Are you particular about your toothbrush? Survey on usage and preferences among 1,334 beauty-conscious LIPS users!

AppBrew Inc., operator of the beauty platform 'LIPS,' conducted a survey on 'toothbrushes' targeting 1,334 LIPS users. This survey examined specific user behaviors and values, ranging from selection criteria to information-gathering methods.

Brushing twice a day is the norm
Regarding brushing frequency, 'twice a day' was the most common at 54%, followed by 'three or more times' at 31%. This suggests that morning and evening routines are well-established.

Toothbrushes are the top oral care method, used by over 90%
In terms of daily oral care, 'toothbrushes' were overwhelmingly the most popular at 93%, followed by 'dental floss' at 45% and 'mouthwash/spray' at 37%. A notable age gap exists in floss usage, with 31% for teens compared to 59% for those in their 30s.

Functionality, effectiveness, and price are the top three factors in toothbrush selection; teens prioritize price
The most important criteria for choosing a toothbrush were 'bristle firmness' (25%), 'ease of plaque removal' (22%), and 'price' (22%). Among teens, 'price' ranked first at 28%, while for those in their 40s and older, 'ease of plaque removal' was the top priority at 32%.

Standard replacement cycle is 2-3 months
51% of users replace their toothbrushes every 2-3 months, followed by 36% who replace them once a month or more. The habit of frequent replacement increases with age.

About 20% use electric toothbrushes, with vibration types being the majority
Overall, 19% use electric toothbrushes. Among users, the purchase price range is widely distributed, with 25% spending 3,000-5,000 yen and 24% spending 5,000-10,000 yen.

Stain removal and whitening modes are the most sought-after features
For electric toothbrush users, 'stain removal' was the top desired feature at 64%, followed by 'whitening mode' (43%) and 'gum care brushes' (41%).

Summary
While manual toothbrushes maintain an overwhelming presence at 93%, electric toothbrushes are still in the adoption phase at 19%. The survey highlights clear differences in selection criteria across generations.