99% Satisfaction Rate! LIPS Hosts Creator-Focused Beauty Event 'LIPS Trend Fes FOR CREATORS' on May 16 (Sat) [LIPS Event Report]

AppBrew Inc. (headquartered in Bunkyo-ku, Tokyo; CEO: Takashi Matsuda), the operator of the beauty platform "LIPS," hosted the creator networking event "LIPS Trend Fes FOR CREATORS" on Saturday, May 16, 2026.

## 1. About 'LIPS Trend Fes FOR CREATORS'

'LIPS Trend Fes FOR CREATORS' is a fully invitation-only special event designed to promote interaction among creators, foster connections between brands and creators, and discover the latest beauty trends.

This year’s event featured hands-on trials of new and existing products, an extensive exhibition area by trending brands, talk shows with high-profile guests, and fun content produced by the LIPS editorial team—creating a delightful space for beauty enthusiasts.

### ■ Event Overview

Event Name: LIPS Trend Fes FOR CREATORS

Date: May 16, 2026 (Saturday)

Venue: 3F "AOYAMA GRAND HALL," THE AOYAMA GRAND HOTEL, 2-14-4 Kitaaoyama, Minato-ku, Tokyo

## 2. Popular Brands Loved by LIPS Users Gathered

Exhibition booths from popular brands frequently praised by LIPS users were set up. Creators enthusiastically shared their love for everyday products with brand representatives and tried out displayed items through hands-on touch-ups—highlighting their deep passion for cosmetics.

### MQURE derma×

A skincare brand that "pursues ideal results while remaining low-irritation (*1)." The brand team provided personalized guidance on its rich lineup, including serums generously formulated with penetrating (*2) PDRN (*3), leading attendees to comment, "I just discovered it, but it’s already my favorite."

*1: Not guaranteed to be irritation-free for everyone　*2: Penetrates to the stratum corneum　*3: Hydrolyzed DNA-Na (moisturizing ingredient)

### Savon du Savota

The new 'Master Repair Series' launched, featuring cactus-derived (*4) serum ingredients and the brand’s proprietary 3D repair component, "Hair PlumperⓇ (*4)(*5)," along with a unique "curly-hair-focused formula." The "universally sweet scent," which reconstructs a beloved fragrance lost after adolescence into a 3D structure, received praise from attendees: "The fragrance is too good."

*4: Opuntia Ficus-Indica Flower Extract, Opuntia Ficus-Indica Seed Oil, Opuntia Ficus-Indica Stem Extract (all moisturizing)　*5: Hydrolyzed Keratin (wool, cashmere goat), Coco-Monium Hydroxypropyl Hydrolyzed Keratin (wool) (all repair)

### NARIS UP

The 'Creme Cleansing Cream N,' famous on social media for its "makeup removal beyond cream expectations," was showcased. Praised for its effective cleansing and pleasant texture, it also features a no-double-cleansing, friction-free formula. Creators shared feedback such as, "The moment it transforms from cream to oil is fascinating!" appreciating its unique texture.

### PERFECT ONE FOCUS

From the popular cleansing balm line, the green 'Perfect One Focus Smooth Cleansing Balm Calming' made its debut. It removes whiteheads from the core (*6) to care for acne. Attendees praised the new formula combining "high-concentration azelaic acid (*7)" and "high-concentration CICA (*8)," noting, "The balance between attack and defense is perfect!"

*6: Sebum and keratin plugs that cause acne　*7: Product pH adjuster　*8: Centella Asiatica Extract (skin conditioning agent)

### melnee

A full lineup of 'melnee' products featuring "melting taurine needles" and rose PDRN (*9) was presented. The needles, made of beauty ingredients (*10), dissolve deep (*11) into the skin, offering a low-pain (*12) experience. Creators responded with joy, saying, "It’s easy to use daily."

*9: DNA-Na (moisturizing ingredient)　*10: Moisturizing ingredient　*11: Penetrates to the stratum corneum　*12: Results may vary by individual

## 3. Special Talk Shows with Prestigious Guests

The event also hosted special talk shows with distinguished guests. Comedian Rainbow Ikeda Naoto took the stage in Part 1, followed by beauty chemist and beauty YouTuber Kazunosuke in Part 2.

In Part 1’s collaborative stage with 'Savon du Savota,' Ikeda Naoto and the brand representative introduced the 'Master Repair Series,' sharing product highlights and development secrets. With humorous banter, the stage was a hit, receiving feedback from creators such as, "My understanding of the product deepened, and I feel more attached," and "It was so fun and informative."

### ■ Guest Profiles

#### Comedian Rainbow Ikeda Naoto

Born in 1993 in Osaka Prefecture. Formed the comedy duo Rainbow with partner Jumbo Takao in 2016. Launched his own cosmetics brand, 'makeumor (MEQUMOR),' in autumn 2023. On his YouTube channel 'Rainbow Ikeda Naoto’s Beauty Channel,' he shares beauty tips and makeup techniques.

X: https://x.com/ikenao0919

Instagram: https://www.instagram.com/ikenao0919/

YouTube: https://www.youtube.com/@ikenao0919

#### Beauty Chemist / Beauty YouTuber Kazunosuke

Developed an interest in beauty and cosmetics after struggling with atopic dermatitis and skin issues. Conducted specialized research on cosmetics and surfactants at graduate school. Since around 2013, he has been sharing cosmetic ingredient analysis and various beauty information across social media platforms.

Monthly peak of 5 million PV on Ameba Blog, 260,000 followers on X (formerly Twitter), and 640,000 YouTube subscribers.

Authored over 10 beauty-related books as a "beauty chemist" and led product design and development for 'CeraLabo,' his original skincare line for sensitive skin.

X: https://x.com/kazunosuke13

YouTube: https://www.youtube.com/@kazunosuke

## 4. LIPS Editorial Team’s Fun Content Also a Hit

Interactive content by the LIPS editorial team was also a success. The 'Sticker Exchange Mission' encouraged participants to swap stickers featuring LIPS’ original character 'Rippii,' naturally sparking conversations. Additional engaging activities, such as social media联动 campaigns and the 'LIPS Gacha,' enriched the experience beyond brand booths. Active networking was also observed at the catering area.

photo by Ryoko Saito

## 5. Approximately 99% of Participants Reported Satisfaction! Real Voices from Creators

Survey Method: Questionnaire survey　Survey Target: 'LIPS Trend Fes FOR CREATORS'