHIBUYA MEGA WALL CRANE' project?
An award-winning 3D CGI ad that turns Shibuya's giant LED wall into a massive claw crane game.
Which companies were involved in the project?
ARROVA, Keio Agency, and Hakuhodo DY ONE collaborated on the creation.
What is the Digital Signage Award 2026 Excellence Award?
A major Japanese award honoring top digital signage works; only 10 are selected.
What was ARROVA's role?
ARROVA produced the autostereoscopic 3D and CGI visuals, blending real and digital.
What was the goal of this campaign?
To create a 'share-worthy' ad experience that captures attention and spreads on social media.