LIPS x Rilakkuma Campaign Now Underway at Matsukiyo Cocokara!

AppBrew Inc. (Headquarters: Bunkyo-ku, Tokyo; President and CEO: Takashi Matsuda; hereafter 'AppBrew'), which operates one of Japan's largest beauty platforms, 'LIPS,' will be conducting a LIPS campaign as part of the 'Matsukiyo Cocokara Rilakkuma Relaxing Shopping Campaign' from May 16, 2026 (Saturday) to July 15, 2026 (Wednesday).

1) Participate by answering the quiz on the LIPS app [Campaign Overview] Link your Matsukiyo Cocokara official app and LIPS app accounts, and answer the quiz on the application form within the LIPS app for a chance to win a vanity pouch (1 type total) for 30 lucky winners.

[Application Period] May 16, 2026 (Saturday) – July 15, 2026 (Wednesday) 23:59

Click here for details on 'Participate by answering the quiz on the LIPS app' https://mcc-collab-cp.com/2026-rilakkuma-cp

2) Get a gift at limited Matsukiyo Cocokara stores [Campaign Overview] Present your LIPS app screen at the register when making a purchase of 1,000 yen (including tax) or more at limited Matsukiyo Cocokara stores to receive a slider pouch (2 types total, distributed randomly) on a first-come, first-served basis.

* The screen you present can be any screen within the LIPS app. * Eligible products are not restricted. * This is implemented only at limited Matsukiyo Cocokara stores.

[Gift Period] June 16, 2026 (Tuesday) – July 15, 2026 (Wednesday)

Click here for details on 'Get a gift at limited Matsukiyo Cocokara stores' https://mcc-collab-cp.com/2026-rilakkuma-cp

* Gifts are available while supplies last. * Online store purchases are not eligible. * Limited to one item per person per store. * One item will be given per transaction at the purchasing store. * Please check the campaign website for details, including excluded stores.

About LIPS Launched in January 2017, it has become the 'No. 1 Cosmetics & Makeup Review Search App' (Source: AppTweak Japan iOS & Android, total: Jan 2020 – June 2025). In October 2022, it was redesigned with a logo embodying the concept of 'freely pursuing the self you want to be.' It is a platform where people of all genders and generations can freely pursue their individual 'happiness' and 'desired self' through makeup and beauty. As of February 2025, it has surpassed 13 million cumulative downloads (Survey by the company / Survey period: Jan 2017 – Feb 2025, Survey target: Total downloads from App Store and Google Play). We offer various functions and content for free, including product reviews for makeup and skincare, user communication, popularity rankings, new product information, and giveaway projects.

Company Profile Company Name: AppBrew Inc. Address: 4F, Toosetsu Hongo Bldg., 1-11-6 Hongo, Bunkyo-ku, Tokyo President and CEO: Takashi Matsuda Business Description: Planning, development, and operation of the beauty platform app 'LIPS' LIPS (iOS/Android): https://lipsapp.onelink.me/dKgM/rbjqu2xv LIPS (WEB): https://lipscosme.com/

Contact Information AppBrew Inc. PR Department TEL: 03-3868-3329 FAX: 03-3868-2366 Email: pr@appbrew.io

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