ARROVA Begins Handling Discord Advertising Products in Japan
ARROVA Inc. has launched the offering of Discord's reward-based advertising products, 'Quests,' in Japan, providing high-performance engagement for gaming audiences.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 20:00
- 🔍 Collected: May 19, 2026 at 11:31
- 🤖 AI Analyzed: May 21, 2026 at 15:05 (51h 34m after Collected)
ARROVA Inc. has announced the start of its handling of Discord's advertising products—Video Quests, Video Quests on Mobile, and Play Quests—and has begun accepting inquiries from advertisers in Japan.
Discord is a community platform garnering attention as a medium capable of reaching highly engaged audiences, including younger demographics often difficult to access via traditional digital advertising.
'Quests' are reward-based advertising formats on Discord designed to feel like gameplay, providing value through experiences that connect naturally with a user's interest in games. Quests have recorded a median completion rate of 96%, demonstrating highly effective results for gaming advertisers in boosting user awareness.
Overview of Products:
1. Video Quests:
A reward-based video ad format where users receive rewards for completing the viewing of an advertiser's video on Discord. It is particularly effective for expanding the awareness of game IPs and entertainment IPs.
2. Play Quests:
A reward-based ad format where users receive rewards for installing and playing an advertiser's game for 15 minutes. It is effective throughout the entire lifecycle of game players, from new user acquisition to reactivation and re-engaging churned users.
Discord is a community platform garnering attention as a medium capable of reaching highly engaged audiences, including younger demographics often difficult to access via traditional digital advertising.
'Quests' are reward-based advertising formats on Discord designed to feel like gameplay, providing value through experiences that connect naturally with a user's interest in games. Quests have recorded a median completion rate of 96%, demonstrating highly effective results for gaming advertisers in boosting user awareness.
Overview of Products:
1. Video Quests:
A reward-based video ad format where users receive rewards for completing the viewing of an advertiser's video on Discord. It is particularly effective for expanding the awareness of game IPs and entertainment IPs.
2. Play Quests:
A reward-based ad format where users receive rewards for installing and playing an advertiser's game for 15 minutes. It is effective throughout the entire lifecycle of game players, from new user acquisition to reactivation and re-engaging churned users.
FAQ
What can I do with ARROVA's Discord ads?
You can utilize Video Quests and Play Quests to encourage video viewing and app installs among gaming enthusiasts.
What targeting options are available?
You can target based on age, location, interests, game genres, device usage, and other user data segments.
What is ARROVA?
ARROVA is a marketing agency specialized in game media under the Hakuhodo DY Group.